4.1 out of 5 stars

Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

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What is Pardot?

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Discover how you can automate marketing to accelerate pipeline and increase ROI like never before with Pardot B2B Marketing Automation.

Pardot Details Provided by: Katie B.

Pardot Details Provided by:

Senior Manager, Enterprise Marketing at Salesforce
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About Pardot

Pardot, a Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue.

Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

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How do you position yourself against your competitors?

As a part of Salesforce — recognized as one of the World’s Most Innovative Brands — Pardot customers can feel confident that they are always on the cutting edge of marketing technology. In fact, the Pardot and Salesforce teams work side by side as new features are conceptualized and developed, so you can rest easy knowing that “innovate” is at the core of everything we do.

The enterprise cloud computing company that is leading the shift to the Social Enterprise. We help employees collaborate and connect with customers.
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San Francisco, CA
+1 (800) 667-6389
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