Percolate

(52)
3.5 out of 5 stars

Percolate provides a powerful, intuitive software platform to manage all your marketing in one place.

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Percolate review by <span>Lauren K.</span>
Lauren K.
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Complicated, but useful social media management tool.

What do you like best?

This tool integrated stock photo subscriptions right into the asset management system, so that is really convenient to have it all in one place. It's also great that you can have clients review and approved content in the system itself and quickly make changes. Also I like all of the platforms the tool supports, especially Pinterest.

What do you dislike?

You get an email every time you receive are tagged in a comment, but unless you click the link from that email, there is no inbox or easy way to find all comments in the tool itself. It can be really annoying and also I worry that comments could be missed.

Recommendations to others considering the product

You'll still need another tool for posting Instagram, keep this in mind. If you are a total newbie to social tools, this may be a harder learning curve than some others in terms of ease-of-use.

What business problems are you solving with the product? What benefits have you realized?

Percolate is great because you can create multiple levels of approval. For our healthcare client, we can integrate approvals by medical staff right into the workflow, which helps us stay accurate. That's a major benefit we have seen.

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Percolate review by <span>Jenni D.</span>
Jenni D.
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Robust all-in-one tool

What do you like best?

Percolate is a very robust social management tool that I really enjoyed. The Asset Management library was particularly useful as we could store all our content in one place, organized by client and then into different category folders, until we were ready to use the assets. It also has a seamless and easy-to-use content approval workflow which made it very easy to send and receive approvals with our clients.

What do you dislike?

The price is very expensive. Ultimately, my small agency ended up switching to a different tool due to the price. However, if you can afford it and you have at least several different client accounts needing to be managed, it's a great platform!

Recommendations to others considering the product

Percolate is enterprise-level software. It's not really suited for small agencies or those who only manage a couple client accounts. However, if you're a large agency and/or manage at least several accounts/channels, it's definitely worth looking into.

What business problems are you solving with the product? What benefits have you realized?

Our client approval workflow improved significantly once we onboarded Percolate. No more need to send pdf's back and forth through email. Percolate also has solid analytics capabilities built in, making it easy to provide reporting to our clients on a regular basis.

What Content Marketing solution do you use?

Thanks for letting us know!
Percolate review by <span>Ashlee T.</span>
Ashlee T.
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Great Platform for Social Media Scheduling with Approval Workflows.

What do you like best?

Percolate makes it easy to sync up all of your social platforms and easily post to each one. The scheduling capability is great for planning out multiple weeks of social posts at a time. The approval workflow set up was a key factor for my organization. We have to have legal approval before posting most content so allowing each post to be marked with our legal workflow and it requiring approval from the appropriate party before publishing was a huge win for my team. The planner view is also helpful in looking at a date range and easily seeing everything we have queued to publish.

What do you dislike?

Once a post is sent for approval in a certain workflow, the workflow cannot be changed/ edited. Sometimes we need to make changes and then resubmit the post for approval, but we have to then start over and recreate the post because the workflow cannot be changed. Another concern is that if we miss a post for publishing (the approvers don't approve it in time), the post goes back into the draft function which makes us have to funnel to the correct tab in the platform to find and edit it.

Recommendations to others considering the product

Percolate is a great tool for social media planning, scheduling, reviewing and monitoring. It's an easy set up process and they have very responsive customer support.

What business problems are you solving with the product? What benefits have you realized?

We are able to easily and conveniently schedule our social posts and funnel them through the correct approval workflows. This saves us time and offers great efficiency for our team. We are able to monitor the conversation around our company and products and make right any issues customers are having. It's great to see their comments/ feedback in real-time.

Percolate review by <span>Jennifer P.</span>
Jennifer P.
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Bought it for social publishing, but got so much more

What do you like best?

We purchased with the intent of replacing Social Studio for about the same cost. In addition to best in class social publishing, we got something we have needed for a long time- a centralized cross channel marketing planner.

What do you dislike?

Percolate works best when your entire enterprise is on it. We still publish print catalogs, so it wasn't appropriate (lacking workflow needed to print production) for our print group to use it. We create marketing plans in the system, but there isn't a neat way to export or allow non-license holders to view in Percolate.

Recommendations to others considering the product

Percolate does several things including asset management, campaign planning, and social media publishing. It can replaces several systems at once, resulting in a cost savings.

It requires very little runway to start achieving successes. It is intuitive and the training they provide is excellent. Also, their support is excellent.

What business problems are you solving with the product? What benefits have you realized?

We didn't realize how much we needed a tool to create marketing plans. The templates a user creates within the campaign planning tool are outstanding.

Percolate review by User in Internet
User in Internet
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great robust tool for a team willing to put in the effort

What do you like best?

For a marketing team, this has the most robust functionality of all the project management tools we've tried. Love the ability to filter for campaigns by tags, it allows us to maintain a marketing calendar that can be filtered by segment & region. We keep all our marketing request briefs in Percolate.

What do you dislike?

No gantt chart capability! We are on beta to try out a new "hierarchy" function, which allows you to see project span and which ones overlap, but it is no where near as robust as Wrike or even some very low level gantt chart tools (like Tom's Planner). With our extremely integrated marketing teams, it is mission critical for me to see which projects overlap / have dependency, so gantt charts are critical. This is the one feature I need to use a 3rd party tool for.

Recommendations to others considering the product

Of all the project management tools we've evaluated, this is by far the most robust tool for a content marketing team. However, it lacks some functionality for other marketing teams (i.e. gantt chart).

Either way, know that you will need to invest a significant effort/time in the beginning to set up your Percolate infrastructure, in our case we have a full-time Percolate admin. But once you've trained the whole team and customized the instance, it's a great tool, and they're very willing to leverage customer feedback in their product roadmap.

What business problems are you solving with the product? What benefits have you realized?

We have multiple marketing functions spread across 3 regions, we've had very little visibility into what other teams are working on and how each of our campaigns may aid or impede their initiatives. Percolate has been helpful in getting us all onto 1 platform (instead of 20 google docs).

Though, it would be even better if we can have more view-only accounts, to allow non-marketing business partners (i.e. sales) to see our roadmap as well.

Percolate review by Administrator in Construction
Administrator in Construction
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Oversold and under-delivered on platform capabilities

What do you like best?

Their hands-on training/guidance was excellent and their social media distribution worked smoothly. We were also impressed with the account reps we had. They were honest and focus on providing good customer service. Seemed to try to solve the problems we had - if only the product could deliver at the same level.

What do you dislike?

The only strength is the social media distribution, which seems to fit more of an enterprise organization, and also still had its shortfalls. It would not integrate very well with LinkedIn, our largest social platform, or with Instagram. The DAM folders could not be sorted in alpha order - only random. The DAM lost our assets a couple of times and they didn't know why, nor could they promise our assets could be restored if it happened again, so we stopped using it for a DAM. They sold out of the box integrations that were not existing and ultimately came back and told us they couldn't do. They sold that they would offer campaign strategy advice, which our rep said they don't really do. The project management /workflows was weak. The intelligence and analytics didn't add any value. We cycled through multiple reps who left the company - good people too.

Recommendations to others considering the product

This is not a content marketing platform. Only a social media distribution platform.

What business problems are you solving with the product? What benefits have you realized?

We needed a content marketing platform and were sold that it would be an end-to-end solution. We ended up using it only for social media. From an administrator perspective, their social media platform was harder to work with than others but as a contributor, it was very easy and intuitive.

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Kate from G2 Crowd

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