PathFactory (formerly LookBookHQ)

PathFactory (formerly LookBookHQ)

(37)
4.5 out of 5 stars

PathFactory let B2B marketers tell complex stories to busy audiences simply & effectively.

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PathFactory (formerly LookBookHQ) Reviews

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Showing 37 PathFactory (formerly LookBookHQ) reviews
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PathFactory (formerly LookBookHQ) review by <span>Loren R.</span>
Loren R.
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Verified Current User
Review Source

"Fantastic"

What do you like best?

The platform is the easiest app I've used to date. So intuitive, easy. Some bugs, but they're very responsive to feedback. So easy to add content and create experiences. They've thought of so many things with the settings.

Huge improvement for our users to binge content - and see all the metrics of time spent, number of assets viewed, etc.

Customer Success and Support teams are fantastic. Cory G, our Account Exec, was the best AE I've ever worked with.

What do you dislike?

Wish the UI of the user-facing experiences was a little slicker and more modern. Iframing is pretty basic technology and full-page reload is too bad.

Wish the UI in the platform of your list of Target or Recommend experiences was updated to make it easier to view/sort/search.

What business problems are you solving with the product? What benefits have you realized?

Number one was moving away from the gated landing page (or worse, the ungated thank you page) experience. Second was being able to measure real engagement and learn from that data about what is most relevant content. Third was being able to increase MQL velocity by allowing people to engage more deeply when ready. Only 1 quarter in so don't have full metrics to report yet. But no doubt we will see incredible results.

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PathFactory (formerly LookBookHQ) review by <span>Trevor R.</span>
Trevor R.
Validated Reviewer
Verified Current User
Review Source

"Everything we hoped it would be..."

What do you like best?

The content library is awesome! I love that we only have to input content one time and then that we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department.

What do you dislike?

Some features aren't intuitive, we've struggled to get off the ground with the explore and website functionality. I think these will be really helpful once we figure them out and get them on our site. It would be nice to be able to click on a content piece and expand it to full page rather than only updating it in the small side panel.

What business problems are you solving with the product? What benefits have you realized?

Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as something that might solve out issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.

What Content Marketing solution do you use?

Thanks for letting us know!
PathFactory (formerly LookBookHQ) review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"The best asset delivery tool I've had to date"

What do you like best?

It automates opening up the assets on a page together, regardless of the type, allowing the user to binge on all the content instead of taking extra clicks to find the next relevant piece.

What do you dislike?

We use it in an overlay, which on mobile can make some PDFs hard to read.

Recommendations to others considering the product

you need to determine whether the cost yearly is worth it depending on the volume of assets you need your customers and prospects to consume.

You also need to have a strategy in place for the buying cycle and how your assets fit into that. The pages that the lookbooks spawn from, what assets should go on those pages. What assets should be used in a nurture program after the initial download, etc.

If you don't have this in place, LBHQ will not magically solve anything.

What business problems are you solving with the product? What benefits have you realized?

It eliminated the need to build a thank you page with the asset download for each item. Streamline in LBHQ, it takes 3-4 fields to create each item, and then you can share the same form between the assets in a LB.

PathFactory (formerly LookBookHQ) review by <span>Susan S.</span>
Susan S.
Validated Reviewer
Verified Current User
Review Source

"LookBook has changed the way we deliver content"

What do you like best?

We love the way you can control the content experience you are giving the user, and we especially like the detailed analytics on the back end. It has helped us fine-tune many campaigns -- chuck the stuff no one likes, and beef up the stuff they respond to.

What do you dislike?

Some discrepancies in the way LookBook measures form fills compared to our system. Makes that data point hard to pin down.

What business problems are you solving with the product? What benefits have you realized?

We are making it faster and more efficient to stand up promo page type experiences by simply building clever LookBooks. PPC campaigns can be tailored and launched a lot faster than before.

PathFactory (formerly LookBookHQ) review by <span>David S.</span>
David S.
Validated Reviewer
Verified Current User
Review Source

"LookBook supercharges content marketing"

What do you like best?

If I had to pick a single thing, I'd say simplicity. LookBook makes it easy for marketers to build interactive content experiences that produce and move leads through the funnel.

What do you dislike?

This is a somewhat technical issue, but it would be great if users could transition content experiences down -- from intermediate to basic for example.

Recommendations to others considering the product

LookBook is most useful to teams that have access to plenty of content OR the means to procure content. The platform is very easy to use. In addition to demand gen, the platform is also useful for partner marketing and enablement.

What business problems are you solving with the product? What benefits have you realized?

We were interested in making it easier for prospects to consume content and move through the marketing funnel. LookBook has given us a platform for making marketing content more consumable. It is paying for itself by accelerating the lead nurturing process, so that prospects reach MQL status faster -- more than 2x that of leads generated by stand-alone assets.

PathFactory (formerly LookBookHQ) review by <span>Megan P.</span>
Megan P.
Validated Reviewer
Verified Current User
Review Source

"Netflix for Content"

What do you like best?

Easy-to-use interface, great customer support, integration with Pardot

What do you dislike?

Requires repetition of work, sometimes has render issues in certain browsers, can't render webinar (mp4 files)

Recommendations to others considering the product

They have some great things coming up on their roadmap that will help using the platform be even easier. Luckily we're not in this position, but if your website is controlled outside of Marketing and you want to get landing pages, reg pages, or microsites up fast, you can do it with LookBook. You can also use forms right out of your MAP so data is passed right over.

What business problems are you solving with the product? What benefits have you realized?

When we were rolling out our new topical email drip campaign strategy, we came across LookBookHQ and noticed that it complemented the initiative very well.

We took the content that was already running in our campaigns and created LookBook content experiences with it. We started using the intelligence around the content they consumed in LookBook to move them around the drip program in a more meaningful way. By using LookBook, we also started creating complementary pieces of content. Previously we'd create an eBook and maybe write a blog about it after posting it on our website. Now we're shifting to a model of creating an infographic, video, whitepaper and multiple blog posts to support that anchor asset. LookBook is really showing us the importance and effectiveness of this.

PathFactory (formerly LookBookHQ) review by <span>Rich C.</span>
Rich C.
Validated Reviewer
Verified Current User
Review Source

"LookBook is a fantastic tool for expanding your content reach."

What do you like best?

LookBook is easy to use both for the marketer creating the content experience and for the actual viewer on the other end. The seamless process from concept, to posting, to presentation makes it simple and straightforward to expand content experiences across a multitude of mediums including email and web.

What do you dislike?

The most difficulty we have had with the tool has been around managing content URLs and keeping track of the significant number of LookBooks we have. This will become a non-issue when they roll out their content library for general use - it is currently only available in the Recommend tool.

Recommendations to others considering the product

When you're considering the tool, make sure your demand gen teams buy in. We have had success with the tool because our teams have been willing to use it for a multitude of emails and web programs.

Tracking is another consideration. We didn't enter with a strong plan in this regard, which has made things more difficult for us. When you begin deployment, make sure you have a way to track your assets effectively across different LookBook content experiences. LookBook provides the asset views as website view activity into Marketo (our marketing automtaion software), which we then use the attribute specific assets to specific SFDC campaigns across different LookBooks.

What business problems are you solving with the product? What benefits have you realized?

The core problem we are solving is that it is difficult to capitalize effectively on clicks on our website and in email. LookBook has allowed us to present prospects/customers/partners with content that is related to what they are looking at in a simple, engaging experience. Further, it also allows us to track activity across assets, including view duration.

PathFactory (formerly LookBookHQ) review by <span>Brandi S.</span>
Brandi S.
Validated Reviewer
Verified Current User
Review Source

"Above and Beyond in Customer Experience Delivery"

What do you like best?

I love the analytics in regards to the buyer behavior.

What do you dislike?

Analytics can defnitely use an enhancement when it comes to reporting on content engagement across all lookbooks.

What business problems are you solving with the product? What benefits have you realized?

We struggled to show the value of content consumption with our senior leadership. They wanted to know about email engagement because that is all they knew. LookBookHQ opened a whole new world where we could speak about the customer journey and how people are progressing through the buyer stages. We also finally had a platform that gave us content consumption time. It is one thing to say to a sales leader, "...we know this person viewed a white paper on <X> topic," but it is a whole other thing to break down the entire journey and say the time that person spent with your content.

PathFactory (formerly LookBookHQ) review by User in Real Estate
User in Real Estate
Validated Reviewer
Verified Current User
Review Source

"Easy to use platform with great results."

What do you like best?

I love the fact that you can combine different pieces of content into one experience for users. This allows for a variety of uses from eblasts, social media platforms, and so much more.

What do you dislike?

I wish that there was more customization involved in LB. Possibly more variety in the ways that you can showcase it to customers.

Recommendations to others considering the product

It's a great product that can really help engage your consumers with a variety of content all in one place.

What business problems are you solving with the product? What benefits have you realized?

Trying to get consumers to look at more content thus creating more leads. It really helps engage our consumers in content that they might not have looked at had we sent them just one link with a dead end.

PathFactory (formerly LookBookHQ) review by Administrator in Telecommunications
Administrator in Telecommunications
Validated Reviewer
Review Source

"Loving LBHQ"

What do you like best?

It takes just minutes to add content and create a content experience using LBHQ. We've seen that additional content added to each program has generated a 32% increase in views. Previously that number was 0% as we only tracked the download of a PDF. The company offers service and support that makes our purchase worth every penny. We're very happy we've chosen to give the platform a try.

What do you dislike?

The organization of the content experiences are a bit clunky. We have a lot of experiences in there, sometimes it's hard to find the one we're looking for. Also, the mobile version of a content experience could really use some work. It's not completely mobile friendly, and a lot of our social campaigns drive people to a LBHQ experience, so it's important that it's easy to view on a mobile device.

Recommendations to others considering the product

It's worth every penny!

What business problems are you solving with the product? What benefits have you realized?

We'd like to do a better job with scoring, and find this will be possible using LBHQ. It's also easier to create forms and integrate them into our LBHQ experiences, instead of gating content using Marketo landing pages.

PathFactory (formerly LookBookHQ) review by <span>Alexandre P.</span>
Alexandre P.
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Verified Current User
Review Source

"Do more with the moment. Simply"

What do you like best?

The platform, the team, the problem it solves....honestly I don't know here to start. LookbookHQ and the content experiences it delivers is just the perfect fit for a rocking nurturing campaign.

What do you dislike?

So far I can't say i've been disappointed by LookbookHQ so far.

What business problems are you solving with the product? What benefits have you realized?

When someone decides to engage with you by clicking on your email, this is a big sign he or she is sending back. A "sign" saying , now is the moment. the moment i'm ready to consume your content, give you attention. By using lookbook we optimize this "window" given by the contact, by offering more in the same experience.

PathFactory (formerly LookBookHQ) review by <span>Ann F.</span>
Ann F.
Validated Reviewer
Verified Current User
Review Source

"LookbookHQ makes it easy to create content journeys."

What do you like best?

Ease of use. I like being able to create Lookbooks is less than an hour.

What do you dislike?

I dislike the the use of topics. I have difficulty tagging assets by topic.

Recommendations to others considering the product

LookbookHQ makes it easy for Marketers to create landing pages. If you have to go through a lot of hoops to create landing pages, then you would like this platform.

What business problems are you solving with the product? What benefits have you realized?

Content drips to various stages of the sales funnel.

PathFactory (formerly LookBookHQ) review by <span>Joe K.</span>
Joe K.
Validated Reviewer
Review Source

"A system of record for content marketers"

What do you like best?

A content marketer's dream - Lookbook allows you to get deep data from your content and furthermore, use that data to make intelligent decisions behind the scenes.

What do you dislike?

It is still a young tool - so there are certain things that don't scale well. The roadmap is good, however, and the customer success team goes above and beyond to compensate for any scalability issues.

Recommendations to others considering the product

Start small - there's a lot you can do but set specific goals and milestones, rather than trying to achieve it all at once.

What business problems are you solving with the product? What benefits have you realized?

We can now use our content much more effectively, and leverage better data to identify and nurture leads that have a higher propensity to close. No more assuming that content is being read or absorbed, and no more 1:1 ratio of click-to-content. Lookbook allows us to better engage and track our prospects throughout the funnel.

PathFactory (formerly LookBookHQ) review by <span>Heather S.</span>
Heather S.
Validated Reviewer
Review Source

"Enable binge consumption!"

What do you like best?

Easy to enable teams across marketing to deploy their own lookbooks. Much more engaging experience then a typical website or landing page

Very quick to deploy.

What do you dislike?

They desparately need to enable folders! My team's instance of lookbook is cluttered now and it's too hard to quickly grok which key topic areas we have which lookbooks for, which GEO are using them etc.

Metrics need to be more holistic. Don't just give a myopic view by experience but aggregate the metrics by asset as well...

What business problems are you solving with the product? What benefits have you realized?

Ability to scale customized experienced across a global marketing team.

Modernize our approach from 1 email - 1 CTA to a more robust user focused experience.

PathFactory (formerly LookBookHQ) review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
Review Source

"LookBook—an exciting way to present content."

What do you like best?

I like that LookBook has a couple different options for how you can display the content, plus so many different options for transitions, callouts, forms, etc.

What do you dislike?

I dislike the fact that SEO doesn't really seem to come into play with LookBook. Are search engines really able to crawl any info. from LookBook?

What business problems are you solving with the product? What benefits have you realized?

We are trying to make content flow from one piece to the next, as well as getting readers to dive further into a string of content pieces rather than read one and be done with it.

PathFactory (formerly LookBookHQ) review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Great Tool and Exceptional Customer Service"

What do you like best?

I'm most impressed with the level of engagement with LBHQ and our staff. Our CSM is always reaching out, helping us decipher the best ways to implement the tool on our website and proactively providing us with insights to leverage the tool further.

What do you dislike?

My only dislike is the cost associated with the tool - it's not necessarily a cheap and cheerful.

What business problems are you solving with the product? What benefits have you realized?

We were noticing that there was some stagnation in pushing leads along from the middle of the funnel to making a decision to purchase. By implementing our content journeys via LBHQ we enabled our customers to find out/learn more specifics about products and solutions to expedite time in the buying journey.

PathFactory (formerly LookBookHQ) review by <span>Dan S.</span>
Dan S.
Validated Reviewer
Verified Current User
Review Source

"Lookbook: Enabling Great Content Experiences"

What do you like best?

Lookbook offers the ability to arrange our content in a targeted way so that consumers of our content have a good way to consume everything they want to consume.

What do you dislike?

Currently no way to save content on the platform, have to re-create each content whenever a new content experience is created.

What business problems are you solving with the product? What benefits have you realized?

Lookbook allows us to get more content in front of our prospects at one time, instead of counting on multiple campaigns and multiple touches.

PathFactory (formerly LookBookHQ) review by User in Real Estate
User in Real Estate
Validated Reviewer
Verified Current User
Review Source

"Great experience so far"

What do you like best?

My favorite part about LookBook is that it is easy to use, and it helps create a "story" that's intuitive for your customers to follow.

What do you dislike?

I would like to see more customization features added.

Recommendations to others considering the product

I think it's a great tool to use for more traffic to your website.

What business problems are you solving with the product? What benefits have you realized?

Leading more potential customers to our website creating more traffic, and more opportunities.

PathFactory (formerly LookBookHQ) review by <span>Mabel Z.</span>
Mabel Z.
Validated Reviewer
Review Source

"LookBook Review"

What do you like best?

The account team has done a great job helping us implement LookBook and build out the Marketo smart campaigns.

What do you dislike?

The data from LookBook doesn't sync in real time making it hard to build trigger smart campaigns based on views.

What business problems are you solving with the product? What benefits have you realized?

We're trying to increase engagement with content. We're able to see how content performs relative to other content because we're able to create LookBooks with a number of content pieces together.

PathFactory (formerly LookBookHQ) review by User in Computer Networking
User in Computer Networking
Validated Reviewer
Verified Current User
Review Source

"Binge on!"

What do you like best?

Easy to create content, awesome reporting, really responsive customer success team.

What do you dislike?

Some of our content was blocked (portals, blogs) which prevented us from fully using the application.

Recommendations to others considering the product

If you have lots of content and want to increase usage of it, definitely give LookBook a try. You'll be able to see quickly how valuable each piece of content is and how customers consume it.

What business problems are you solving with the product? What benefits have you realized?

Looking to increase/accelerate content consumption.

PathFactory (formerly LookBookHQ) review by <span>Masha F.</span>
Masha F.
Validated Reviewer
Verified Current User
Review Source

"Renovated content experience with LookBookHQ"

What do you like best?

Real time nurturing: feeding relevant content to people while they are viewing something they are interested in.

What do you dislike?

Marketo integration could be simpler, but it's pretty good as is.

Recommendations to others considering the product

I don't know how we did without it.

What business problems are you solving with the product? What benefits have you realized?

Real time lead nurturing, persona content journeys, helps with lead scoring and prioritizing.

PathFactory (formerly LookBookHQ) review by <span>Anita Helene M.</span>
Anita Helene M.
Validated Reviewer
Review Source

"Pretty cool tool :)"

What do you like best?

The customer experience is great! Easy to browse the promotions.

What do you dislike?

User experience could be better. It's a lot back and forth to build an email/content.

What business problems are you solving with the product? What benefits have you realized?

Solving Customer experience of our communication. Benefits are the articles - shows in a good way!

PathFactory (formerly LookBookHQ) review by User in Marketing and Advertising
User in Marketing and Advertising
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Verified Current User
Review Source

"Update would make easier to use"

What do you like best?

The filter and search tools at the top of the screen are useful.

What do you dislike?

Screen view when first log in and the navigation tools could be improved.

What business problems are you solving with the product? What benefits have you realized?

Detailed reporting for specific campaigns.

PathFactory (formerly LookBookHQ) review by <span>Michael R.</span>
Michael R.
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Verified Current User
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"Great tool. Expanding metrics and functionality. Very helpful team interested in customer success"

What do you like best?

Patnership style of customer relationship.

What do you dislike?

Historic records limited to 90 days. It would help to have the ability to compare earlier material performance with current/new deployments.

What business problems are you solving with the product? What benefits have you realized?

tracking content across multiple platforms

Offering media and 3rd party content along with standard business collateral

PathFactory (formerly LookBookHQ) review by User
User
Validated Reviewer
Verified Current User
Review Source

"Great content marketing tool"

What do you like best?

Intuitive tool. Great and fast content management for all marketers on the go. Great product support.

What do you dislike?

I would love to have more control on appearance settings.

What business problems are you solving with the product? What benefits have you realized?

Analyzing web experiences based on web interactions.

PathFactory (formerly LookBookHQ) review by <span>Alexander N.</span>
Alexander N.
Validated Reviewer
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"Great content tool"

What do you like best?

Accelerate nurturing campaigns by allowing users to binge watch your content

What do you dislike?

I would like to have the ability to have multiple forms

What business problems are you solving with the product? What benefits have you realized?

Allows to provide multiple sources of information at a once

PathFactory (formerly LookBookHQ) review by <span>Greta G.</span>
Greta G.
Validated Reviewer
Review Source

"Review of Lookbook"

What do you like best?

It is easy to navigate on the renewed platform and it is very user friendly.

What do you dislike?

Form integration / form popup settings should be easier.

What business problems are you solving with the product? What benefits have you realized?

Easier reporting of individual asset engagement

PathFactory (formerly LookBookHQ) review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"LookBook HQ Helps You Tell Your Story"

What do you like best?

The multi dimensional experience of the photos and layers of information and how they weave together to show a very polished professional and multifaceted story of what your presenting. Whether a blog, a company snapshot, a newsletter or a marketing proposal, LookBook HQ makes makes it look amazing.

What do you dislike?

It was sometimes tricky to figure out how to interface with websites.

Recommendations to others considering the product

Very attractive finished projects.

What business problems are you solving with the product? What benefits have you realized?

Using it for Blogs, newsletters and marketing proposals.

PathFactory (formerly LookBookHQ) review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Content Marketing Platform"

What do you like best?

Automate the sequence of delivery and turn into buyer

What do you dislike?

I think it should with Salesforce for better reporting and dashboard.

What business problems are you solving with the product? What benefits have you realized?

Great place for content management and tracks consumer.

PathFactory (formerly LookBookHQ) review by User in Real Estate
User in Real Estate
Validated Reviewer
Review Source

"Quality of lookbook"

What do you like best?

immediately makes your webpage more engaging

What do you dislike?

Wish there was a way to make it somewhat more animating

Recommendations to others considering the product

Feature seems pretty easy to use yourself. I would say if you are able to go off on your own and not through corporate you will be able to go far and learn how to create your own lookbook pages.

What business problems are you solving with the product? What benefits have you realized?

Longer time on the actual webpages.

PathFactory (formerly LookBookHQ) review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Awesome Tool"

What do you like best?

LookBookHQ allows us to easily create content experiences to allow our prospects to engage with the content that's relevant to them.

What do you dislike?

I don't have any complaints. If I ever have an issue the LookBookHQ team is super responsive and always willing to help out.

What business problems are you solving with the product? What benefits have you realized?

It's really allowed us to dive into the customer journey and get insights into what assets are working and what isn't.

PathFactory (formerly LookBookHQ) review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
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"LookbookHQ is a platform to accelerate lead flow"

What do you like best?

ability to accelerate leads and push them over MQL threshold

What do you dislike?

the analytics could hve been made better

What business problems are you solving with the product? What benefits have you realized?

help lead scoring

PathFactory (formerly LookBookHQ) review by User in Computer Networking
User in Computer Networking
Validated Reviewer
Review Source

"Great Customer Service"

What do you like best?

The personalized customer service I receive from my LookBook HQ reps.

What do you dislike?

Some functionality with the LookBook HQ app could be improved.

What business problems are you solving with the product? What benefits have you realized?

Trying to increase engagement with demand generation content. It's nice to have the viewers be pushed along in the buyer's journey by LB's suggested content.

PathFactory (formerly LookBookHQ) review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great tool to track interactions and track prospects"

What do you like best?

I like the way how it tracks potential and most performing prospects. It helped us to focus on what matters most.

What do you dislike?

Not very transparent price policy - missing prices

What business problems are you solving with the product? What benefits have you realized?

Helped us to understand how the engaging process looks like in a real life and how to turn prospects into clients.

PathFactory (formerly LookBookHQ) review by Executive Sponsor in Computer Software
Executive Sponsor in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great resource for my campaigns "

What do you like best?

Allows us to package together multiple pieces of related, valuable content in a single 'asset'

What do you dislike?

So far, I haven;t had any issues to report

What business problems are you solving with the product? What benefits have you realized?

streamlining our marketing operations - and improving our lead scoring / customer profiling capabilities

PathFactory (formerly LookBookHQ) review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"Great tool to engage leads with your content. "

What do you like best?

The ability to serve up content to leads and keep them engaged.

What do you dislike?

There is nothing that I dislike with LookBook.

What business problems are you solving with the product? What benefits have you realized?

This had helped nurture leads on different buying journeys easily.

PathFactory (formerly LookBookHQ) review by User in Telecommunications
User in Telecommunications
Validated Reviewer
Review Source

"Great tool"

What do you like best?

Easy access and clear structure, user friendly buttons and hyperlinks

What do you dislike?

The new layout and its content library needs improvement

What business problems are you solving with the product? What benefits have you realized?

Marketing content sharing

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