What do you like best?
For a marketing team, this has the most robust functionality of all the project management tools we've tried. Love the ability to filter for campaigns by tags, it allows us to maintain a marketing calendar that can be filtered by segment & region. We keep all our marketing request briefs in Percolate.
What do you dislike?
No gantt chart capability! We are on beta to try out a new "hierarchy" function, which allows you to see project span and which ones overlap, but it is no where near as robust as Wrike or even some very low level gantt chart tools (like Tom's Planner). With our extremely integrated marketing teams, it is mission critical for me to see which projects overlap / have dependency, so gantt charts are critical. This is the one feature I need to use a 3rd party tool for.
Recommendations to others considering the product
Of all the project management tools we've evaluated, this is by far the most robust tool for a content marketing team. However, it lacks some functionality for other marketing teams (i.e. gantt chart).
Either way, know that you will need to invest a significant effort/time in the beginning to set up your Percolate infrastructure, in our case we have a full-time Percolate admin. But once you've trained the whole team and customized the instance, it's a great tool, and they're very willing to leverage customer feedback in their product roadmap.
What business problems are you solving with the product? What benefits have you realized?
We have multiple marketing functions spread across 3 regions, we've had very little visibility into what other teams are working on and how each of our campaigns may aid or impede their initiatives. Percolate has been helpful in getting us all onto 1 platform (instead of 20 google docs).
Though, it would be even better if we can have more view-only accounts, to allow non-marketing business partners (i.e. sales) to see our roadmap as well.