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Pardot

4.0
(1,336)

Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

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Pardot review by Justin F.
Justin F.
Validated Reviewer
Verified Current User
Review Source

"You may need a consultant for questions when getting started, but overall a pretty awesome tool"

What do you like best?

I like that Pardot scales the oversight of many different prospect lists and marketing campaigns very ably, and I like that marketing automation is fairly straightforward. Building a campaigned is also separated into blocks, so you can easily use part of one campaign to jump right into another.

What do you dislike?

I dislike that a lot of the custom rules are not intuitive, and you need a consultant if you are a first-time user. Also, a lot of questions are answered through forums, which have recently been migrated from their original web locations, thus making it more difficult to find answers

Recommendations to others considering the product

It's great, and since SalesForce is industry standard, it's useful to learn Pardot. Just be prepared to hire a consultant as well

What business problems are you solving with the product? What benefits have you realized?

Marketing automation and the ability to track the success of large campaigns. SEO evaluation, ability for sales reps to integrate with Salesforce easily to cover entire sales funnel from marketing through closing

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Pardot review by Joe G.
Joe G.
Validated Reviewer
Verified Current User
Review Source

"Excellent Marketing Automation Platform for SMB"

What do you like best?

Pardot offers powerful but easy to use features that cover all functionality you would expect in a MAP. Setup was well organized and straight forward. The system does not require dedicated resources to maintain and is easy to learn for new users.

What do you dislike?

The Salesforce integration is not customizable and does not allow Pardot to overwrite Salesforce data. This causes problems when leads are re-engaged since we cannot update Lead Status from Pardot.

The Drip Automation (e.g. flow for nurture campaigns) lacks several key segmentation criteria although several of these may be rolled out in the future.

Recommendations to others considering the product

Best option in the SMB space.

What business problems are you solving with the product? What benefits have you realized?

Our goal is to implement processes and technology that will easily scale as our business rapidly grows. The specific problems we were having with our previous systems were limited ability to segment contacts, limited criteria to score leads on, clunky integration with our CRM (Salesforce), limited visibility for sales to see prospect activity, and many smaller issues that were burning resources with manual processes.

Pardot has solved all of these issues. Segmentation is now clean and automated. This also allows us to properly manage the volume of email being sent to prospects and ensure subscriptions are properly managed. We were able to integrate our product via the Pardot API to automate our trial registration and nurturing process and expand our lead scoring criteria to include activity that occurs within our app during a trial. Leads are also sent to Sales in an organized way and include full prospect activity data such as email opens, clicks, page views, asset views, etc.

Pardot and Salesforce have also laid the foundation for advanced reporting so we can accurately calculate and segment campaign ROI. This also gives us the ability to accurately predict future revenue by tracking the entire revenue funnel in great detail.

What Marketing Automation solution do you use?

Thanks for letting us know!
Pardot review by Austin S.
Austin S.
Validated Reviewer
Verified Current User
Review Source

"Pardot Software Review"

What do you like best?

I think the best part of using Pardot, at least so far, is the ability to link our existing social media accounts to the service. We currently use Co Schedule to schedule our posts, but now we have this all in one service which is great for consolidation. There's much more to learn on here that we are excited to find out about.

What do you dislike?

The learning curve was a little tricky at first. Coming from Marketo, which was equally difficult in our opinion, Pardot shined a little light with tutorials, how to's, and a great customer service to help out with whatever we needed to learn quickly.

Recommendations to others considering the product

At least give it a shot while you are in the process of changing over programs

What business problems are you solving with the product? What benefits have you realized?

Our social media problem is now not a problem at all. We are also not using Marketo anymore which is great for consolidating the amount of programs being used for us. Salesforce integration is now even easier than it was before, that may be the best part so far.

Pardot review by Gerald D.
Gerald D.
Validated Reviewer
Verified Current User
Review Source

"Good software, but made unnecessarily complex by Salesforce.com"

What do you like best?

The automation capabilities of Pardot are impressive and powerful. A company doing a lot of constant email and digital marketing will benefit from the automation, especially. The automation part is the key. Do not decide on Pardot if all you're going to do is simple email marketing. Pardot is for setting up whole programs of automated interactions, including follow-ups, and actions and tracking in Salesforce.

What do you dislike?

Integration with Salesforce is kludged; terminology mismatches cause confusion; syncing with Salesforce is by no means seamless. And at $1000 a month, it is way overpriced. It's a shame, too, because Pardot itself is not bad at all. It's the Salesforce part of the equation that is frustrating. This isn't one of those software solutions you can purchase, open up, poke around, and just start using. You have to hire a consultant to set it up for you, and when you do, make darn sure you do your homework up front to state exactly what you want them to do and what the outcome should be. Otherwise, you'll be paying extra for development time on things they're telling you is out of scope, but was something Salesforce promised in the first place.

Recommendations to others considering the product

Take a deep dive into your goals for digital marketing before investing in this product. Pardot may be overkill for many companies.

What business problems are you solving with the product? What benefits have you realized?

Was convinced by Salesforce to go with Pardot instead of Salesforce Marketing Cloud when we rolled out Salesforce to our sales team. Wishing now we had stuck with ExactTarget.

Pardot review by Simon W.
Simon W.
Validated Reviewer
Verified Current User
Review Source

"Just starting to get the support it needs from Salesforce."

What do you like best?

It's a relatively simple setup process. As with many things Salesforce, if you can leverage an accelerator to get you up to speed with business practices, do so. Front end is click to create. I do like the way it can update existing records in Salesforce with Form Handlers when harvesting webleads, really cuts down on duplicates and gives you that 360 degree picture.

What do you dislike?

This is more to do with Salesforce than Pardot. The connector walks all across your records and will often present "your record was being edited by another user" messages when you users try to save. This means they have to rekey everything they have done in that transaction. You can request from Pardot admin that your sync frequency is lowered.

Distinct emails. It is really recommended that you have a solid deduplication tool in effect as a single email address is used as a UID. It really struggles with people who have sales@admin.com generic email addresses.

Recommendations to others considering the product

Pardot is improving. It had a significant showing at the 2017 world tour, so check out the videos. If working with a third party to install, do ensure that they are education you on best practice and not just agreeing to your demands to sync a huge amount of data between systems unnecessarily.

What business problems are you solving with the product? What benefits have you realized?

It has replaced Wired Marketing as our comms tool. It is lightyears ahead of that as the integration is significantly better. The aforementioned form handlers has made web to lead processes much better.

Pardot review by Asia M.
Asia M.
Validated Reviewer
Verified Current User
Review Source

"You can't go wrong with Pardot, but it has some growing to do"

What do you like best?

Pardot's syncing capabilities between itself and Salesforce are excellent - especially since you get to choose exactly what you want synced and when, and which platform you consider to be the source of truth - either Pardot or Salesforce. What's crazy is that you can get down to the field-level - something I really appreciate.

I actually love the way Pardot thinks about scoring and grading - primarily because we're able to adapt it to exactly what we need. We leverage the best combination of data enrichment and Pardot's own features (automation rules!!) to create extremely accurate grades. Many people will bust Pardot for kind of being a dinosaur, but honestly, it's all about how you approach and implement it.

Flexible field configuration. Very easy from an ops perspective to configure exactly what you need.

What do you dislike?

We're a data integrations company, and I can tell you from experience that the Pardot API is *very* limiting. This means the types of data syncing / updates to Pardot we can perform are limited - which means getting the most out of Pardot is tough. Luckily, we're able to bypass most of this through Salesforce.

The automation campaigns do have some room to grow - they're not as smart / adaptable as, say, Mailchimp's automation programs. They've made some strides recently to improve them (i.e. showing you the exact dates the emails will be sent in a nurture campaign), but it's certainly not perfect for drip emails.

Reporting inside of Pardot is by far its worst feature. You'll definitely have to look to Salesforce for this capability (in which case, if it's your source of truth, this makes the most sense).

Lastly, the email builder still doesn't support the future of email - so if you can imagine all of the features that make marketing automation, Pardot won't necessarily have. Emoji support (yes - I said it), dynamic text replacement for "smart" emails (think Customer.io; Dynamic Content isn't quite the same), GIF support...

Recommendations to others considering the product

You won't go wrong with Pardot, but like any marketing technology tool, your priorities will vary:

1. Does your tech stack support this tool?

2. Will your teams adopt it?

3. Does it meet your feature requirements?

4. Does it help you get closer to your goals over alternatives?

And also like any tool, it totally depends on how you implement it and how you use it. Bad marketing is still bad marketing - no matter what you're using.

What business problems are you solving with the product? What benefits have you realized?

When it comes to measuring qualified leads, lead generation, and opportunity pipeline generated by marketing, Pardot is excellent for managing your campaigns, lead flows, and demand generation activities. My marketing team is small, but it was imperative that we had a tool that could pull together the customer and prospect experience from a digital perspective - more than say, a Mailchimp.

Overall, Pardot fits best into our stack and with our team and Marketing's needs.

Pardot review by Lee L.
Lee L.
Validated Reviewer
Verified Current User
Review Source

"Love Pardot, but it has its flaws"

What do you like best?

The ability to sync activities from Pardot and our website to Salesforce. As well being able to set up automation rules and programs that help take out our 'human' errors. So, when it comes to somebody submitting a request for quote on our website, we have an automation rule based of geography that will auto-assign to the correct rep. Because of this, we take out the middle man that had to look at it and determine who to send it to. And when it comes to our web request, timing is everything because our leads have said several times that they submitted that request to 2 of our competitors. We are almost always the first to react.

What do you dislike?

I can't schedule exact times I want an email blast to go out. Example: I can schedule it to go out on Tuesday between 10AM - 4PM, but I can schedule it to go out at like 10:25 AM.

They also tend to have several issues a month, like emails being delayed. It's not a real big issue, but when you're impatient like me it'll drive you crazy.

Recommendations to others considering the product

This is more for B2B companies. One thing I always tell people to remember is that this is a tool. It gives you the resources to do a lot of things, but it's not going to write your emails for you. The people I've talked to that were not as into Pardot sounded like they thought Pardot was going to be an immediate fix, and that it would do the work for them. It can be an amazing tool. You just have to know what you're wanting to do with it, and how you'll want to effectively use it

What business problems are you solving with the product? What benefits have you realized?

Speeding up our process, especially when it comes to being the first to respond to all of our web requests. We also have become a much smarter company as we can now track what each lead or customer is doing in regards to the emails we send them and what pages they view on our website (as long as we have a tracker on them). This is a really big thing for us as we have 5 separate product categories, and many of our leads could go for any of the product types.

Pardot review by Sierra S.
Sierra S.
Validated Reviewer
Verified Current User
Review Source

"Difficult to Navigate - Good Opportunities"

What do you like best?

I like the ability to manipulate prospects and rules through automation. Integrations with other apps work well and function at a high level. The integration with Salesforce is the best feature by far, having my leads update from all my marketing efforts is flawless.

What do you dislike?

The platform is difficult to navigate. Unless you are fully acquainted with the program it is almost impossible to find certain items. Things are hidden within other categories and the search doesn't allow you to find anything aside from salesforce items.

The engagement studio has some hiccups that I would like to see improved on in the future. I currently cannot copy steps and I am wondering why?

The recycle bin has been an ongoing issue. I have watched more than enough tutorials to now know I have to clear the bin in order to re-add certain plug-ins.

Customer service is somewhat of a joke Finding answers takes longer than just navigating with trial and error.

Recommendations to others considering the product

Upgrade to get customer service. They no longer offer chat so getting in touch to get an answer in real time is almost impossible. .

What business problems are you solving with the product? What benefits have you realized?

The engagement studio has perks and allows me to run campaigns with smart triggers. I am solving a lot of list issues with sorting and grading.

Pardot review by Benjamin R.
Benjamin R.
Validated Reviewer
Verified Current User
Review Source

"It's not HubSpot"

What do you like best?

The integration with Salesforce is the major benefit over other marketing automation platforms. Engage is a great feature and the engagement studio is useful to visualize campaigns.

What do you dislike?

The landing page builder is horrible and lacks customization (although you can use HTML, your reporting will become limited). I have often experienced delays when testing and sending emails. Several times I have waited over an hour to receive a test. The duplication between Salesforce campaigns and Pardot campaigns is absurd. If you're going to have separate campaigns just for Pardot, call them something else to avoid confusion. Reporting functionality is quite poor.

Recommendations to others considering the product

If you have many processes built around Salesforce than it is probably the best marketing automation tool to use. However, if you're company is flexible than I highly recommend looking into HubSpot -- they are constantly improving their capabilities and releasing new featuers. They also have a much better UI, support team, and their template tool is crazy flexible as long as you're willing to learn HubL. I miss Hubspot very much.

What business problems are you solving with the product? What benefits have you realized?

We use it for marketing automation, digital marketing tracking, emailing, form collection, and landing page design. We have built many successful digital marketing campaigns using Pardot.

Pardot review by Adam A.
Adam A.
Validated Reviewer
Verified Current User
Review Source

"Sophisticated tool to power your marketing efforts"

What do you like best?

Pardot allows us to seamlessly connect our marketing efforts with our Salesforce CRM, which is utilized across a good portion of our company. Pardot is our go-to destination for our demand and lead generation, from email campaigns, dedicated landing pages, automated email flows, and more.

What do you dislike?

Pardot is a complex tool. While it is organized well from a structural perspective, there are several redundancies (multiple email and form types, which do have a purpose) and a few limitations (in-depth A/B testing in Engagement Studio. etc.).

What business problems are you solving with the product? What benefits have you realized?

Pardot allows us to easily connect with our customers and prospective customers and do so in an efficient and sophisticated manner. As we continue to utilize Pardot, we continue to develop our marketing platform and make smarter decisions, more efficient marketing strategies, and maintain a synchronized prospect, lead, and customer database in collaboration with Salesforce.

Simply put, it makes marketing easier for us.

Pardot review by Ian V.
Ian V.
Validated Reviewer
Verified Current User
Review Source

"Pardot took our marketing efforts to new levels of success"

What do you like best?

We like the fact that there is complete flexibility to go try out different marketing ideas and keep it all in house. We tried using several different marketing companies but ended up spending a lot of money and never getting the results we wanted. We found bringing it 'in house' and deploying Pardot was the best option for us so we can keep innovating and changing it up.

What do you dislike?

The 'stock' landing pages can look a little 'home made' but they are great to get you going. Once you master them and get more ideas using them it's not a big leap to get a developer to help take them to the next level.

What business problems are you solving with the product? What benefits have you realized?

We get a lot of inbound leads on a daily basis so being able to combine the power of Salesforce and a marketing engine in one is huge for us. It enables us to keep re-engaging with prospective clients like never before and turn dead leads into live clients all the while continually marketing to new leads as well.

Pardot review by Paul H.
Paul H.
Validated Reviewer
Verified Current User
Review Source

"Best Marketing Automation Tool"

What do you like best?

Pardot is one the easiest marketing automation systems you can learn. In less than an hour, I was able to setup Pardot to sync with Salesforce, build out a landing page and create an email campaign. The tagging functionality makes it easy to manage emails and related landing pages. Form Handlers is a great way to integrate Pardot with your website allowing you to use your own forms. The custom redirects feature is a great tool to create triggers and actions to link SMS and social media to your email campaigns.

What do you dislike?

Pardot has addressed most issues in the later releases, but it would be nice to be able to manage multiple instances under one user account as some other enterprise solutions offer.

Recommendations to others considering the product

Review all the functionality first to determine how Pardot will best serve your marketing or sales goals.

What business problems are you solving with the product? What benefits have you realized?

Pardot is a great solution for our SMB clients who need an email solution, marketing automation and plan to use Salesforce as their CRM.

Pardot review by Hannah S.
Hannah S.
Validated Reviewer
Verified Current User
Review Source

"Pardot is good for businesses, not amazing at design"

What do you like best?

The integration with SF contacts/lists is a great standard that makes sure your information, lists, contacts, etc. is all integrated and up to date. I will say the tracking and metrics provided after each email send are exceptional. I do wish there were a way to choose the graph (instead of it being just clicks).

What do you dislike?

The technology or deep details are very hard to figure out. If you cannot code, you will have a hard time figuring out how to get a true marketing campaign going. If you want to use this as 'just' email with no real call to actions behind it, it's the perfect tool for you.

Recommendations to others considering the product

Have your templates, landing pages, forms, etc. designed by those who technically can dig around Pardot/SF. If you piecemeal something together, it will look like it with Pardot.

What business problems are you solving with the product? What benefits have you realized?

We have consistent campaigns going to customers and prospects using SF verified data that is tracked.

Pardot review by Rachel G.
Rachel G.
Validated Reviewer
Verified Current User
Review Source

"Pardot's marketing email automation saves us time and money. "

What do you like best?

Once you have Pardot set up with lists and email templates, you can utilize the tool to automatically send emails via different rules and schedules. Without Pardot, we would have to hire a full time email marketer to complete half the amount of work that Pardot does for us on a daily basis. If you send out marketing or announcement emails to prospects and customers in a B2B environment, then I highly recommend this product. Pardot's AB testing, analytics reports, and form tracking keep our emails targeted and increase our ROI.

What do you dislike?

In the platform you have both Drafts and Templates, I don't understand why Pardot didn't combine the two. This can make finding created emails tedious, as well as, cause you to create duplicate email templates. Lastly, as with any Salesforce owned product(s), you are charged based on tiered storage, so managing your contact lists, artwork, and email templates are essential so you don't go over your data limit.

What business problems are you solving with the product? What benefits have you realized?

As previously mentioned, Pardot does a ton of work for us. We run personalized drip campaigns that sync to Salesforce which allow prospects and customers to receive an up-to-date stream of content, keeping our company and product top of mind. Furthermore, we track product demo requests and training webinars by using Pardot forms. Doing this is extremely beneficial, as we are able to automate data and tasks into Salesforce for our sales and customer success teams.

Pardot review by Mike M.
Mike M.
Validated Reviewer
Verified Current User
Review Source

"Easy, Intuitive Dashboard. Logical user interface. "

What do you like best?

I have several user who had zero previous experience with automated marketing tools. These "rookies" followed the intuitive user interface to create marketing campaigns in minutes. Easy to use and logical. Got up and running quickly.

What do you dislike?

A couple of quirks, like reminding yourself to empty the trash because it "counts" as your data limits, but for the most part, not much I don't like.

Recommendations to others considering the product

There are tons of products out there that are good. I wouldn't say Pardot is better than Marketo or others, but my experience has been smooth.

What business problems are you solving with the product? What benefits have you realized?

Our company had never been in the marketing automation game, so this was a user friendly entry into this world. Salesforce does a nice job with tutorials, but we hardly referenced those since the tool was so intuitive.

Pardot review by Bryan P.
Bryan P.
Validated Reviewer
Verified Current User
Review Source

"Engage Leads + Clients Like A Pro"

What do you like best?

Pardot closes the reporting loop for us in Salesforce (Sales Cloud). We can automate marketing ROI reporting as well as view our Customer Life Cycle. Overall it is a power system, easy to use with a great deal of resources available and fantastic support.

What do you dislike?

The out of the box templates are dated, so to make your emails + forms look modern you require a lot of HTML + CSS knowledge. I can't believe Salesforce Engage is a paid extra and not a bonus if you're using both Sales Cloud + Pardot together (even x1 free license would have been nice).

Recommendations to others considering the product

Perfect for niche industries with long and complex sales cycles. Before you buy, make sure you plan ahead first, don't rush into getting it and spending a month+ working things out. Attend several events and watch the videos online. Identify your measures of success and then see if Pardot can actually do it. It's a powerful system but not perfect. The salespeople are great and will answer your questions, so don't be afraid to be frank and ask lots of them.

What business problems are you solving with the product? What benefits have you realized?

Problem 1 = dated / inefficient marketing, sales, customer service practices. With Pardot we've streamlined how we communicate to our prospects + clients. Marketing can now communicate to segmented buyer personas. Sales only talk to qualified leads that have been nurtured and are ready to buy. Customer success teams engage on a deeper and more meaningful level with our VIPs.

Pardot review by Kim P.
Kim P.
Validated Reviewer
Verified Current User
Review Source

"Good tool for marketing automation!"

What do you like best?

I'm a relatively new user, but I like how you can create custom drip and nurture campaigns to help your marketing efforts. We've also integrated custom forms from our website that help with our lead generation activities. It's easy to track where they came from, what they're interested in, and follow-up steps.

What do you dislike?

It doesn't have the easiest interface and requires a lot of Googling... "how do I do xyz"? We need to do a lot of 3rd party customization to make the forms fit our branding, which isn't fun. Wish there was an editor where we could create our own.

Recommendations to others considering the product

You will likely need a third-party consultant to help customize certain items for you. Out-of-the-box functionality is very basic and may not meet your needs.

What business problems are you solving with the product? What benefits have you realized?

Marketing drip and nurture campaigns; helps us stay in touch with prospects and clients.

Pardot review by Lindsay E. P.
Lindsay E. P.
Validated Reviewer
Verified Current User
Review Source

"Integrates with Salesforce!"

What do you like best?

I like the ability that Pardot directly ingrates within Salesforce. This gives reps full transparency into their clients interact with our campaigns.

What do you dislike?

I still have to go into Salesforce directly to create a new campaign - there are several additional steps on the back end to link to the SF campaign into pardot, which just wastes time. If there was an option to create the campaign directly in Pardot while building the campaign, it would increase efficiency and save our team time throughout their day.

Recommendations to others considering the product

If you are looking for a basic email automation program, Pardot is a good system to use, however, it definitely could be a bit more robust in terms of capabilities

What business problems are you solving with the product? What benefits have you realized?

The ability to create nurture campaigns that are always "ON" and work in the background to consistently generate leads for our reps is critical.

Pardot review by Stephanie W.
Stephanie W.
Validated Reviewer
Verified Current User
Review Source

"Highly Functional E-marketing"

What do you like best?

I love the variety of options in creating dynamic marketing programs, from custom emails to landing pages, I am always finding new ways to use Pardot on a daily basis. I also love how easily it communicates with our CRM.

What do you dislike?

I don't like that the old templates are not compatible with Outlook, so I am now having to recreate those templates. I wish there was an easier way to update the template.

Recommendations to others considering the product

Look for a Salesforce certified partner to best help with implementation.

What business problems are you solving with the product? What benefits have you realized?

We utilize Pardot for lead follow up and feel that it is helping to streamline the process for our sales team and aiding their lead conversion. We also utilize the Landing pages to host forms that gather additional information from our prospects to better qualify them as leads and provide as much information as possible to our sales team.

Pardot review by Jessica B.
Jessica B.
Validated Reviewer
Verified Current User
Review Source

"Excellent for sales automation but has a few quirks for batched emails"

What do you like best?

It's so well integrated with Salesforce that I don't think Salesforce could have done it better. Engagement Studio is easy and fairly robust. Built-in Litmus tests are nice, though I wish I could send a specific dynamic version.

What do you dislike?

Previewing for a highly dynamic email is painful: I can't see a specific version, I have to just click "next" until I find one randomly. Their image foldering system is moot when you go to insert an image in a visual email, where you have to pick your image *alphabetically* by file name. Plus, each image has its own link, so if you build HTML outside and paste in, you can't just "find and replace" the image file path. (This system is obviously built for largely text-only sales emails.) It doesn't auto create your text version for you, nor does it alert you if you forget to sync it.

Recommendations to others considering the product

If you're using this for a mostly B2B or sales use case, it's probably my favorite on the market. If you have ANY visual HTML emails, you might peek at other solutions that are strong in marketing automation but also in designed email. TIP: Their live chat support is SUPER helpful, so try to catch them online. (Their knowledge base is pretty UNhelpful.)

What business problems are you solving with the product? What benefits have you realized?

Easy to make templates and edit. Because it's built on top of SF, we can automate nurture in real time with either sign up or visits to the website, etc.

Pardot review by Mike C.
Mike C.
Validated Reviewer
Verified Current User
Review Source

"Pardot Delivers."

What do you like best?

Pardot provides my team with a great level of detail on prospects interactions on websites and in emails. This insight allows us to pivot communication tactics and test new content. On top of that, the automation software is easy to use and support is quick to reply and assist when you need it.

What do you dislike?

I wish there were more badges or trails for Pardot in Trailhead. Training courses for the certificate are a bit pricey.

Recommendations to others considering the product

If you currently use Salesforce, choose this over the competitors. Integration and transferring of data are much easier. Also, support is under one roof.

What business problems are you solving with the product? What benefits have you realized?

We are using Pardot to gain more business from new and existing customers. The team has learned a lot from customer interactions with our site and emails which is pushed us start creating bettering content.

Pardot review by Dan B.
Dan B.
Validated Reviewer
Verified Current User
Review Source

"Great tool for both prospect and customer marketing! "

What do you like best?

As our business runs off SalesForce it was important for us to find a platform to integrate with it easily and give us all the reporting tools we need to measure the success of our campaigns - both prospect and customer. Pardot does this and it gives you great flexibility into what type of email you want to send with its wide range of customisable templates/layouts.

What do you dislike?

I think one thing Pardot could improve on is perhaps including a drag and drop feature into its email building.

Recommendations to others considering the product

Like anything I would recommend having a free trial just so you can test the water and see if the product is a good fit for the business. I personally haven't used HubSpot or MailChimp so I don't know what the competition is like however I've never felt the need to dip into the market and look at other products so I suppose that says enough about the product.

What business problems are you solving with the product? What benefits have you realized?

Prospect engagement - it allows us to send out relevant email marketing campaigns and have our inside sales teams follow these leads up which eventually lead to new business and revenue for the business.

Pardot review by Rebecca S.
Rebecca S.
Validated Reviewer
Verified Current User
Review Source

"Pardot is great for mid-large businesses"

What do you like best?

We really like the Salesforce and Eventbrite integration with the platform. Our email deliverability has been much better than systems we've used in the past. The reporting feature on the emails has been very helpful as well.

What do you dislike?

The email creation/UI could be better. We do a lot of our own coding and often times the pardot system doesn't return what we've coded properly.

While the Eventbrite integration is great, I've noticed if someone cancels a ticket in Eventbrite, Pardot doesn't update that information.

Recommendations to others considering the product

Pardot is a lot to take on at first. It is quite a robust system with a lot of opportunity and ins-and-outs. Once you get over the learning curve it is a decent system. Just give yourself some time to learn the platform.

What business problems are you solving with the product? What benefits have you realized?

Having the salesforce and eventbrite integration has been very beneficial for us. We are able to properly track easily who has attended our events and who hasn't. It has made our marketing efforts much easier.

Pardot review by Kaivalya K.
Kaivalya K.
Validated Reviewer
Verified Current User
Review Source

"Makes it significantly easier to engage the customer than ever before"

What do you like best?

Marketing is changing and Pardot helps me NOT be a dinosaur in the age of Personalization at scale. I have been using Pardot for around 6 months now and a competing platform for much before that. Pardot's intuitive and easy to use features helped me move beyond using Marketing Automation for Email blasts to creating complex nurture campaigns and integrate my inbound marketing from web with email and social campaigns.

Especially for existing Salesforce users like me, most features are very easy to use and integrate easily with Salesforce CRM.

What do you dislike?

I sometimes struggle with customizing emails and landing pages. I'm not sure if that is intentional for keeping things structured or if I am yet to learn all tools at my disposal as I am a new user. Hopefully, with the help of available training resources and the regular webinars that Pardot provides, I might overcome this.

Recommendations to others considering the product

Pardot's advantage is when you use all of its features. We use Pardot for engaging prospects through complex nurture campaigns, integrate leads from our web properties and social media campaigns, one-off emails and for periodic newsletters to existing customers

What business problems are you solving with the product? What benefits have you realized?

Marketing for a small, lesser known company in the industry is more challenging because the response to campaigns is very less when compared to bigger brands. By running nurture campaigns from Pardot, we are able to stay at the top of the mind with our prospects and eventually convert a larger number to qualified leads for our sales team.

Another advantage that we found was that it is much more easier to build landing pages in Pardot than working through an agency that develops and maintains our website. With a couple of templates in place, we just need to depend on an agency for creating the banner, while the rest of the page can be developed by us on Pardot in few minutes to a couple of hours.

Pardot review by Michael D.
Michael D.
Validated Reviewer
Verified Current User
Review Source

"Pardot Integrates"

What do you like best?

Salesforce and Pardot now (finally) integrate seamlessly and this does remove database inconsistencies. Pardot is advanced enough for a mid-size company to nurture inbound prospects well without getting too cumbersome with too many advanced features that rarely would get used.

What do you dislike?

The basic mechanics of engaging lists and differentiating campaigns while scheduling and launching is unnecessarily tedious at times. The system should "remember' a users "go to" processes and put them front and center. Like tagging most commonly used campaigns. There are also several hidden "upcharges" for memory space and the like that surface at the most inopportune times. Better warnings and upfront disclosures would help.

What business problems are you solving with the product? What benefits have you realized?

Automated nurturing od B2B prospects on a segmented basis is critical to our inbound marketing plan.

Pardot review by Claire H.
Claire H.
Validated Reviewer
Verified Current User
Review Source

"Pardot is good with CRM integration and notifications of prospects' activities "

What do you like best?

1. How well Pardot integrates with SFDC

2. The intuitive interface

3. The simplicity of creating email templates

4. The onboarding and implementation process was great too - our trainer was very helpful and friendly.

What do you dislike?

Reaching out support teams is not that easy and straightforward and takes time especially after it's integrated with SFDC's support system. Email marketing tools are not as easy to use as other email marketing platforms, because I have to always create new and use lists instead of using "those have opened the previous email..." kind of logic when setting up my mailing lists.

Recommendations to others considering the product

If you are using SFDC and need a marketing automation tool that integrates with SFDC well, Pardot is the best choice. Marketo is smarter with email marketing tools but Pardot is definitely better with CRM integration. Even if I find the email marketing part of Pardot is not as easy to use, I still very much enjoy using Pardot for my work on a daily basis.

What business problems are you solving with the product? What benefits have you realized?

Being able to stay informed of prospects' activities and interests, timely, and assign to the Sales reps easily in a way that they also find easy to see and easy to follow up. Its seamless integration with SFDC is great as I am using SFDC on a daily basis, and I can easily visit the SFDC lead or contact's page from Pardot's prospect page with direct links - which is very convenient. I also set up notifications for myself to stay up-to-date of who downloads our content and can therefore help remind our Sales reps. I really benefit a lot from the SFDC integration and prospect activities notifications part a lot with Pardot.

Pardot review by Samantha S.
Samantha S.
Validated Reviewer
Verified Current User
Review Source

"Robust Automation Tool"

What do you like best?

The best thing about Pardot is just how much you can do with it. The setup process can be a bit daunting, but the support team is there to walk you through any and all questions you have. Many of the tools we see the most benefit from are great because they require very little upkeep once they are set up, but continually provide value as they continue to pull in great data from our website and email marketing.

What do you dislike?

Being such a robust tool, there is A LOT to learn. It can be overwhelming trying to take in the entire product at once, but know that there are so many resources to help you meet your goals with this great tool.

What business problems are you solving with the product? What benefits have you realized?

We see a major benefit through using the form builder, being able to collect data from our website that flows seamlessly into Pardot, then into Salesforce for everyone to have access to. We are also able to track more clearly where our web traffic is coming from through the use of custom redirects and market better based on that data.

Pardot review by Mike P.
Mike P.
Validated Reviewer
Verified Current User
Review Source

"Solid Tool for Medium-Sized Businesses"

What do you like best?

I think the biggest thing is the automation. We have a pretty lean sales and marketing team and being able to automate responses and outgoing emails allows our sales team to focus on phone calls rather than having to continually draft follow up emails.

We also rely heavily on the landing pages and forms within the product to help our lead gen efforts. They're easy enough for us to use but robust enough to capture the details we need to qualify leads. It's really a great tool that does a lot to help our business.

What do you dislike?

My biggest gripe is with the WYSIWYG editors within Pardot. For how robust the product is, the WYSIWYG tools are pretty limited from a formatting and functionality standpoint. Although, I feel like that's an issue across the board in this particular market.

Recommendations to others considering the product

Make sure you have a firm grip on your data before doing anything in Pardot. It's a great tool, but one that can get messy fast.

Also, take advantage of your implementations team. Take your time with the process and be thorough.

What business problems are you solving with the product? What benefits have you realized?

We primarily use Pardot to help us manage lead gen, so I'd say that's our biggest business problem. Rather than having to rely on several different sources, we're able to use Pardot landing pages in conjunction with ad placements to gather, track and then report on the leads we're able to generate. Because the software then integrates with Salesforce, we can basically get closed-loop reporting on each and every lead and opportunity. This has lead us to be more efficient in our ad spend and help us direct efforts to those that are best performing while tweaking those that could use some support.

Pardot review by Charlotte K.
Charlotte K.
Validated Reviewer
Verified Current User
Review Source

"Pardot has changed the way we engage with our members - For the Better!"

What do you like best?

Pardot has given us analytics, tools, and automation abilities that were never even a possibility with our previous systems. We are a non-profit using a CRM for the first time and needed a marketing automation tool that would work with all the data coming from Salesforce - Pardot meet's this need very well. It's shown us what we can do in the future and helped us start grasping big picture ideas for where we want to go in the future, which for a non-profit that used to use something much closer to Constant Contact - this was a game changer - we're already looking at what we'll do with as we increase our platform in the future.

Last note: the success community, product support, and available advice, help and consistent webinars have made the onboarding and consistent reengagement as well as continued use of the tool, so much more valuable. The support is one of the paramount reasons we would stay.

What do you dislike?

Although there are many things to love, I'm not a huge fan of the limitations of the Standard platform - I don't feel like A/B testing is soo unique that it should be available for $10,000 more per year (as well as a lot of other features as well) in the next available platform, but this and the low storage capacity for the standard level are an obvious incentive to upgrade, but at the upgraded pricing platform - we're now also looking at Marketing Cloud as well as Pardot to see what meets our needs best.

Recommendations to others considering the product

idenify exactly what you want to do, or rather what kind of communications you want to be sending, to your members or your clients/customers - and make a strong list of what they are. Then look at the platform that will meet those needs to start with before you buy too many features.

What business problems are you solving with the product? What benefits have you realized?

We are solving the need for consistent outbound communications with our members, but in realizing what we want to do and what Pardot and Marketing cloud are capable of - we're identifying new needs that we can meet with either platform.

Pardot review by Christina F.
Christina F.
Validated Reviewer
Verified Current User
Review Source

"Great User Interface, Easy to Use, Easy to Learn"

What do you like best?

Everything about Pardot is intuitive and easy to learn. Nearly everything you would need to do to accomplish a task is in the same place, unlike other programs that separate out the design and campaign sections and require multiple clicks to accomplish something small. I especially love the Engagement Studio, which makes it extremely easy to set up complex nurture tracks.

What do you dislike?

I wish it was easier to get support. The chat feature is very helpful, but it is not manned 100% of the time. Additionally, support tickets can sometimes take a while to be followed up on, and sometimes I have had to create a new support ticket to get help.

What business problems are you solving with the product? What benefits have you realized?

-Unlike other marketing automation platforms, Pardot has a very easy learning curve. I was able to get up to speed and comfortable with the program relatively quickly.

-Email marketing can all be done in one place. You design, test, and schedule emails within one window, which makes email marketing much less time consuming.

-I LOVE the Engagement Studio. It is so easy and intuitive to set up complex nurture tracks.

-All the reporting you could need is already built out in the program

-Easy to connect to third-party platforms, such as social media, Webex, AdWords, AddThis, etc

-Easy to import new prospects, segment existing prospects by any parameters you set

-Easy to set lead scoring parameters

Pardot review by Randy M.
Randy M.
Validated Reviewer
Verified Current User
Review Source

"Horrible product, customer support, and contract. "

What do you like best?

We have a midsize AE/SDR team selling SAAS services. This system was overpriced and complete failure for our organization.

What do you dislike?

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to Hubspot. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.

Stand Out Issues:

- The gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.

- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.

- Poor reporting on emails:

* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.

* CTR doesn’t show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison

* There are no reports generated for engagement studio (only drip programs - old feature now retired)

- Cant track replies on emails > can’t gauge performance

- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)

- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)

- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

This has been the worst software experience in my 17 years of running this business. Even after explaining all of the issues above they refused to let us exit our contract. It's really bad business. We are continuing to use the the CRM from SalesForce but this relationship has been soured. I requested that they transfer the fees we paid on Pardot to SalesForce licenses and they declined. Don't fall into this trap.

Recommendations to others considering the product

Don't use it

What business problems are you solving with the product? What benefits have you realized?

None

Pardot review by Chad K.
Chad K.
Validated Reviewer
Verified Current User
Review Source

"Pardot: The Intuitive Marketing Approach"

What do you like best?

Pardot's UI is among the most intuitive I've experienced. Navigation is clearly defined and all information is organized in a way that just makes supreme sense.

What do you dislike?

My one real complaint with Pardot is that the out-of-the-box reporting is not very robust.

Recommendations to others considering the product

If you're looking for an automation platform that places flexibility as a priority, then Pardot is it.

What business problems are you solving with the product? What benefits have you realized?

We are now delivering content more consistently and coherently than we have in the past. Metrics and A/B testing allow us to gain insights for continual improvement, which is huge for us.

The automation capabilities that the Engagement Studio brings to the table allows us to take care of the routine tasks that our Sales team would otherwise have to perform manually. Pardot saves time while helping us increase our reach/exposure.

Pardot review by justiniano III e.
justiniano III e.
Validated Reviewer
Verified Current User
Review Source

"Pardot - Making life easier for our Marketing team"

What do you like best?

In an Administrators Perspective Pardot has a simple interface and usability which is the most important - I am a Salesforce Administrator but has no background in Pardot 8 months ago. I started setting up our Pardot from ground Zero and It has been a pleasant experience all around.

The second thing I really appreciate is Pardot Community and Support. They have been responsive to my questions. I think I have submitted a total of 20 cases within 6 months and I got what I was looking for in a clear and quick answers! Thank you!

What do you dislike?

I sometimes struggle with Chat support - Chat support is really useful for quick questions or feature enablement, Nothing else.

Recommendations to others considering the product

If you wanted to implement Pardot and have a Salesforce - you are in good hands. Just make sure your admin is certified in Salesforce and USE THE COMMUNITY!! they are really good.

What business problems are you solving with the product? What benefits have you realized?

We are a firm from Canada, For the past 4 months we have been working to setup a subscription Management in our mailing that fulfills Canada's requirement for Canadian Anti spam legislation (Which is a pain) - We used Pardot's engagement Studio and Automation and it has made our lives easier since we don't have to manage unsubscribe we

Pardot review by Billy B.
Billy B.
Validated Reviewer
Verified Current User
Review Source

"Pardot has forever changed the way we do email marketing"

What do you like best?

The simplicity of the UI. Filters are great and lead to easier ways to manage and sort prospect data. Drip campaigns are great because before Pardot all campaigns were done manually and ever-so-often. Pardot truly helps our business stay in front of our audience and it has really helped our business grow.

What do you dislike?

There needs to be more room for customizations of data and reporting, especially reporting. All the time there is data I need and I goto to run a report for it and it either doesn't exist or the existing report doesn't provide enough. Some of the other softwares I use on a daily basis have a lot more options for filtering data and it would be nice if Pardot had this as well.

Recommendations to others considering the product

Pardot is a great tool, but make sure you realize it's not a simple turn it on and let it run. I work in Pardot everyday creating new templates, campaigns, drips, lists, filters, etc. When we first got Pardot, management thought it could be setup and fully running in a day or so and that is not the case. It probably depends on your business but ours took a couple weeks to develop and figure out how everything should go. A lot of thought needs to be put into the flow of the drip campaigns. Overtime this gets easier but at first it seems like a lot work, it's totally worth it though.

What business problems are you solving with the product? What benefits have you realized?

Generating leads via email drip programs and gaining more data on visitors to our site and their activity.

Pardot review by Matt K.
Matt K.
Validated Reviewer
Verified Current User
Review Source

"Great Marketing Automation"

What do you like best?

Pardot has a lot of automation built into the platform. It pretty much runs on its own once properly setup.

You can setup our everything in advance and then just walk away and let it run on its own. This is great for us, since as a small business, we don't have a dedicated marketing department or even a dedicated marketing person. Pardot serves as our entire marketing team and ensures that our prospects get the right emails without being spammed.

What do you dislike?

There are a lot of different options available to configure Pardot, so it's not always easy to know which one you should use, for example Dynamic Lists vs Rules. Navigating the menus can be confusing, but has gotten easier. The help website is really thorough and I can always find the answers I'm looking for just by searching.

Recommendations to others considering the product

Start simple. You don't need to plan your entire marketing strategy. Create one really good email template and landing page. You can then send out mass emails and see how easy it is to use. Then you can clone the templates and landing pages for future use. You can get up and running quickly and keep planning as you learn.

What business problems are you solving with the product? What benefits have you realized?

Automating our marketing efforts for those interested in our products and services. Pardot has allowed us to reduce the amount of time we spend on a weekly basis managing our marketing lists and sending out mass emails.

Pardot review by CAMILA R.
CAMILA R.
Validated Reviewer
Review Source

"Potente herramienta de automatización "

What do you like best?

Posee un gran foro para la aportación de ideas y gestión intuitiva.para el mejor rendimiento en el momento de creación de nuevos correos electrónicos donde nos ayuda a incrementar la acción commercial de una forma útil, automatizada y eficaz generando a su vez grandes resultados para cualquier empresa.

What do you dislike?

Como una desventaja, puedo señalar la falta de herramientas diseñadas en la plataforma para el seguimiento y organización de eventos de una forma más correcta y útil. Hay herramientas en el Mercado que éste tipo de gestión lo realizan de una forma completa.

Recommendations to others considering the product

Recomiendo dicha herramienta orientada a la comunicación y gestión de algunos de los ámbitos de marketing para conseguir una relación eficaz con el cliente.

What business problems are you solving with the product? What benefits have you realized?

La comunicación de ésta herramienta es su interior frente al resto de clientes es una de sus mayores ventajas integrando los contenidos y publicaciones dentro de la herramienta para que puedan interactuar empresa y clientes de una forma más rápida y no perder el tiempo.

Pardot review by Ankit K.
Ankit K.
Validated Reviewer
Verified Current User
Review Source

"Dynamic Marketing Automation tool with great Customer Success"

What do you like best?

I am using Pardot from last 3 years, i have seen the changes in the Pardot from Pardot classic to new user interface, There are a lot of functionality of Pardot which i personally liked most like Scoring rules, Page Actions, Automation rules,Dynamic Lists, List emails, Prospect tagging, OnetoOne emails plugin, different marketing ROI generated campaigns, etc. Most of these feature of Pardot let you know your customer more closely, their interest in your product and services which helps the Sales reps to convert that prospect into the customer. Most interesting part of these features are like you will be able to know the customer behavior on your website which is the most important area of digital marketing. In short, Pardot help me and my organization to increase our business rapidly.

What do you dislike?

In some cases, i bound by the pardot features to solve my problems on the day to day activities like on reporting side in the list section when you have created a dynamic list, you don't have the specific date when the prospect has left the dynamic list based on the criteria, this is one of the example, I have faced during using Pardot. In other way, Pardot need to provide more customization on user side, so that Pardot Users can solve their complex problems using this customization in the Pardot.

Recommendations to others considering the product

Pardot is one of the best Marketing Automation tool i have ever used, it will help you to grow your business with Marketing Automation techniques. It will allow you to know your customers behavior and get connected with your customers and Partners.

What business problems are you solving with the product? What benefits have you realized?

We are using Pardot for solving our day to day requirements to reaching out our Prospects, Customers and Partners. Apart from this, it is also helpful in the customer analytics and behavior, We have automated the marketing emails using Drip email programs and Engagement Studio. We are segregating our prospects based on their interest level using Scoring Rules to find the most relevant prospects that can be turned into a customer. One more feature of Point alert helping our team a lot to get the instant notification of the prospect based on their activities performed on our website. Pardot forms are helping us to get more information of the prospect and also specific forms like demo forms and contact us forms giving us a real time instant notification of the prospect requirement.

Pardot review by Christopher J.
Christopher J.
Validated Reviewer
Verified Current User
Review Source

"Lots of additional benefits!"

What do you like best?

I love being able to see a customer journey before they even get a call from our guys. It really allows us to get a feel for their current pain points so we can tailor our calls and emails to win more business.

Also, being able to see who is on what pages and what time give us direct, real time feedback on how our website is performing. We didn't realise it even did that!

The engagement studio is really cool piece of kit. The UI is so cool and is a unique way of processing where in the journey a customer is. We are currently exploring different ways in which we can dynamically bounce customers between engagement studios depending on what they interact with.

What do you dislike?

The reporting could be more intuitive. We do have times where people simply want to see how many prospects in a certain grade are assigned to them.

Also, it would be good if you could flag a prospect and get notified when they interact with certain pieces of content.

Recommendations to others considering the product

We didn't use an implementation partner. We used the free online guides to set up and maintain. Luckily we have enough resource to learn and adapt to any mistakes.

If you don't use an implementation partner, make sure you have give regular attention to Pardot, certainly in the first 6 months.

oh, and use the community!!! They are really nice guys.

What business problems are you solving with the product? What benefits have you realized?

We were totally blind to our customers experiences until that first call from the internal team. We had no idea if they had been on our website, received our marking or even knew who we were! This meant we couldn't efficiently prioritise our call lists.

Now, we can run off a call list in relation to a certain campaign or event and prioritise our calls to the prospects who have interacted with us the most! Even to the point where we can tailor our call depending on which pages they have visited.

Pardot review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Pardot Review "

What do you like best?

Pardot is a fairly easy product to use. It is simple - I would say less sophisticated than other products out there but it definitely gets the job done for a small team.

What do you dislike?

Pardot is not able to provide the necessary insights from a Sales perspective. Where as a product like Marketo provides almost any Sales insight that you are looking to gather. Pardot simply provides you with a running lists of contact/lea activity.

Recommendations to others considering the product

If you are a small-mid size company that is looking to get a quick start, I would definitely recommend Pardot over something like Hubspot. But if you are mid-ENT company with high aspirations, I would consider something like Marketo, Silverpop, Eloqua.

What business problems are you solving with the product? What benefits have you realized?

We previously did not have anything in place, so Pardot was able to provide us with a quick start from a Marketing/Sales perspective. Our Marketing team is able to effectively reach out to prospective clients and the Sales team is able to see some important insights (i.e. who recently viewed our website or who recently clicked a link on an email that went out).

Pardot review by Andrew P.
Andrew P.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Still some bugs to work out and needs to get up to standards"

What do you like best?

The best thing about Pardot is it's native Salesforce integration. Getting data between the systems is a breeze, once you've gone through the somewhat arduous setup. After that though, the integration is seamless.

What do you dislike?

There are some real limitations in the way you can format forms. Building forms is easy but getting them to match the look and feel of your website is a total pain, to say nothing of trying to match it to a landing page you've built in Pardot. Forms are always tough, but Pardot doesn't make it easy.

Recommendations to others considering the product

It really depends on the size of your business and whether or not you use Salesforce. If you don't have Salesforce, there really is no point in using Pardot, but since a lot of folks do, then that's not that big of a deal. That said, Pardot functions really well for small and mid-sized businesses that don't have a lot of complicated nurturing needs and simply need a way to keep their marketing cohesive. But, if you're a bigger org needing multi-channel multi-message nurturing, Pardot isn't quite up to snuff just yet.

What business problems are you solving with the product? What benefits have you realized?

Pardot does a nice job of nurturing leads. Their automation platform, UI and logic are really quite good. The functionality and ability to do multiple communications across multiple streams isn't quite as good as some other platforms like Marketo, but all in all, the platform does a nice job for small and mid-sized businesses. I would struggle though, to use it in an enterprise environment. It seems more tailored for the smaller shops.

Pardot review by Kayleigh F.
Kayleigh F.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation Made Easy!"

What do you like best?

Pardot is an incredibly easy and powerful marketing automation tool. Everything has been designed with your end users in mind and it makes our jobs very easy (and fun!). I love that I can pull quick and accurate reports, as well as drill down into prospects to provide more detailed information when I report out each month to my team. Customer support is incredible - they are always happy to help & get back to you with the best answer the first time around. They are second to none!

What do you dislike?

There is very little to dislike about Pardot. I'd like to see more customization options within folders (mere user ability preference) & I am very excited to see the new drip program tool. I think it will help me understand the benefits of using that process for better lead nurturing.

Recommendations to others considering the product

Do your homework. Make sure you ask Sales specific questions that relate to your business goals. Every tool in the pardot suite is VERY powerful for any marketing automation manager. It is fun to see the data and be able to share this information quickly!

What business problems are you solving with the product? What benefits have you realized?

Our company has struggled with how to accurately email & market to our database. We are a b2b company that sells software to hospitals and we have a hard time getting our messages to resonate with our target audiences. With Pardot's segmentation tool, we are able to better understand our buyer persona's and how what we message will make a positive impact with those groups.

Pardot review by Cole G.
Cole G.
Validated Reviewer
Verified Current User
Review Source

"Pardot Review"

What do you like best?

I love the functionality of Pardot, and how simple it is to use. The user interface is self-explanatory, and allows us to enter in prospects, create new engagement studio programs, and view reports with ease. The ability to mass-assign prospects helps our business as well. We have already seen an increase in the amount of sales opportunities from Pardot! I do like the fact that Pardot is very scalable, and can continue to grow with our business as well. We have not only used Pardot with our Sales Team, but are also implementing this with our Marketing team to be able to educate current customers about additional products they can sign up for, and provide more educational items on how they can utilize our services effectively.

What do you dislike?

There is really not a lot to dislike. I would like to see a little more robust reporting features, or slight updates to the current reporting on the CTR of specific email blasts. Currently, we have to click on each email individually, and compile a report manually. It would be beneficial to have this automatically generated into a single report.

What business problems are you solving with the product? What benefits have you realized?

We are solving the problem of not nurturing leads, and spending too much time cold calling, rather than pulling on doors to local business and quite honestly selling. With Pardot, we are able to automatically nurture our prospects, and have them reach out to us once they're ready for an appointment. This way, we can spend more of our time selling, which again, has been an issue in the past.

Pardot review by Travis B.
Travis B.
Validated Reviewer
Verified Current User
Review Source

"Access to experts"

What do you like best?

I've implemented several marketing automation tools (IBM Silverpop, ExactTarget, Pardot) and I've found the ease of operations in Pardot the most easy to use. When I come across challenges, the Pardot Office Hours are a great resource. I'm provided access to Pardot experts in a way that suits me. It compliments the Success Community very well.

What do you dislike?

This is a personal preference, but the Success Community doesn't work that well for me. And that's why I favor the Pardot Office Hours. I need to be able to vocalize my question, verse typing it out (call me impatient).

Recommendations to others considering the product

When you are comparing marketing automation tools, identify the systems that best integrate with your CRM for the right price. This tool is excellent for prospect nurturing.

What business problems are you solving with the product? What benefits have you realized?

We never nurtured prospects electronically, and relied on our sales team to cold call more than 100 leads per day. We are changing our culture here to provide our sales team with warmed leads so the leads that they call are aware of our services.

Pardot review by Kelsey S.
Kelsey S.
Validated Reviewer
Verified Current User
Review Source

"Comparable to Marketo, Sharp Spring, etc. with a little more usability "

What do you like best?

Excellent for organizations with someone onboard who is able to help set up, automate, etc. If you have leads organized by territory, it is extremely user-friendly with regard to letting reps stay on top of their own leads.

What do you dislike?

It does require someone to set it up, and you generally will have to click into the prospect's name to be able to see details, rather than the "blurb" that marketo gives you. This may add 3-4 seconds per lead.

What business problems are you solving with the product? What benefits have you realized?

It gives me the ability to get ahead of my prospects. Lead tracking software like Yesware is great to track when clients have opened your emails, but Pardot is PHENOMENAL to show you when clients have actually been browsing certain pages on your website. It's just a little more versatile.

Pardot review by Randall S.
Randall S.
Validated Reviewer
Verified Current User
Review Source

"Full Features, Tight Integration with Salesforce"

What do you like best?

With such a tight integration with Salesforce, my job is that much easier when creating campaigns for existing leads and contacts. I can create campaigns in Salesforce and quickly and easily create a segmented list of those contacts that I want to reach. Additionally, I work with many clients who are new to Pardot and the ease with which they can work with their existing data makes getting up to speed very easy. During consulting engagements, we can usually have a client up and running in less than two days.

What do you dislike?

User experience is a big part of my job and I feel like this is one area where Pardot could use a bit of work. Sometimes it's difficult to find things and navigation feels clunky in some places.

Recommendations to others considering the product

Simple, easy to use, cost-effective, and feature-rich.

What business problems are you solving with the product? What benefits have you realized?

We use Pardot to engage our existing customers and leads with industry related content. We also use Pardot to engage both sales leads and potential candidates through progressive forms.

Pardot review by Richard C.
Richard C.
Validated Reviewer
Verified Current User
Review Source

"Good tool, great customer engagement"

What do you like best?

Pardot is relatively straightforward to use and the implementation help is detailed enough for any self starter. It does everything we needed to introduce marketing automation and I can't fault it's capabilities. However, when you have a question or want to know best practice then it's incredibly helpful to have the Customer Success team available every day of the week, plus there's plenty of free sessions to help people through the go live process. These people are both knowledgeable and passionate about the product, and its refreshing to deal with people that aren't just trying to close the ticket as quickly as possible.

What do you dislike?

Seriously, dislike is mandatory? My main dislike is more annoyance as we have five separate marketing teams to deal with and getting them to agree on one scoring criteria and one naming standard is a challenge. I wouldn't fault the product here, as we could have separate Pardot instances if we want, all integrated with a single Salesforce Sales Cloud org.

Recommendations to others considering the product

Get commitment from your marketing teams to spend the hours needed to practice and study each week. If you're not IT savvy then do go on a training course once you get access. Be flexible in what you want to do, focus on what you're trying to achieve not how to achieve it.

What business problems are you solving with the product? What benefits have you realized?

Primarily for email engagement with existing customers, with some lead generation, scoring, grading to deliver better MQLs integrated into SFDC.

Pardot review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Customer Support Used to Make This Product, Now We're Chatless"

What do you like best?

The Engagement Studio brought to life a lot of the things that Pardot had been missing as our marketing organization has matured in sophistication.

What do you dislike?

Previously, Pardot Chat was available as Customer Support, and it was amazing. Not only did we feel like we had a real human connection with some of the reps, they were also truly knowledgeable. Now we were upsold to the bigger package, which we were told would include chat support, but now it's just case submissions. The help we've received is also not nearly as good as it used to be, and we've even had to correct the reps by finding things that just weren't right. Goes to show how the level of customer support can make or break customer happiness.

Landing pages also require a lot of custom html work and therefore pretty limiting.

Recommendations to others considering the product

If your organization is just starting out, Pardot is for you in terms of what you'll need. But, as your organization matures, Pardot definitely has a shelf life.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation in support of driving leads to sales. From website forms, and landing pages, to email.

Pardot review by Oscar S.
Oscar S.
Validated Reviewer
Verified Current User
Review Source

"The right philosophy and fit for my org"

What do you like best?

The thing I like best about Pardot is the selection of 3rd party native API connectors. It may not be the largest selection, but what they have chosen works well, and the ease at which they are implemented is hard to pass up.

What do you dislike?

The package we have does not allow for voice customer support - only chat. The problem with their chat is that they are not always on during what one would consider normal business hours.

Recommendations to others considering the product

Pardot is is great marketing automation system for SMB marketing teams that don't have unlimited budgets. The lead-scoring model that I have been able to achieve with Pardot, is interestingly enough, more sophisticated than other (larger) organizations systems - yet is easier to implement and use.

I would also like to make the point that Pardot has already gone through the pain of getting acquired. This is a big deal for people that have experienced a vendor acquisition and have seen QoE decline afterward. There is confidence to be had in the Pardot/SFDC road-map.

What business problems are you solving with the product? What benefits have you realized?

When I implemented Pardot, I audited all of the other marketing technologies we were using and converted them to the corresponding connector available from Pardot. For example, I went from using Brightcove streaming video to Wistia, from Brighttalk webinars to Readytalk, etc. I also signed up for Eventbrite and Olark for events and chat. All of these connectors make lead-scoring a snap. It's just a matter of committing to the Pardot selection.

Pardot review by Garrett Z.
Garrett Z.
Validated Reviewer
Verified Current User
Review Source

"Easy. Powerful. Extremely Effective!"

What do you like best?

Immediately after implementation, I was able to create forms and landing pages. The forms link directly to fields in Salesforce which dramatically reduces the time needed to complete prospect profiles. The landing pages carry the look and functionality of my company's website, so as not to disrupt or confuse visitors' experiences. But best of all, I like the completion actions. I, as the marketing manager, get alerts whenever someone opens an email, completes a form, or visits a specific link. This allows me to track the effectiveness of my campaigns. Additionally, the appropriate account owners are also notified when one of their prospects takes any action.

What do you dislike?

I don't like the cap on forms. I have created over 40 spotlights for specific cities in the US and around the world. Each location needs its own form so that I can track which spotlights are generating the most/least traffic. I have other campaigns, as well, but my ability to run multiple campaigns at once is hampered by the limited amount of forms I can create.

Recommendations to others considering the product

Do it! It is not only an amazing product, but it helps you look like an amazing marketing professional.

What business problems are you solving with the product? What benefits have you realized?

Pardot has solved a number of problems. 1. I used to generate mass emails in Outlook. In order to get the look I desired, I had to use tables. Additionally, I had to manually copy and paste the recipients' email addresses into the email. As a result, many emails bounced and I had no way of tracking who opened the email or clicked on the links. By creating emails with Pardot, my undeliverable numbers dropped to almost zero and I am able to track every action taken by the recipients. With one click, I can choose from various custom lists when deciding who should receive specific emails. Overall, the ability to track all website, email, and form actions with Pardot has been amazing. Pardot has proven its value within the first week as we were able to reach out to individuals and companies that we had no idea were interested in us before we implemented Pardot. Every day, Pardot helps me validate my marketing efforts to my company's senior leadership team and board.

Pardot review by Anurag  P.
Anurag P.
Validated Reviewer
Review Source

"Growth Hacker Tool"

What do you like best?

I am using pardot from past 4 years and what i like is that it gives us a fresh and bakes leads to generate more revenue in our bucket. Would like to add on this and this is not wrong for all the Pardot Users -"IT HELPS US TO MAKE THE CUSTOMERS FROM BROWSERS TO BUYERS". Its a great tool to nurture the leads and to track each and every activity of the the prospect either on the websites or through Emails. In short Pardot is a great asset for us to generate more revenue.

What do you dislike?

Social Media Reports:- Is we can the add the data of the posts like views per post (i am not saying likes ) and showing in a more customization way then its good.

Recommendations to others considering the product

If you want want quality leads and generate good revenue, ROI and streamline process go with it.

What business problems are you solving with the product? What benefits have you realized?

We are using pardot for a better engagement with prospects and tracking them for their activities.

Pardot review by Colleen L.
Colleen L.
Validated Reviewer
Verified Current User
Review Source

"Not as intuitive as other email platforms"

What do you like best?

Allows us to maximize subscriber lists and set up different nurture paths. The "score" feature is also really useful for determining how hot our leads are which is great for our educational assets.

What do you dislike?

Pardot is not as intuitive or user-friendly as other email platforms such as mailchimp or Constant Contact.

Recommendations to others considering the product

You can't beat the fact that it integrates with Salesforce -- if you're not using Salesforce as a CRM, there are more user-friendly platforms out there.

What business problems are you solving with the product? What benefits have you realized?

We are finding new ways to "nurture" clients who are interested in our educational content but may not be ready to purchase our product. The logic built into Pardot for nurture campaigns is extremely useful and allows us to base campaigns off of personas instead of to the masses.

Pardot review by Hannah M. A.
Hannah M. A.
Validated Reviewer
Verified Current User
Review Source

"Pardot - Love the Interface"

What do you like best?

What is there not TO like? The Interface is intuitive and friendly, navigation throughout the whole tool is just so easy. Not as clunky as other outdated Marketing Automation Tools....Implementation was so easy, and the Implementations team was always willing to help out. Couldn't have asked for a smoother process.

What do you dislike?

Sometimes, when building out Landing Pages, I double-click the fields to customize and it opens and closes. That's about the ONLY annoying thing that I can think of.

Recommendations to others considering the product

Do it, you will not regret it one bit!

What business problems are you solving with the product? What benefits have you realized?

We are using Pardot to schedule emails to deploy, create marketing landing pages, track user activities. We have all realized that (once again) database cleanliness is key to a successful marketing team. If your database is not squeaky clean, then all or most of your emails will go straight to spam or not even be delivered...which is a no-no with Pardot. That feature is DEFINITELY not available on other Marketing Automation systems, this I know for a fact!

Pardot review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Happy Pardot customer"

What do you like best?

Easy to use. Lots of features in one place to bring website, forms, SalesForce, and emails all in one place.

What do you dislike?

Tracking conversions is a little tough - when we send tracking links to third-party advertising, we get a great click report, but the actual # of conversions is a little tricky. So we also do goals in Google Analytics.

Recommendations to others considering the product

Very happy with it. I've used Eloqua, Convio, and email systems like MailChimp and like Pardot the best. Happy with pretty much all functionality and it's been huge in growing our marketing program here. It also integrates well with our webinar platform, Go To Meeting, which is helpful.

What business problems are you solving with the product? What benefits have you realized?

I work for a small company that did not have a marketing automation system set up. Since implementing Pardot, we've increased leads coming in through the website ten fold. We've also been able to nurture our database via email marketing. Everything is done through Pardot. Reporting helps us figure out what is working. It's easy to use. I feel like we use a lot of features, but there is even more we could be doing!

Pardot review by Beth-Nicole K.
Beth-Nicole K.
Validated Reviewer
Verified Current User
Review Source

"Instinctive Automation for Informed Marketing Decisions"

What do you like best?

I definitely appreciate the WYSIWYG (what you see is what you get) user interface. A well thought-out interface makes a HUGE difference to the success of a program. You could have the best marketing automation tool out there, but if no one knows how to use it, it's useless. Pardot makes customising everything so intuitive. From email templates, to generating reports, to editing Prospect information, the Pardot User Experience is really well planned. The extensive support resources are also an added bonus, as you can tell that Pardot cares about the success of its customers.

What do you dislike?

Pardot has so much potential that it can be difficult to know where to start. There are so many resources and so many different capabilities that it can be overwhelming for a new user, particularly a brand new customer.

I chose to do an implementation program with a Pardot Certified Partner, so I had a good introduction to Pardot, however it was hard sometimes to be confident that I was fully taking advantage of everything that Pardot had to offer.

Recommendations to others considering the product

Make sure you have a clear branding strategy and have set up your basic marketing platforms, such as a good website, social media (if necessary), some marketing content (e.g. brochure, blog etc.), and have a solid CRM system in place.

Pardot will work best for you if you have:

- Somewhere to attract prospects (e.g. forms on your website),

- Somewhere to store your prospect info for Sales (i.e. Salesforce), and

- Information that is interesting to your prospects (to avoid unsubscribes).

If you plan the implementation well, Pardot is a marvellous tool that can really step up your brand and your business to the next level.

What business problems are you solving with the product? What benefits have you realized?

After launching a new website, it was important to be to be able to really narrow down where my Prospects were coming from, and what they found interesting. Pardot has enabled our Marketing and Sales departments to accurately track what is important to our potential customers.

The Marketing team utilises Pardot's reports to gather critical information about what information prospects consumer from the website, emails, social media etc. to focus attention on improving those areas.

The Sales team is able to gather unique information specifically targeted to leads and opportunities through all stages of the sales funnel to ensure we're there at the right moment, to answer questions with the right information.

Pardot has allowed a closer communication between Sales and Marketing to achieve a united goal for our company.

Pardot review by Megan G.
Megan G.
Validated Reviewer
Review Source

"Pardot is a solid solution for marketing lead generation."

What do you like best?

Pardot is very easy to use and keep all materials organized. We have it linked to Salesforce, so we can do a lot of cool segmenting and nurture campaigns based off of opportunity and account activity.

What do you dislike?

The support you receive since becoming a Salesforce company. They used to have a great chat feature and it was very easy to contact support. Now everything is self-service via the Salesforce website. It's very hard to get a custom answer to a specific use case question.

The email templates are also a little clunky.

Recommendations to others considering the product

If you have Salesforce, this is a great tool to use! Anything that you could dream up in terms of lead generation is possible.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation - drip campaigns, email blasts, lead scoring, custom forms and landing pages. Pardot has great automation features and is very easy to use.

Pardot review by Stephanie D.
Stephanie D.
Validated Reviewer
Verified Current User
Review Source

"Decent Marketing Automation Tool"

What do you like best?

I like Pardot's ability to segment lists by landing page, activity, inbound source, etc. The automation rules have been very advantageous for us as. The Engagement Studio looks really great too, but I have not dug into it yet.

What do you dislike?

I wish the ability to build lists from scratch was a little more robust. I can't seem to find a way to build a list aside from activity and a few other options. For example, I'd like to build a list of all leads with a specific ERP listed and belonging to one account owner (in Salesforce). To do this is not easy. Instead, I build the list in SF and then push it to Pardot which is an added step.

What business problems are you solving with the product? What benefits have you realized?

List and lead segmentation and nurturing

Pardot review by Cole E.
Cole E.
Validated Reviewer
Review Source

"Makes me feel dumb when I use it"

What do you like best?

Straightforward integration with Salesforce

What do you dislike?

Menus are frustrating to use because the branching often goes 3 levels deep. Sometimes I'll make a change that won't "stick" because I didn't happen to click things in the right order (i.e. picking the reply-to email address in the email builder).

There are too many objects to keep straight: automation rules vs segmentation rules (could really be one), email "templates" vs engagement studio vs list emails, dynamic lists vs internal lists vs static lists vs CRM lists.

When building anything in the tool, you have to know exactly what you named an image, landing page, or email because there are no images in the alphabetical list view you're given. You can't search for objects, just scroll until you find it.

The landing page builder shows one layout in the editor, but you have to publish and go to the link to see what it will actually look like.

The reports are static except for date parameters. If you have custom business requirements, for example: slicing by region, it's not possible. I had high hopes for the lifecycle report but our business does not define the stages like Pardot does and I can't change them.

Lead source sometimes never even gets populated and when it does, the values aren't peers to each other. For example: you could have "Organic Search" as a value, and then other values break that down by "Google Natural Search" and "Bing Natural Search." It's impossible to roll up or drill down to the detail level you need.

Recommendations to others considering the product

It seems like Pardot is not being invested in. Using the tool is frustrating and slow.

What business problems are you solving with the product? What benefits have you realized?

We attempted to solve MAT integrating with Salesforce (our CRM). The connection honestly isn't anything better than what you can get out of a HubSpot or Marketo.

Pardot review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Pardot make's email marketing simple"

What do you like best?

Pardot is easy to learn and simple to use. It integrates with SalesForce seamlessly so that data is always updated and current. The ease of use is wonderful for our small organization. It allows us to run campaigns and build out engagement studio programs that meet our customer's needs. We are also able to build landing pages and forms really easily to capitalize on our different advertising campaigns.

What do you dislike?

I wish the reporting was more robust. The multi-touch attribution model within Pardot is really poor and clunky to try report on. This is a feature they must improve on in order to keep customers.

Recommendations to others considering the product

Pardot is really great for small organizations that need a tool that is easy to use and is easy to get up and running. I wouldn't use this platform if you have a large organization that has complex marketing needs. Pardot is super for small companies that need to be able to run campaigns, landing pages, forms, and nurture programs with ease.

What business problems are you solving with the product? What benefits have you realized?

We are finally able to communicate with customers and prospects consistently and are seeing a huge lift in customer engagement and sales leads.

Pardot review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Pardot is good -- if you can use it as a self-service software"

What do you like best?

Their user-based support community is AMAZING! Without the success community, Pardot wouldn't have been easy to implement. I definitely recommend checking them out with any questions: https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi

As a marketing automation software, it has a great integration with Salesforce -- especially since Pardot is now owned by Salesforce.

Social scheduling is great -- we were able to eliminate other software as a result of Pardot's social scheduling. It only offers LinkedIn/Twitter/Facebook (no Glassdoor), but it's a good basic social scheduling option.

What do you dislike?

We purchased their top tier service tier of support, Success+, which was supposed to have 24/7 support. Frequently, we'd contact support -- while working on the initial set-up -- and they'd say they had a 4 day weekend, or I wouldn't get a same-day response. By the end, we had 3 whole months -- not to mention the dollars wasted -- because we couldn't get fast, knowledgeable support that understood the urgency of the cost to us in both the product we paid for and the lost revenue due to the inefficiencies.

We did use a "Get Started" Accelerator, hosted by a member of the Pardot team. That, too, didn't solve our problems, unfortunately. It's good for a basic introduction, but it's best to check out Pardot and work out problems on your own or with the Pardot Success Community.

There are some interfaces that are buggy or need to optimize their UI (ex: social scheduling UI), too.

Recommendations to others considering the product

Do your own due diligence, especially for self-training. Pardot's training is not adequate for new users.

What business problems are you solving with the product? What benefits have you realized?

Drip campaigns are great. Once you get started, it's easy to self-service.

Pardot review by Mary L.
Mary L.
Validated Reviewer
Review Source

"Marketing Automation Simplified"

What do you like best?

I like the out of the box features Pardot brings to the MA game. They make form creation and lead capture easier. The integration is easy to manage - its very easy to add in custom fields and update mapping between Pardot/SFDC.

What do you dislike?

Pardot lacks advanced features for data-value based triggers. We've come to need custom workflows in SFDC to make up for this lack of functionality. The complexity of this need means the SFDC admin has extra tasks.

Recommendations to others considering the product

Pardot is a great solution for new marketing automation users. For those wanting to make advanced automation flows, I'd recommend a different tool that can handle complex data-value based triggers. It would also be helpful to have a CRM administrator on-hand to assist with implementation.

What business problems are you solving with the product? What benefits have you realized?

We are using Pardot for lead scoring and grading - we have plans to ramp our inbound traffic and this functionality is key for our SDR team. With lead scoring/grading they can triage inbound leads and make sure our most targeted accounts are reached out to first.

Pardot review by Brad J.
Brad J.
Validated Reviewer
Verified Current User
Review Source

"Love/Hate Relationship"

What do you like best?

Engagement studio is awesome (for the most part). It's easy to visualise nuture streams to keep prospects engaged, but it does take some work to get use to the setup and make sure you're building your campaigns in a way that it's easy to get usable data from.

Using scoring and grading is also helpful - so you know not only how interested a lead is in your company, but with grading you can assess how interested you should be in them.

What do you dislike?

Reporting - Is terrible. Everything is campaign based which makes it difficult to track 'normal' traffic sources like Direct, Referrals, Organic etc. I've also found that Pardot doesn't tag email campaigns to be tracked in Google Analytics which is annoying. Despite being campaign based it's very limited in attributing costs that are flexible and change month to month as you can only set one cost per campaign - this makes it hard to establish ROI for a PPC campaign over an extended period, it also renders the cost/return charts useless.

Reporting time is fixed on EST regardless of your account settings. So being in NZ there's no use in me using the today or tomorrow time periods since we are about 18 hours ahead of EST time.

Support is also average at best. I find they are responsive but it takes a long time to get the message across. I have had instances of the same case dragging out for over 6 weeks and I was getting a lot of information that contradicted Pardot's own help documentation - making things even more confusing. The amount of times I've had support queries acceptably resolved has been very few, most of them end with "you need to change your process"

Forms are also terrible because Pardot's native forms require iframes they are difficult to make responsive, they don't easily pass URL parameters and they get filtered out by aggressive ad blockers. You can use form handlers with a 3rd party form to fix this, but this means you lose progressive profiling and prefilling customer data which is another drawback.

Recommendations to others considering the product

Carefully evaluate your options, what you need and how you work. Test the reporting and make sure it's fit for purpose before you sign up.

Ultimately I haven't seen a marketing automation software that does everything perfectly, so you need to pick and choose which features are most important for your business - if your looking for lead nurturing and email automation, then Pardot ma be a good option.

What business problems are you solving with the product? What benefits have you realized?

Despite it's drawbacks we do rely on Pardot heavily. It provides us with forms, email marketing, prospect nurturing, lead tracking, landing pages, social posting and some reporting.

While it doesn't do a lot of things ideally, it does do a good job of capturing and nurturing leads. Which makes it easier for us in the marketing team to fill out the pipeline for sales.

Pardot review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Easy to implement"

What do you like best?

Pardot is an easy to use tool for teams starting out in the world of marketing automation. Campaigns are simple to set up, integration with Salesforce can be done by first-timers, and the program even lets you run slightly more complex automations like nurturing and scoring/grading.

What do you dislike?

Pardot is like a fancier Mail Chimp in that it does not have the advanced reporting, ROI, or customer journeys that Marketo and Marketing Cloud (ExactTarget) offer. I would recommend it to small, in-house marketing teams that do not have the budget to implement advanced marketing automation techniques.

Recommendations to others considering the product

When investing in a product like this, it is incredibly beneficial to bring on a new team member, or a group of consultants, who have worked with Pardot before to manage the environment. Companies that see the most success are ones that utilize Pardot's recommendations and best practices which experienced users understand.

What business problems are you solving with the product? What benefits have you realized?

Pardot provides the ability to create landing pages, forms, and all sorts of digital programs that really add value to your customer's buying journey.

Pardot review by Christian E.
Christian E.
Validated Reviewer
Review Source

"Takes Care of the Big Needs"

What do you like best?

Easy UI; good support; integration with SFDC; A/B test in email; Engagement Studio

What do you dislike?

There are sometimes that I want to get more granular with the data and Pardot did not make that easy. Exporting to Excel helped solve most problems but some metrics were just not available in the format I wanted.

Recommendations to others considering the product

This is a bit more "bottom of the funnel" MarTech tool. Make sure you understand where your business and your customers are right now. You might need some tools that help with the "top of the funnel" a bit more. These can be used with Pardot but the costs might start to add up.

What business problems are you solving with the product? What benefits have you realized?

Connecting with customers/prospects and understanding those interactions. Segmenting our list allows us to understand how particular groups will respond to specific messages; our aim is to send the right message to the right person at the right time - no SPAM. We save time with many of their tools. Even with Engagement Studio, you take time up front but then let it run...automation.

Pardot review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Pardot Experience"

What do you like best?

Pardot has made my job as a marketer easier and has greatly increased the quality of leads that we receive as well as the volume of leads.

What do you dislike?

Not necessarily a con, but Pardot can be very difficult to set up properly, especially when it comes to lead scoring, various forms, and ensuring that everything is being imported and routed properly.

Recommendations to others considering the product

I highly recommend that you check out Pardot, especially if you already are or plan to use Salesforce. The integration between the two systems is seamless and has created great efficiencies and work flows between marketing and sales.

What business problems are you solving with the product? What benefits have you realized?

Being that I utilize Pardot and Salesforce, the benefits have been fantastic. It has helped us increase our lead volume, create efficiencies with lead flow, make sure that our sales team is getting the highest qualified leads so that they aren't wasting their time, and much more. In addition, we've been able to create many automated nurture programs based on lead score and give the prospect the option to increase their score by taking certain actions. It has saved me countless hours and essentially money as a result of being able to automate a lot of manual processes.

Pardot review by Andrew S.
Andrew S.
Validated Reviewer
Verified Current User
Review Source

"Incredible support with fantastic results!"

What do you like best?

Pardots engagement studio and lead nurturing

What do you dislike?

Reporting functionality could be improved

What business problems are you solving with the product? What benefits have you realized?

When I took on the role of Marketing Manager at Property Button (a small tech start-up), my number one goal was to grow our UK presence and customer base. I was a one man team in a company that never really had a marketing function before and so I was faced with the challenge of building all aspects of the marketing function from the ground up - content generation & distribution, email marketing, new website design, explainet videos, brochures, events, PR you name it! In order to manage my UK go-to-market strategy and manage my time more effectively, I used Pardots engagement program to build a large email marketing automation system. We saw an immediate impact! The number of MQLs grew from 10 per week to 90 in week 4! Having the engagement program run in the background allowed me to focus on all my other tasks. The Pardot support team were excellent for their advice and guidance. We're now a team of 2 (and growing!) with 5 campaigns running successfully in the UK & Ireland :)

Pardot review by Administrator in Financial Services
Administrator in Financial Services
Validated Reviewer
Verified Current User
Review Source

"While Pardot has a lot of potential to be a great MAP, there are certain areas that are lacking."

What do you like best?

I like the ease of use & direct integration with Salesforce. We house all of our client and prospect information in Salesforce so being able to have access to this information through Pardot is very important.

What do you dislike?

Limitations with time-stamped events and triggers. For examle, if a prospect submits a form after business hours we would like them to be able to receive an email alert letting them know we are closed and we will contact them tomorrow. There is no way in automation rules to pin-point down to the minute when a form completion happened.

Recommendations to others considering the product

This product is fairly simple to use but beware that support is minimal. They just recently did away with their in-app chat support. This was a huge upset for my team due to the fact that we relied heavily on their chat support feature when we needed an immediate answer to a problem. You now have to submit a help ticket through the SFDC help & training center. Often at this point you are passed off to another live agent or they open a case ticket on your behalf. It's not the best experience as a user.

What business problems are you solving with the product? What benefits have you realized?

We are able to better effectively communicate with our current clients as well as prospects with advanced marketing campaign drips in order to further educate existing and future users of our services.

Pardot review by Nicolas C.
Nicolas C.
Validated Reviewer
Review Source

"Powerful B2B marketing automation tool"

What do you like best?

Pardot is a very powerful tool which we have been able to use end-to-end on our marketing automation tactics. We can track leads on each step of the funnel and all prospect actions throughout a campaign. It is embedded into salesforce, so it makes it easier if you are also a salesforce user.

Additionally, if you are a salesforce user you'll find that Pardot's UX/UI is very refreshing.

What do you dislike?

Even though Pardot says in their marketing they are super easy to use for non technical people, In my opinion is not that easy at the beginning. I also think that the smart way to jump into the system is with an implementer or someone doing technical guidance to your marketing team.

Recommendations to others considering the product

I think that the smart way to jump into the system is with an implementer or someone doing technical guidance to your marketing team.

What business problems are you solving with the product? What benefits have you realized?

Pardot has been the cornerstone for our account base marketing strategy. We have been able to build a complete set of connected automated campaigns which ultimately became our initial customer journey. We are using it today mainly for top of the funnel campaigns and some ever-green ones, but Pardot can be used for existing customers and account management nurturing as well.

Pardot review by rebecca s.
rebecca s.
Validated Reviewer
Review Source

"Pardot - an easy to use, salesforce integrated marketing platform"

What do you like best?

Being connected to SFDC is key in pardot's success. I use pardot mostly for lead generation forms which can be added to websites then automatically syncs into SFDC campaigns.

What do you dislike?

i dislike how the leads, when they are imported into SFDC, you cannot automatically update the lead source at the same time e.g. inbound. maybe there is a way to do this, but i can't seem to understand how. The personalisation / dynamic content doesnt seem to work when you send the email tests, you have to upload your test list first and send to these in order to see if the personalisation works.

Recommendations to others considering the product

i would suggest becoming a certified pardot user first, or hiring a contracter who specialises in pardot to show you how it works first. Its good to discover for yourself via trial and error but more time effective when you already know how to use it. saying that, is isn't a hard tool to use. The email message builder for example, is simple to use. but help may be needed when it comes to lead gen forms and ensuring these are all linked up with your sales force campaigns.

What business problems are you solving with the product? What benefits have you realized?

solving a lack in lead gen, email marketing and lead nurture programmes to push prospects down the marketing funnel. lead scoring is simple - assign different amounts of points depending on the type of contact a prospect has downloaded.

Pardot review by Javier A.
Javier A.
Validated Reviewer
Verified Current User
Review Source

"Pardot is the complete tool"

What do you like best?

I like Pardot because it works seamlessly with the different teams and campaigns within Salesforce to view their marketing efforts.

What do you dislike?

Pardot at times can can be a confusing tool to manager for those without the expereince.

Recommendations to others considering the product

Play with the tool as much as possible to get familiar with Pardot

What business problems are you solving with the product? What benefits have you realized?

Our social media problem is now not a problem at all. We are also not using Marketo anymore which is great for consolidating the amount of programs being used for us. Salesforce integration is now even easier than it was before, that may be the best part so far.

Pardot review by Melissa D.
Melissa D.
Validated Reviewer
Verified Current User
Review Source

"Comprehensive Marketing Platform - with a Few Quirks"

What do you like best?

As a Salesforce user, I love using Pardot as the two communicate well together. Pardot offers comprehensive marketing needs, including social media scheduling, website forms, emails, drip programs, and an intuitive engagement studio. As someone who would prefer to use as few tools as possible, Pardot does a lot of heavy lifting and you can use it for multiple marketing needs. I also appreciate the quick snapshots the dashboard provides of our emails and social posts scheduled for the week, how many views and submissions a form has received, and how many times a content piece has been downloaded.

What do you dislike?

For as modern and comprehensive Pardot is, there are a few quirks I'm surprised to see such a sophisticated platform have. The social media scheduler, while nice, is very limited. The posts don't look great if you don't have an image as it won't automatically pull one from the link you include. If you want to track your social media stats, Pardot won't work for you. Additionally, we've worried that the form views is not accurate, as some show ridiculous numbers we don't believe are true. We've had some issues with integrating Pardot forms within our Wordpress website, which was frustrating. You definitely need to be well-versed in the platform or it's very easy to make mistakes.

Recommendations to others considering the product

If you're going to use Pardot, you'll definitely want to also use Salesforce, as that's one of the main benefits. I also highly recommend devoting the time and budget to getting someone Pardot certified on your team, as it will make everyone's life much easier. If you don't, you may waste a lot of time setting up things incorrectly and then you'll have to redo a lot of your work. We learned this the hard way and it cost a lot of time. Also, if you really value social media marketing, don't get rid of your Hootsuite or Sprout just yet. You'll still need it if you want to track analytics.

What business problems are you solving with the product? What benefits have you realized?

We largely use Pardot for syncing with Salesforce and sending emails. It's made our lives much easier in terms of overseeing our prospects and understanding what marketing campaigns they're responding to. As a result, we've determined where we should devote our efforts to increase our lead count. I personally love the email results snapshots. It's very easy to quickly check your open rate, click through rate, bounce rate, and other statistics. And the A/B testing very fleshed out and easy to use. We've been using that a lot to better understand the headlines, imagery, and calls-to-action that work best for our target audience. All of these items have contributed to the business problems we're solving, as well as the benefits we've realized.

Pardot review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Pardot is easy, but it's easy to overlook it's capabilities"

What do you like best?

Ability to sync with our Salesforce data in order to power personalization has been key. We have a small sales team, so using the marketing automation tools inside of Pardot to send on the team's behalf have been critical to our sales cycle. The ability to connect to other platforms, like Zoom, have also had a big benefit on how we run our lead gen webinars.

What do you dislike?

Having used Pardot (and other marketing automation software) for several years, my team is comfortable using it. However, for outside engineering resources, it can be challenging since much of the process is WYSIWYG and not development. Make sure you manage their expectations on what Pardot can or cannot do. It also has some functionalities that block us, i.e. only syncs to leads in Salesforce, not Prospects, however a lot of our issues seem to be business-specific.

What business problems are you solving with the product? What benefits have you realized?

Make our small sales team handle 10x the number of leads they could previously. Run a highly successful lead gen webinar program using Pardot forms, connectors to Zoom and Salesforce, and back into our internal customer database. Automate a lot of mundane tasks that our reps previously could not get to. Helped our customer renewals team automate a large portion of their job, leaving them more time to help customers. We've seen a big impact on our y-o-y revenue just from that last initiative.

Pardot review by Inna N.
Inna N.
Validated Reviewer
Verified Current User
Review Source

"Marketing Automation Made Easy and Logical"

What do you like best?

We absolutely love Pardot! It's very intuitive and so easy to use. First, the implementation was great and went smoothly with all our questions answered, lots of best practices and useful tips provided for us etc. If you're already using Salesforce the biggest advantage for you will be full integration with Pardot which makes the databases sync a breeze. Email stats are great, they help a lot in measuring how you're moving towards your marketing goals.

What do you dislike?

More responsive templates (and more templates in general) would be nice. Also, a bit more flexibility within a template (ie swapping sections around etc). Other than that not much to complain about really, very smart and well thought through.

Recommendations to others considering the product

Have your strategy and content ready before you get Pardot, this will make implementation a lot faster and easier. Pardot's blog is a seriously amazing source of information, advice, best practices etc. All the training is free and available for you on the website - it is very helpful so use it a lot. I personally have gone through and read ALL of it. And if you're already using Salesforce this is a match made in heaven.

What business problems are you solving with the product? What benefits have you realized?

We got Pardot in the first place was to be able to reconnect with our past clients we lost track of and offer help with their current work challenges and ongoing support. We also needed a major database cleanup and Pardot is a huge help with it.

Pardot review by Kyle B.
Kyle B.
Validated Reviewer
Verified Current User
Review Source

"Easy, Efficient & Everything We Need"

What do you like best?

I've used SalesGenius.com and Marketo for years, but was relieved when I was granted access to Pardot. Pardot's interface and functionality are super user-friendly that it attracts the most experienced marketing automation professional, as well as IT, Administrative and other roles not necessarily familiar with marketing automation. Re-implementing clients' instances is easy, and the BEST integration with Salesforce.com makes Pardot the easiest decision when choosing marketing automation platforms. Furthermore, I've found the Connectors to even further prove the ROI—quick and easy integrations with popular tools GoToWebinar, Google AdWords, Facebook, Twitter, LinkedIn, Olark, all the applications you use in tandem with your marketing campaigns.

What do you dislike?

If implemented properly, there isn't anything to dislike. But without proper implementation, and Salesforce users that steer off the best-practice data entry path, Pardot can turn into a warehouse of duplicate records and messy data.

Recommendations to others considering the product

More Connectors

What business problems are you solving with the product? What benefits have you realized?

Moving leads down the funnel much faster than we did with SalesGenius and Marketo.

Pardot review by Administrator in Financial Services
Administrator in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Needs some updates "

What do you like best?

Easy implementation with Salesforce, segmentation is quick and fast, easy enough to do simple email tasks. Tracking and activity monitoring at the contact records in Salesforce is great and useful for informing sales activities.

What do you dislike?

This is a bare bones platform and there haven't been many updates after the past 2-3 years. Lots of downtime issues over the past year with a lacking notification system. WYSIWYG is really just an HTML viewer with limited capabilities and reporting is a nightmare without the B2B Analytics module or something like Tableau. Engagement Studio is clunky and not a good drip-campaign option. Learning resources are difficult to navigate and lacking immensely for intermediate/advanced user unless you move to Premier Support, in which "learning" is just troubleshooting problems with Pardot specialists.

What business problems are you solving with the product? What benefits have you realized?

Ability to send out emails to segmented lists and track behaviors in a visible way that better informs sales conversations. Terminology is easy to share with other marketers.

Pardot review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Verified Current User
Review Source

"Necessary Platform but Not Very Salesforce Enabled"

What do you like best?

I like Pardot mostly because it speaks directly with our CRM, Salesforce. I also like that it starts the tracking of our clients from their IP address. This product has truly help with keeping our cold leads separate from our hot leads as well. We are able to store them in Pardot before qualifying them and pushing them over to Salesforce. I particularly like the ease of pushing them over in separate segmentation lists through the automation rules as well so when a prospect is nurtured properly it will automatically be pushed into Salesforce.

What do you dislike?

I do not like that Salesforce and Pardot don't speak directly to each other. There are a lot of spaces that don't match with Salesforce and searching in two different CRMs is time consuming and difficult. There are many things that could be improved with the communication between the two. We have used other CRMs such as Salesloft and Hubspot and I find Pardot to be easier to use them those two but still, they have note quite synced with Salesforce.

Recommendations to others considering the product

Just know that it will require a lot of work when you first enable this product. I highly recommend getting it with use of another CRM though.

What business problems are you solving with the product? What benefits have you realized?

We are tracking our leads from start to finish. As a cold lead all the way to a hot lead you can see their status, what they clicked on, what they open and so on.

Pardot review by Administrator in Events Services
Administrator in Events Services
Validated Reviewer
Verified Current User
Review Source

"Pardot: Salesforce integration good, marketing automation meh"

What do you like best?

I like that Pardot's integration with Salesforce is relatively seamless.

What do you dislike?

I dislike that Pardot's options for incorporating lead gen into your existing platform are kind of klunky, and you're on your own if you ever need to do anything with lead capture that requires more than a basic implementation.

Recommendations to others considering the product

Pardot can do what you need it to do, for the most part. It will help if your marketing people have some knowledge of coding, javascript, etc. I do worry that Salesforce is trying hard to make their marketing cloud their primary product, and if they succeed, Pardot will go away. So, take that for what's it's worth. Some of Pardot's usage limits are also annoying. We had to come up with some creative workarounds in order not to pay tens of thousands more in fees just to upgrade for a few small items, like forms. I've also used Hubspot, which was much better in terms of content delivery. I've not used Marketo, but probably will in the near future, as our parent company is on that platform. All in all, it can do what you need, and no marketing automation platform is perfect. Just come in with realistic expectations and don't be swayed by all the fancy dashboards you'll see.

What business problems are you solving with the product? What benefits have you realized?

The business problems we are solving with Pardot are mainly email automation tasks. These have allowed us to run relatively complex customer retention projects, as well as lead nurturing campaigns.

Pardot review by Administrator in Financial Services
Administrator in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Platform does a few things well, but still needs better usability"

What do you like best?

I like that it's easy to send out emails and create landing pages.

Analytics are not overly in depth, but what you really need is there.

What do you dislike?

It could be more user friendly and the email build feature should be more stable. Text jumps around, the Text version doesn't sync as well as it could, and the subject line isn't available when you're in the middle of working on the email unless you go to another screen.

I don't like that it shows all test emails in the "Emails Sent" section. It should really only show when sent to actual clients, or at least a way to filter.

They used to have a chat feature when you have a question, but that's now been removed.

Recommendations to others considering the product

Make sure to give yourself lots of time to get familiar. Take the training courses and know how to raise tickets since there's no direct helpline, and they removed the chat feature which was often unavailable.

What business problems are you solving with the product? What benefits have you realized?

Send emails to our clients/partners and create forms and landing pages

Pardot review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"The most user-friendly and robust Marketing Automation tool on the market today"

What do you like best?

Pardot is very user friendly, with pages designed to push you through a process to build campaigns, landing pages, forms, segmentation etc. I've used other MA tools that are clunky and database-like, also very hard to navigate. Many marketers are visual and I've found Pardot to be the easiest on the eyes and the most user friendly in terms of features, functionality and general flow of the tool.

What do you dislike?

Inability to send operational emails - updates to customers that should not require an unsubscribe link. This was a feature in competitor Marketo's tool that was used for product and order updates very effectively. In terms of training, certification and an online community, Pardot has made big strides to improve these areas and I look forward to seeing them expand even more.

Recommendations to others considering the product

Pardot is an ideal tool for Salesforce users of all kinds, from small biz to enterprise. When considering Pardot, be sure to have prepared at least some initial thoughts on the ways in which you'll want to begin using the tool to be able to measure and show return on investment spend. There is a lot of upfront prep that is required when entering the Marketing Automation space for the first time. Pardot offers an incredible amount of training and online support to get you set up and running. The system is much more user friendly than others, so be sure to take a look under the hood of all systems you are considering as usability can be an obstacle to adoption as much as an aide.

What business problems are you solving with the product? What benefits have you realized?

At the most basic level, replacing an email marketing tool to use the integration between Pardot and Salesforce. At a more advanced level, we are creating campaigns to push prospects and clients through a path best suited for them based on demographic and firmographic data along with actions and persona match.

Pardot review by Zac K.
Zac K.
Validated Reviewer
Review Source

"Happy with the product "

What do you like best?

Ease of Setup, Lightning interface, functionality is complete, integrations are always good, and added benefit of running SalesForce, allows any passing of info you need. We are really pleased with the integration support from other solutions. The more we use Pardot the more we like it as opposed to finding a reason not to like it.

What do you dislike?

Some of the features required using a Pardot Consultant to properly set up. And we still depend on Pardot consultant from time to time to fix items. Our team is experienced with these solutions but found there were times we couldn't solve it on our own.

What business problems are you solving with the product? What benefits have you realized?

Lead enrichment. Pardot also boasts a great platform for sending email communications to a wide variety of audiences. We used a professional edition of Mail Chimp and ended up cancelling it because we found the reporting on Pardot to be much more representative of what was happening on email sends and identified what was happening in detail.

Pardot review by Paul M.
Paul M.
Validated Reviewer
Review Source

"SalesForce Marketing program"

What do you like best?

Pardot does a great job marketing to our customers and keeping track of who they are, when they click on an email to show interest in the product. It knows how to differentiate between a casual click and an interested click. It does lead generation very well, qualify the leads and then sends those leads over to our Inside Sales department to initiate the sales process. It does a good job keeping our database updated with this information.

What do you dislike?

Pardot has way too much access to change our database. It updates contacts email addresses, names, etc.. at a whim. We spend WAY too much time correcting the errors that Pardot puts into our database. There needs to be a way for a customer to unsubscribe from Pardot and have that reflect in our database, but currently there's no way to do that as it's not currently happening. When we have to update our database, we also have to update Pardot which is VERY frusterating as that doubles our work load just to prevent Pardot from creating another duplicate contact or account in our records.

Recommendations to others considering the product

Beware of how much access you give Pardot to your database of customers. Give them too much access and Pardot will change pertenient information and make it difficult to contact your customers.

What business problems are you solving with the product? What benefits have you realized?

Automatic marketing, we put a marketing campaign into pardot and it automatically markets that campaign to our customers and potential customers

Pardot review by Sander H.
Sander H.
Validated Reviewer
Verified Current User
Review Source

"B2B lead generation and nurtering"

What do you like best?

Pardot has an user friendly interface and fits the needs for many b2b companies that are searching for an easy to use lead generation and nurturing tool. I love the logic behind the engagement program and segmentation/automation rules.

There is a seamless integration with Salesforce and closes the gap between marketing and sales teams effectively. The Salesforce connector does the job well.

We use the grading and scoring within Pardot and this option is really powerful.

What do you dislike?

The combination of Salesforce and Pardot is very logical, but I would prefer a more flexible way of integrating with other CRM tools. Also the monthly cost can be a bit steep for organizations starting with marketing automation. It would be good if they would introduce a license suitable for smaller companies that are getting familiar with inbound marketing.

Recommendations to others considering the product

Realize that Pardot is just a tool. Pardot still needs amazing content to work. Before starting with Pardot think about what you want to accomplish and solve. Answer these questions first:

1. What is the definition of a lead? (MQL and SQL)

2. Does our sales or marketing team have the same definition of a lead?

3. What problem does my company solve?

4. Do we have a clear understanding of what Marketing Automation means for our company?

5. Is everyone on the same page?

6. Do we have enough content/assets to built engagement programs?

7. Do we have enough inhouse knowledge? (technical and marketing)

Consider these questions before taking the leap. You won't regret implementing Pardot, but avoid not using it. Make sure you have the right people on the job.

What business problems are you solving with the product? What benefits have you realized?

We wanted to introduce progressive forms to the website and automated drip campaigns based on the type of lead (including scoring and grading them). Pardot solved this out-of-the-box. By using the scoring rules and grading options, lead scoring is a breeze.

Pardot review by Paul L.
Paul L.
Validated Reviewer
Verified Current User
Review Source

"Easy to use marketing automation tool"

What do you like best?

Pardot has easy integration with our website and allows us to drip prospects and make them into leads. The tagging feature gives us a powerful way to identify interests and segment our database

What do you dislike?

Sometime you have to write automation rules in order to accomplish a task that would be better built into that task's workflow.

Recommendations to others considering the product

Get 3 bids, look at the pricing structure of all the companies. You don't want to be limited by the number of X things that you can do.

What business problems are you solving with the product? What benefits have you realized?

Previously our website was a catalog of goods with documents on it. Now it's a inbound lead generation machine.

Pardot review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"A little disappointed "

What do you like best?

The integration with Salesforce was the main reason we switched from using Hubspot. Hubspot wasn't able to deliver enough in terms of reporting. The sync with Salesforce required a lot of time and effort, where we couldn't see the results our team was looking for.

What do you dislike?

The layout and feel. Seems outdated and not as user-friendly as Hubspot. I don't enjoy how there is no capability to create a beautiful CTA button, instead you are forced to create one in HTML. I don't like how I can't see the proper borders around the Landing Pages. The "drag and drop" style doesn't offer the same amount of consistency as the Hupspot Landing Pages tools. Also Pardot support hasn't been as helpful as I'd like to see being a new customer. Hubspot support was far more attentive.

Recommendations to others considering the product

I do believe Pardot is right for some. As we may be struggling with moving our landing pages, e-mails, and other material over, Pardot does have capabilities that Hubspot didn't. Reporting and the integration with Salesforce. However, I highly recommend Hubspot in terms of easy to use, great customer service and support, and modern feel.

What business problems are you solving with the product? What benefits have you realized?

Reporting in salesforce on the ROI of tradeshows, e-mail nurture campaigns, and webinars. Hubspot wasn't able to provide an in-depth cost analysis that our team needed. Pardot has a better reporting functionality as it created by Salesforce.

Pardot review by Tejaswi R.
Tejaswi R.
Validated Reviewer
Verified Current User
Review Source

"Robust features but tough to manage and track key marketing metrics and performance"

What do you like best?

The integration with Salesforce is powerful and near flawless. The lead journey is easily mapped out from a Prospect to a Customer without breaking our heads. We also loved the ease of creating landing pages and forms for any new campaign. The automation rules are really easy to setup and powerful in their use. We used automation rules to set up lead attribution, list building, notifying users etc. Well done feature.

What do you dislike?

The metrics are super hard to measure across marketing activities. List creation takes several minutes every time!!! I can't think of any other marketing software which takes 20 minutes to create a simple list of prospects with a certain rule (like google utm parameter or source landing page). Due to this, any simple tracking of ROI got whole lot more frustrating. The timeline view of a prospect is also very cumbersome to view and make sense of. Also, the navigation is sometimes so confusing. For example, just to get to lists or a specific email, it would take me 10-15 clicks across multiple screens. Redundant.

Recommendations to others considering the product

Setup lead attribution carefully and take complete control of the automation rules.

What business problems are you solving with the product? What benefits have you realized?

It's really easy to publish landing pages and go live. Compared to HubSpot, the speed to go live with a campaign is much faster. We are able to quickly create CTA's, have tracking parameters, create landing pages etc within minutes.

Pardot review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Good B2B Marketing automation platform"

What do you like best?

Simplicity of use with nice user interface.

The engagement studio is just great and make easy for us to create our campaign flow.

What do you dislike?

It's a Salesforce product but we can't make any report on Pardot data in Salesforce until that we bought the B2B Marketing analytic license...

Recommendations to others considering the product

Request a trial version and test it. In our case, we have noticed a real difference between our old solution and Pardot. Also make sure that your CRM can be connected with Pardot to get the most of the automation functionalities. One of the many other benefits with Pardot, it's a Salesforce product. Salesforce listen their customers and make a great effort to improve their products based on their feedbacks. You have a huge and great community around Salesforce products and which are always ready to help you to move forward. I'm not sure that you could find the same kind of community with the other market solutions...

What business problems are you solving with the product? What benefits have you realized?

We can now properly track our prospects and customers journeys and take the relevant actions to nurture them and increase our conversion rate. Our Sales reps can be notificed in real time when their prospects interacts with our Marketing assets. The connector for the CRM (Salesforce in our case) is really efficiency and allow to have a full preview of data in Salesforce, just pity that we can't make reports on those data in Salesforce !

Pardot review by Nick S.
Nick S.
Validated Reviewer
Verified Current User
Review Source

"Automation Drip Campaigns"

What do you like best?

Integration with Salesforce has to be the best part. Team members are able to view instantly how campaigns are performing.

What do you dislike?

There is some configuration involved and a steep learning curve. Custom field creation can be a pain since you are unable to select directly into an object of Salesforce to create a field.

Recommendations to others considering the product

Plan before implementing into your environment. Hire a consultant company to first walk you through the setup process if you are unfamiliar with setting up a process as detailed as this.

What business problems are you solving with the product? What benefits have you realized?

Automating workflows and keeping track of campaigns much more easily than by doing all your marketing campaigns manually.

Pardot review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Not keeping up with competition Lacks many features"

What do you like best?

Not much to like. It really needs a lot of work.

What do you dislike?

The biggest issue is a lack of features and sold a product that was not what was being promised. Pardot cannot handle basic features and was touted as having the best integration with Salesforce yet once we started using it found that not to be true.

Pardot lacks features like Surveys, NPS scoring, SMS messaging, Time based drips, Mobile App or even being able to use the site on a mobile device, native objects like campaigns do not sync everything, and you can forget custom objects. No trial of the software either to see if it's a good fit and that is mostly due to the fact it is very hard to learn and get it working. I really was disappointed by the software and makes me trust Salesforce less because of this.

Recommendations to others considering the product

Don't go with them. Go with a company that offers you a free trial so you can see for yourself what features it has.

What business problems are you solving with the product? What benefits have you realized?

Not really any. We have so many band-aids to get it to work it's not worth it.

Pardot review by David V.
David V.
Validated Reviewer
Review Source

"Lagging feature set and worsening support."

What do you like best?

Pardot does simplify some functions, such as email delivery, to the point that you can allow a broader set of team members to execute tactics. B2B-featured functionality is a plus. Pricing is competitive.

What do you dislike?

When Pardot was acquired in quick succession by ExactTarget and Salesforce, it was already ahead of competitors like HubSpot and SilverPop, and was rapidly enhancing the platform. Customers were told that the acquisition would only improve the product, as it would provide deeper integration with Salesforce.

Instead, from a customer's perspective, the acquisition has halted Pardot's forward momentum for its core product, as dev time seems to be focused on integration and add-on (paid) products instead of functionality requests from customers. Case in point: the top requests from customers have been sitting in product cycle for YEARS: https://success.salesforce.com/ideaSearch?sort=2&filter=Pardot.

So while the Pardot product has been getting lapped by competitors like Marketo and HubSpot, their once-robust personal support has been stripped down and shoehorned into the Salesforce self-service portal. While Pardot chat support (a feature customers pay for) used to be well staffed, it's almost impossible to find chat support available now, instead routing you into the online ticketing support system. Here, responses have slowed from within hours to days or weeks. I've even had to followup on tickets because of complete lack of response.

Today, Pardot is particularly lagging in reporting, automation workflow, form and landing page functionality. Product enhancements are finally starting to flow again, but with the progress competitors have made, it's hard to see how Pardot catches back up.

Recommendations to others considering the product

Don't take Pardot promises at face value and be sure to compare out-of-the-box functionality. Ownership by Salesforce does not mean a better integration or functionality than other marketing automation tools with Salesforce integrations. Make them walk you through process of submitting a support request: it's painful.

What business problems are you solving with the product? What benefits have you realized?

Currently using Pardot for marketing automation, email marketing, landing page and form creation, web visitor tracking, testing, lead nurturing, lead qualification and marketing asset management.

Pardot review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Love Pardot scored leads"

What do you like best?

My company's marketing team uses Pardot to score leads based off email opens, responses, or even if they replied back or clicked on a specific call to action button.

I really like receiving the daily prospect report emails, which lists all the leads I own in Salesforce that have engaged with some type of email. I always make it a priority to reach out to these people that same day.

What do you dislike?

From an account executive perspective, I can't find anything that I dislike about Pardot.

What business problems are you solving with the product? What benefits have you realized?

We'll come back from trade shows with thousands of new leads that are entered in a marketing campaign. Our marketing team then creates call lists based off the highest Pardot scored leads, so we're only calling interested or highly qualified prospects. I also love how I can see when they opened emails or which specific emails they engaged with the most.