Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
(Based on 19 reviews)
Alerts administrator whenever a pre-set event occurs.
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 24 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
(Based on 6 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 18 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 26 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 25 reviews)