Pega is helping enterprises become future empowered by revolutionizing their customer engagement with end-to-end automation and real-time AI on the only unified CRM platform. With Pega, the world’s leading brands sense customer moments of need in real-time, act using prescriptive, analytic-driven insights and adapt based on the results of every interaction to optimize future performance.
Pega's capability to configure marketing campaign, use decision logic to drive campaigns, omni channel marketing usage, ability to implement always on marketing concept makes it the industry leader when it comes to customer engagement. It is always updating itself with the latest market trends and enabling users to implement the same at their applications.
What do you dislike?
Less support from Pegasystems on marketing and decisioning issues and problems. Materials and how to's are not easily available to design or troubleshoot.
What business problems are you solving with the product? What benefits have you realized?
Real time marketing, Offering products to customers, Product campaign launch etc are the business problems we handle using Pega. Benefits are ease of design and maintenance, ablity to involve business in designing decision logic and strategies.
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