Pathmatics

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3.9 out of 5 stars

Video, display, mobile, tablet & native ad intelligence for the world's top advertisers, agencies, publishers and ad tech providers.

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What is Pathmatics?

Pathmatics drives competitive advantage in digital advertising with real-time, actionable intelligence for brands, agencies, publishers and ad tech providers.

Pathmatics Software-as-a-Service (SaaS) platform compiles data on all the intermediaries involved in each ad impression for desktop, mobile, video and native display ads. This unique detail not only improves the accuracy of impression and spend metrics but also gives Pathmatics’ users the ability to analyze, visualize and share information by site, advertiser, ad network or service. They use this intelligence for strategy, planning, buying, selling, and optimizing ad operations to lower costs or increase revenue.

Pathmatics’ users access the most accurate ad spend and impression estimates available and a vast creatives library to analyze strategies, monitor competitors, and optimize ad buying, selling, and operations. Patent-pending PathSource™ technology collects and analyzes digital advertising activity, detailing the exact route by which each ad is sold, enabling the most accurate spend and impression estimates.

Pathmatics Details Provided by: Jordan K.

Pathmatics Details Provided by: Jordan Kramer

Marketing Manager at Pathmatics
Website
www.pathmatics.com
Languages Supported
English

Pathmatics Screenshots

About Pathmatics

Vendor
Pathmatics, Inc.
Company Website
Year Founded
2011
HQ Location
Santa Monica, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
53
Twitter
@Pathmatics
Twitter Followers
3578
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