Parse.ly takes analytics to the next level. You can create custom reports, setup dashboards in minutes, and have automated email summaries sent to team members based on what they will value most very easily. The average engaged time is also a great feature, something that Google doesn't offer.
What do you dislike?
This is something you need to have the budget for, and that can lead to some pushback. Once you get past that (assuming the funds are there), there is minimal to complain about.
Recommendations to others considering the product
If you are looking to greatly improve your content strategy, this is a must in your toolbox!
What business problems are you solving with the product? What benefits have you realized?
Custom dashboards for our content creators. This has become a beneficial sales tool for us as well, especially for native advertising programs.
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