What do you like best?
As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher precision and does a much better job of filtering out non-business content. They also recently launched a set of competitor tools for comparing companies and have begun suggesting additional companies to track (e.g. You follow X how about Y?)
Owler integrates corporate news, press releases, blogs, and videos (YouTube and Vimeo).into a single viewer making it much easier to track key customers, prospects, and competitors. The viewer allows sales reps, competitive analyst, and market researchers to quickly evaluate and track a company across multiple content categories.
They have also put together a funding dataset similar to TechCrunch. It appears to be fairly strong, but this is not my area of expertise.
What do you dislike?
The executive content is thin. They only provide the CEO name, a CEO performance poll, and an executive change feed. There are no other executives provided in the service.
Company list building is under featured and only covers a limited number of companies. Executive screening is not available.
They have yet to incorporate Facebook, Twitter, and LinkedIn into their unified viewer, but when they do, this service will be extremely valuable.
The service offered a decent mobile app but decommissioned it. Because there is no longer a mobile app, I lowered my overall score from 8 to 7.
Recommendations to others considering the product
This is a free service, so your cost is simply that of a few minutes visiting the site and checking it out. Setup a few key companies you want to track with daily emails. Avoid public companies in your test as you want to see how it does on companies with limited news coverage. Other free or lows cost services to test it against are Yahoo Alerts and InsideView Free.
They also have funding data. For this, you can compare it against CrunchBase or any of the subscription PE/VC datasets.
Make sure to check out the service on your mobile device and filtering by category.
What business problems are you solving with the product? What benefits have you realized?
Company Tracking and altering via web browser, mobile browser, and email alerts. Having a unified viewer across multiple datasets (news, press releases, video, blogs, and Owler polls) makes it easy to quickly research a company or track key companies.