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PathFactory (formerly LookBookHQ)

PathFactory (formerly LookBookHQ)

4.4
(48)
Optimized for quick response

PathFactory let B2B marketers tell complex stories to busy audiences simply & effectively.

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PathFactory (formerly LookBookHQ) Features

Content Creation

Content Creation Tools

Tools that help in the ideation, writing, and designing of content.

86%
(Based on 20 reviews)

Content Curation

Tools to discover, capture, and share third-party content.

93%
(Based on 23 reviews)

Buyer Personas

Set buyer personas so users can target content to their most valuable audiences.

78%
(Based on 16 reviews)

Optimization

SEO

Optimize content to increase search engine result rankings.

74%
(Based on 11 reviews)

A/B Testing

Ability to test two (or more) versions of content and collect viewer interaction data.

85%
(Based on 7 reviews)

Dashboards & Reporting

Access pre-built and custom dashboards and analytics around content performance.

80%
(Based on 26 reviews)

Audience Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

80%
(Based on 16 reviews)

Logistics

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.

78%
(Based on 18 reviews)

Integrations & APIs

API's typically enable integration of data, logic, objects, etc. with other software applications.

86%
(Based on 23 reviews)

Customizable Templated Workflows

Suggested workflows that can be adopted as is or adapted to fit business needs.

78%
(Based on 12 reviews)

Version Control

Ability to access and restore past versions of content.

57%
(Based on 7 reviews)

Distribution Features

Features to distribute content through a variety of channels including social, websites, blogs, etc.

89%
(Based on 11 reviews)

Collaborative Editorial Calendars / Scheduling Content

Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.

70%
(Based on 6 reviews)

Internal Communication

Tools to communicate with internal and/or external parties involved in the workflow.

78%
(Based on 6 reviews)

Editing and Approval Tools

Tools to facilitate the editing and content approval process.

81%
(Based on 12 reviews)