PeopleKeep is a new way to offer benefits called personalized benefits. Until now, most small businesses have been unable to offer traditional group benefits because they’re too expensive, too complicated, and too one-size-fits-all. Most people believe benefits are the services a company offers, such as a health insurance plan or 401(k). With personalized benefits, it’s the opposite. Companies give employees tax-free money to spend on the consumer services they find most valuable. It’s as simple as wages. The company sets a monthly benefit allowance, and employees buy what fits their personal needs. This saves companies and employees an average of 35 percent in taxes compared with wages while avoiding the pains of offering traditional group benefits.