What do you like best?
Despite being a bit controversial (social media posts as a currency?), this service gets the job done as it definitely increases the number of social engagements with the content we offer on our website, such as reports, ebooks and infographics.
What do you dislike?
The product is an MVP and additional features are still in development. This can be seen especially in some areas of the product that could use a UX improvements.
The implementation on the website could have been easier, especially without the need for web developer.
I don't like the fact that the payment has to be made in Euro and not in USD.
Recommendations to others considering the product
Try to use tweets as currency for allowing access to your premium content on the website.
What business problems are you solving with the product? What benefits have you realized?
We've significantly increased the number of social engagements with our content using Pay with a Tweet. This tool helped us promote some resources that we would normally offer for free.