Owler

(28)
4.2 out of 5 stars

News Alerting

Work for Owler?

Learning about Owler?

We can help you find the solution that fits you best.

Owler Reviews

Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Ratings
Company Size
User Role
Industry
Showing 28 Owler reviews
LinkedIn Connections
Owler review by <span>Bri  A.</span>
Bri A.
Validated Reviewer
Verified Current User
Review Source

"Love what it can do, sometimes hard to navigate"

What do you like best?

I love that you can set up triggers and a dashboard that will show you company updates from anyone from your company to your competitors to your customers and prospects. It's very cool being able to scroll and see press releases.

What do you dislike?

What I dislike is that my favorite feature, the Dashboard, is going to be removed soon. This feature is vital for me to keep my team updated with what is going on with our customers, so that makes me sad. I'm hoping I can convince them out of it!

Recommendations to others considering the product

Check it out, it can be a really cool tool. There are probably tons of things that Owler can do that I am not aware of, so be better than me and check out their FAQ page!

What business problems are you solving with the product? What benefits have you realized?

Owler makes it possible to stay abreast of things in the news that my team might not otherwise locate. It helps me to see all of the press releases for things from video releases to awards to mergers and acquisitions, and that gives me an opportunity to congratulate my customers and check in with them.

Sign in to G2 Crowd to see what your connections have to say about Owler
Owler review by User in Airlines/Aviation
User in Airlines/Aviation
Validated Reviewer
Verified Current User
Review Source

"Good for tracking updates in different industries"

What do you like best?

I like Founders and CEOs approval rating, it could seem that it is not true rating, but I was pretty surprise of how accurate it actually is. We have few partners and clients with great founders and CEOs, who are very good professionals and with whom it is very easy and fun to work and they have very high approval rating. And, we also have few clients where CEOs are were hard to work with and they have low approval rating on owler. So, it's useful to have some insights about the company and the leader before starting to work with them.

What do you dislike?

There are not so many companies on Owler now, often when I search for some particular organization on Owler, I just can't find it there.

Recommendations to others considering the product

Good platform to keep tracking on updates in your industry

What business problems are you solving with the product? What benefits have you realized?

I track updates in different industries, see leaders' approval rating and overall information about different companies.

What Sales Intelligence solution do you use?

Thanks for letting us know!
Owler review by Administrator in Airlines/Aviation
Administrator in Airlines/Aviation
Validated Reviewer
Verified Current User
Review Source

"Awesome platform to know more about your market"

What do you like best?

Owler is very simple, user friendly and offers many great features. It is completely free which is great. The platform gives me a lot of information about our industry trends, about our competitors and partners, it helps to stay updated and always to know the latest news. Customized notifications are great, it allows me to spend time reading what I actually need.

What do you dislike?

I do not like that Owler asks employees to compare their organization with competitors. I do not think that it gives objective and accurate rating, because if the employee is happy with the company, he/she will just give the highest mark without even paying attention to questions. And otherwise, if employee is unhappy he/she will give he/she will just give the lowest mark without paying attention to questions. As a result, the rating is not accurate.

Recommendations to others considering the product

I'd recommend to check out Owler, it can be very beneficial for your business

What business problems are you solving with the product? What benefits have you realized?

Owler give me information about our industry trends, about our competitors and partners, it helps to stay updated and always to know the latest news.

Owler review by <span>Ana T.</span>
Ana T.
Validated Reviewer
Review Source

"Awesome competitive intelligence tool"

What do you like best?

Owler is very useful tool. I like that I can see all news about my competitors in one place instead of searching the Internet for hours. CEO's rating is nice, allows you to see what leadership style is not very likable by employees, partners and clients. Notifications is very helpful, especially when you are interested in specific news about specific company.

What do you dislike?

I dislike that our competitors can see all news about our company too. I do like how owler recommend competitors based on our company profile, the recommendations are very inaccurate and we need to add competitors manually. Registration and setup process was not very intuitive, as they need to work on their UI a little bit. Updates are not happening automatically, sometimes you need to wait few days when the updates you did appear on your company's page.

Recommendations to others considering the product

Try the tool, it is completely free and gets you many helpful insights about your industry trends and news about your competitors.

What business problems are you solving with the product? What benefits have you realized?

Getting timely insights about competitors that helps to adjust our marketing strategy. Getting news and trends in the industry that helps with content planning.

Owler review by <span>Graham P.</span>
Graham P.
Validated Reviewer
Review Source

"Owler rocks for auto-pilot account and competitor updates "

What do you like best?

It's so simple to use ---- add accounts you're interested in following, set it and forget it. Competitive intelligence and Target account PR updates/trigger moments come to you every morning.

What do you dislike?

Because it's crowd-sourced, there can be some big misses. I don't always trust some of the information about a certain accounts competitors when the account is a more niche subset of a much larger category (e.g. big data analytics)

What business problems are you solving with the product? What benefits have you realized?

keeping up to date on what our competition is doing in the marketplace, and general trends. spotting key trigger events for ABM target accounts

Owler review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Owler Review"

What do you like best?

I really like the competitor updates, as they cover topline business details but also provide insights into how rivals are performing from angles that you don't get elsewhere (e.g. CEO approval ratings, number of blog posts being produced etc.)

What do you dislike?

If you set up an account that tracks a specific industry/competitor set, then switch to different ones I've found that it still retains details about your original setup. This means that your dataset can be fogged up by rivals/industries that you don't want any longer. The only workaround I've found for this is to create another account and start again with fresh criteria.

Recommendations to others considering the product

I'd give it a whirl on a particular industry and/or set of companies to see if it gives you the kind of data you want. I'd also advise having a go at contributing some data as well, as it's a painless, gamified experience.

What business problems are you solving with the product? What benefits have you realized?

Insights into competitor activity that I wouldn't get from 'traditional' tools. From my perspective, I've found the CEO rankings to be quite informative as they help contextualize what people think about rival leaders.

Owler review by <span>Luke Christian B.</span>
Luke Christian B.
Validated Reviewer
Verified Current User
Review Source

"Luke Brown - Owler Review "

What do you like best?

It allows you to easily find information about any company. It provides you with create insight to who their competitors are, company size and revenue. This information is like gold dust when trying to close a deal or use it to your advantage in different ways.

What do you dislike?

Sometimes the information is slightly off or not available. This may be a minor floor but can make a big impact.

Recommendations to others considering the product

Great tool to use to find information on companies.

What business problems are you solving with the product? What benefits have you realized?

Research into other companies to gain a basic understanding of their operations.

Owler review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Why not use Owler to know your competitors!!!"

What do you like best?

Owler has really helped me in my daily tasks especially when looking for related companies' information. Owler also sends me daily alerts on companies I follow, this ensures that I don't go online to search for the companies on a daily basis thus keeping me up to date with the information I much need.

What do you dislike?

Currently I am enjoying everything about Owler as it is very reliable and helpful when it comes looking for related company information.

Recommendations to others considering the product

I would recommend Owler to those who have not tried it; it's the best software as it gives the exact information you need while being detailed enough as you will find more related companies listed on Owler which you might not find on other software.

What business problems are you solving with the product? What benefits have you realized?

I have so many projects which require me to get information about related companies and Owler has come in handy in this as it's the best software in this project.

Owler review by <span>Michael L.</span>
Michael L.
Validated Reviewer
Verified Current User
Review Source

"Free Company News Alerts, Social Media Tracking, and Polls"

What do you like best?

As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher precision and does a much better job of filtering out non-business content. They also recently launched a set of competitor tools for comparing companies and have begun suggesting additional companies to track (e.g. You follow X how about Y?)

Owler integrates corporate news, press releases, blogs, and videos (YouTube and Vimeo).into a single viewer making it much easier to track key customers, prospects, and competitors. The viewer allows sales reps, competitive analyst, and market researchers to quickly evaluate and track a company across multiple content categories.

They have also put together a funding dataset similar to TechCrunch. It appears to be fairly strong, but this is not my area of expertise.

What do you dislike?

The executive content is thin. They only provide the CEO name, a CEO performance poll, and an executive change feed. There are no other executives provided in the service.

Company list building is under featured and only covers a limited number of companies. Executive screening is not available.

They have yet to incorporate Facebook, Twitter, and LinkedIn into their unified viewer, but when they do, this service will be extremely valuable.

The service offered a decent mobile app but decommissioned it. Because there is no longer a mobile app, I lowered my overall score from 8 to 7.

Recommendations to others considering the product

This is a free service, so your cost is simply that of a few minutes visiting the site and checking it out. Setup a few key companies you want to track with daily emails. Avoid public companies in your test as you want to see how it does on companies with limited news coverage. Other free or lows cost services to test it against are Yahoo Alerts and InsideView Free.

They also have funding data. For this, you can compare it against CrunchBase or any of the subscription PE/VC datasets.

Make sure to check out the service on your mobile device and filtering by category.

What business problems are you solving with the product? What benefits have you realized?

Company Tracking and altering via web browser, mobile browser, and email alerts. Having a unified viewer across multiple datasets (news, press releases, video, blogs, and Owler polls) makes it easy to quickly research a company or track key companies.

Owler review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great way to gain information "

What do you like best?

I like the ease and connivence of finding relevant information about the people I am trying to contact and get ahold of. I also enjoy being to find information about my company and and our competitors. The platform is easy to use and doe not take a lot of time to learn. One thing I think is very important is that I am able to see what companies are merging or being acquired. This helps me stay up to date and relevant.

What do you dislike?

Sometimes the information is not accurate or unavailable for certain companies.

Recommendations to others considering the product

This is a great tool to use. I was spending a lot of time trying to find basic information about a prospect. Now I am able to be more efficient in the use of my time. This has allowed me to cover more ground and be more successful in contacting those I am prospecting.

What business problems are you solving with the product? What benefits have you realized?

I am able to be more efficient in searching for information.

Owler review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Amazing For Pre Call Research"

What do you like best?

Everyc company I sell into is on Owler, there is always useful information to take into sales calls.

I love the ability to see competitors as well as the fact that it's based on user data, which makes the platform reliable. Being able to see competitors, trends, revenue, funding and more really helps me get my head around my prospects business (where they stand, who thier targeting, things like that)

What do you dislike?

At times it's admittedly tough to tell how accurate the data actually is. More data would be better as well.

Recommendations to others considering the product

Use with caution. The platform is great, I'm a huge fan you've got to be wary though. They information obviously is not always going to be 100% correct. Use it as a guide, not as an end all be all.

What business problems are you solving with the product? What benefits have you realized?

I'm solving the fact that often times its tough to know which competitors are actually competitors of the company I'm speaking to.

Owler helps me get my head around my prospects landscape, what they do, how much money they have, who thier competing with etc...

Owler review by <span>.</span>
.
Validated Reviewer
Verified Current User
Review Source

"Amazing tool which is a must tool for Market Research"

What do you like best?

The user friendly portal which solved all the complexities related to data research.

What do you dislike?

Inclusion of financial details are needed

Recommendations to others considering the product

Must have software

What business problems are you solving with the product? What benefits have you realized?

Quick TAT related to data research that minimises the effort time Ji

Owler review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Review for Owler"

What do you like best?

Owler is awesome! I use it as a prospecting tool to find out what's happening with my accounts. Whenever something is in the news with my accounts or even with companies that I'm interested in, I receive an alert. It keeps me sharp and on top of my game.

What do you dislike?

I don't like the amount of daily emails I receive. I receive all my news in one congested feed which isn't that user friendly. At times, it's tough to find some of my top accounts on Owler, and other times I don't get the most accurate information.

Recommendations to others considering the product

I think Owler is a great tool especially if you are in sales. The site aggregates information for you to digest in one central location. You are kept up to date on the companies that you care about most.

What business problems are you solving with the product? What benefits have you realized?

Working smarter and not harder. I simply use this as a prospecting tool for my accounts.

Owler review by <span>Justin H.</span>
Justin H.
Validated Reviewer
Verified Current User
Review Source

"It is a Hoot"

What do you like best?

The ability to review all aspects of a company while directly displaying competitors.

What do you dislike?

Some of the questions/insight do not provide truly relevant content.

What business problems are you solving with the product? What benefits have you realized?

Quick comparison and identification of competitors

Owler review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Useful, tailored news snippets"

What do you like best?

The daily emails help me keep up-to-date on industry and competitor developments. I like that I can pick the companies and sectors of interest to me, so too that there seems to be little

What do you dislike?

I'm not convinced that the popularity comparisons of different CEOs or companies is accurate or useful.

What business problems are you solving with the product? What benefits have you realized?

Owler is a good source of industry and competitor news and information. It helps me keep on top of developments in a crowded and busy marketplace.

Owler review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Awesome tool for quick access to company information"

What do you like best?

I like the overall amount of information that you can find from Owler.

What do you dislike?

I don't dislike much. Sometimes for small companies they don't have data on competitors.

Recommendations to others considering the product

Owler is awesome! Use instead of Sales Navigator!

What business problems are you solving with the product? What benefits have you realized?

We are currently leveraging it to help our organization see who is competing with the organizations we have as clients as well as people we are reaching out to.

Owler review by <span>Christina S. B.</span>
Christina S. B.
Validated Reviewer
Verified Current User
Review Source

"Owler is a great free tool that can help get more accurate information out"

What do you like best?

I like how easy to use Owler is. Also the fact that you can enroll, free, and in under a minute is great. It helps you update information quickly and easily. I like the layout of the program

What do you dislike?

I was having trouble adding the links to the social media platforms. I will have to reach out and see why that is.

Recommendations to others considering the product

Easy to use.

What business problems are you solving with the product? What benefits have you realized?

being able to track additional competitors is really helpful!

Owler review by User
User
Validated Reviewer
Verified Current User
Review Source

"Fantastic sales tool with morning updates!"

What do you like best?

Owler sends a digest either containing prospect or competitor news. Comes in helpful when keeping tabs on your industry.

What do you dislike?

If I had any say, the first page upon log in would be a dashboard with news/articles on the companies you follow

What business problems are you solving with the product? What benefits have you realized?

Time spent keeping tabs on a long list of prospects and competitors. Owler notifies you when something major happens.

Owler review by <span>Ryan S.</span>
Ryan S.
Validated Reviewer
Review Source

"Owler helps comb for accurate small business data and sentiment."

What do you like best?

Many very small companies can be found on Owler that otherwise may not post their financial or leadership information. Very helpful when looking for competitors and specific information on companies.

What do you dislike?

The data could be easily manipulated by a group of people who might provide false data with no checks and balances to their ambitions to skew data.

Recommendations to others considering the product

As more users adopt Owler, the data will become more accurate and significant.

What business problems are you solving with the product? What benefits have you realized?

Ability to find competitors and comparable organizations within the SMB and even enterprise spaces.

Owler review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Interesting tool, time killer"

What do you like best?

It's interesting to see some of the companies that they're comparing, interacting and giving information feels game-like.

What do you dislike?

I'm not sure the information can be taken too seriously. People are asked if X is a competitor to Y - some might purposefully say one is not a competitor against the other or have no idea and select Yes/No anyway.

What business problems are you solving with the product? What benefits have you realized?

It's a good way to learn about companies in the space and kill some time. I don't use it for reviewing prospective companies.

Owler review by <span>Frédéric C.</span>
Frédéric C.
Validated Reviewer
Verified Current User
Review Source

"Very nice tool... and FREE !! "

What do you like best?

The daily alerts, the competitor analysis, the news, the suggestions of competitors, the detailled infos...

it is realy amazing how they discover things about competitors.... and it is free !

What do you dislike?

Nothing

May be more infos about the best social media pieces of competitors, new recruitments and so on, but it is very good

Recommendations to others considering the product

Great job !!

What business problems are you solving with the product? What benefits have you realized?

eReputation

Competition watch

Owler review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source

"Game Changer"

What do you like best?

Streamlines the research of prospects and accounts. One stop.

What do you dislike?

Two-stage sign in is cumbersome. Employee counts are often incorrect.

Recommendations to others considering the product

Give it a try. You'll be pleased.

What business problems are you solving with the product? What benefits have you realized?

We need a lot of background on our prospects and accounts. Owler saves the steps of going to multiple spots to gain insight

Owler review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Good for tracking news, industry insights are not useful"

What do you like best?

News is wrapped up into one email. Way easier to digest than individual alerts.

What do you dislike?

It's basically a glorified Google Alerts. I find the Owler industry insights not useful at all in our industry. CEO and employee reports are bad

Recommendations to others considering the product

Only select companies you want to follow. Not everything they send your way is relevant and if you want to only have pertinent info hitting your inbox, you'll want to cut back on companies you follow. It is a nice way to get news alerts in one email.

What business problems are you solving with the product? What benefits have you realized?

Monitoring industry information. I find new articles through them quickly.

Owler review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Owler Review"

What do you like best?

SO HELPFUL! Use sales loft extension to keep emails personal

What do you dislike?

Honestly- nothing. I really find this helpful and it makes my job a lot easier and faster

Recommendations to others considering the product

Serioulsy consider for sales teams

What business problems are you solving with the product? What benefits have you realized?

I'm in sales so it's necessary for writing emails

Owler review by <span>Sivasankaran K.</span>
Sivasankaran K.
Validated Reviewer
Review Source

"Owler is an Competitors of Linkedin and Crunchbase. They are providing quality Business reports. "

What do you like best?

Company profiling.

Top Business news.

Private and Public company revenue.

What do you dislike?

No Mobile app.

No Android app.

Emails not displaying.

What business problems are you solving with the product? What benefits have you realized?

Market Research reports,

Private company financial reports.

CEO contacts.

It is really helpful for my Research Business.

Owler review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Helpful, useful information about companies"

What do you like best?

I like the ability to find information about the companies I'm prospecting - to hear about major company changes so I can understand what is important to them.

What do you dislike?

I received too many email updates - luckily you can fix that.

What business problems are you solving with the product? What benefits have you realized?

Finding information about companies quickly all in one place.

Owler review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Owler is a great tool!"

What do you like best?

Owler allows me to understand my targets competitors, reported revenue etc. this enables me to see if a prospect has a competitor to who uses us and something to reference.

What do you dislike?

I don't have any complaints about owler!

Recommendations to others considering the product

Do it!

What business problems are you solving with the product? What benefits have you realized?

I can be much smarter when it comes to targeting our customers competitors to use our solution.

Owler review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Not really accurate."

What do you like best?

You get constant alerts on your company and its competitors. It also has a simple interface.

What do you dislike?

The data isn't always accurate. Also, some of the data points shown aren't always the most useful (e.g. # of Facebook followers).

Recommendations to others considering the product

Just one source of many you should use.

What business problems are you solving with the product? What benefits have you realized?

I've used this for quick business intelligence. It's just another free source to use.

Kate from G2 Crowd

Learning about Owler?

I can help.
* We monitor all Owler reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.