Percolate

(49)
3.5 out of 5 stars

Percolate provides a powerful, intuitive software platform to manage all your marketing in one place.

Work for Percolate?
Flockrush  content marketing  2x

Learning about Percolate?

We can help you find the solution that fits you best.

Percolate Reviews

Request More Information
Write a Review
This review is awaiting moderation by the G2 Crowd team
Percolate review by User in Consumer Goods
User in Consumer Goods
Review Source
Validated Review
Verified Current User
What do you like best?

Percolate has an easy to learn interface while still offering a robust set of tools for users. They can manage every aspect of marketing from coming up with a marketing project plan through execution.

The central calendar that houses all the different projects going on is helpful to see what your team is doing.

Their digital asset management system is key for our use. We are able to easy sort and find assets for new projects.

What do you dislike?

Sometimes things change without warning leading us to figure out how to use new tools or adjust.

Some better tools for non-digital marketing management would be nice.

Their tracking of user changes could definitely be improved. It would be nice to see who created different assets and briefs.

Recommendations to others considering the product

This is a very robust tool. It is great to have everything you need in one place. Might not be the best option for a small company. I could see agencies really loving this product.

What business problems are you solving with the product? What benefits have you realized?

We wanted a system that would streamline our digital marketing and communications. This has definitely done this and more. We are also able to connect with third party apps to purchase additional services.

0 of 0 found this helpful.
Helpful?
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
  • For Category
Ratings
Company Size
User Role
User Industry
For Category
Showing 49 Percolate reviews
LinkedIn Connections
Percolate review by <span>Ashlee T.</span>
Ashlee T.
Validated Review
Verified Current User
Review Source
Validated Review
Verified Current User
What do you like best?

Percolate makes it easy to sync up all of your social platforms and easily post to each one. The scheduling capability is great for planning out multiple weeks of social posts at a time. The approval workflow set up was a key factor for my organization. We have to have legal approval before posting most content so allowing each post to be marked with our legal workflow and it requiring approval from the appropriate party before publishing was a huge win for my team. The planner view is also helpful in looking at a date range and easily seeing everything we have queued to publish.

What do you dislike?

Once a post is sent for approval in a certain workflow, the workflow cannot be changed/ edited. Sometimes we need to make changes and then resubmit the post for approval, but we have to then start over and recreate the post because the workflow cannot be changed. Another concern is that if we miss a post for publishing (the approvers don't approve it in time), the post goes back into the draft function which makes us have to funnel to the correct tab in the platform to find and edit it.

Recommendations to others considering the product

Percolate is a great tool for social media planning, scheduling, reviewing and monitoring. It's an easy set up process and they have very responsive customer support.

What business problems are you solving with the product? What benefits have you realized?

We are able to easily and conveniently schedule our social posts and funnel them through the correct approval workflows. This saves us time and offers great efficiency for our team. We are able to monitor the conversation around our company and products and make right any issues customers are having. It's great to see their comments/ feedback in real-time.

0 of 0 found this helpful.
Helpful?
Sign in to G2 Crowd to see what your connections have to say about Percolate
Headshots
Percolate review by <span>Jennifer P.</span>
Jennifer P.
Validated Review
Review Source
Validated Review
What do you like best?

We purchased with the intent of replacing Social Studio for about the same cost. In addition to best in class social publishing, we got something we have needed for a long time- a centralized cross channel marketing planner.

What do you dislike?

Percolate works best when your entire enterprise is on it. We still publish print catalogs, so it wasn't appropriate (lacking workflow needed to print production) for our print group to use it. We create marketing plans in the system, but there isn't a neat way to export or allow non-license holders to view in Percolate.

Recommendations to others considering the product

Percolate does several things including asset management, campaign planning, and social media publishing. It can replaces several systems at once, resulting in a cost savings.

It requires very little runway to start achieving successes. It is intuitive and the training they provide is excellent. Also, their support is excellent.

What business problems are you solving with the product? What benefits have you realized?

We didn't realize how much we needed a tool to create marketing plans. The templates a user creates within the campaign planning tool are outstanding.

0 of 0 found this helpful.
Helpful?

What Content Marketing solution do you use?

Thanks for letting us know!
Percolate review by User in Internet
User in Internet
Review Source
Validated Review
Verified Current User
What do you like best?

For a marketing team, this has the most robust functionality of all the project management tools we've tried. Love the ability to filter for campaigns by tags, it allows us to maintain a marketing calendar that can be filtered by segment & region. We keep all our marketing request briefs in Percolate.

What do you dislike?

No gantt chart capability! We are on beta to try out a new "hierarchy" function, which allows you to see project span and which ones overlap, but it is no where near as robust as Wrike or even some very low level gantt chart tools (like Tom's Planner). With our extremely integrated marketing teams, it is mission critical for me to see which projects overlap / have dependency, so gantt charts are critical. This is the one feature I need to use a 3rd party tool for.

Recommendations to others considering the product

Of all the project management tools we've evaluated, this is by far the most robust tool for a content marketing team. However, it lacks some functionality for other marketing teams (i.e. gantt chart).

Either way, know that you will need to invest a significant effort/time in the beginning to set up your Percolate infrastructure, in our case we have a full-time Percolate admin. But once you've trained the whole team and customized the instance, it's a great tool, and they're very willing to leverage customer feedback in their product roadmap.

What business problems are you solving with the product? What benefits have you realized?

We have multiple marketing functions spread across 3 regions, we've had very little visibility into what other teams are working on and how each of our campaigns may aid or impede their initiatives. Percolate has been helpful in getting us all onto 1 platform (instead of 20 google docs).

Though, it would be even better if we can have more view-only accounts, to allow non-marketing business partners (i.e. sales) to see our roadmap as well.

0 of 0 found this helpful.
Helpful?
Percolate review by Administrator in Construction
Administrator in Construction
Review Source
Validated Review
What do you like best?

Their hands-on training/guidance was excellent and their social media distribution worked smoothly. We were also impressed with the account reps we had. They were honest and focus on providing good customer service. Seemed to try to solve the problems we had - if only the product could deliver at the same level.

What do you dislike?

The only strength is the social media distribution, which seems to fit more of an enterprise organization, and also still had its shortfalls. It would not integrate very well with LinkedIn, our largest social platform, or with Instagram. The DAM folders could not be sorted in alpha order - only random. The DAM lost our assets a couple of times and they didn't know why, nor could they promise our assets could be restored if it happened again, so we stopped using it for a DAM. They sold out of the box integrations that were not existing and ultimately came back and told us they couldn't do. They sold that they would offer campaign strategy advice, which our rep said they don't really do. The project management /workflows was weak. The intelligence and analytics didn't add any value. We cycled through multiple reps who left the company - good people too.

Recommendations to others considering the product

This is not a content marketing platform. Only a social media distribution platform.

What business problems are you solving with the product? What benefits have you realized?

We needed a content marketing platform and were sold that it would be an end-to-end solution. We ended up using it only for social media. From an administrator perspective, their social media platform was harder to work with than others but as a contributor, it was very easy and intuitive.

0 of 0 found this helpful.
Helpful?
Percolate review by Administrator in Sports
Administrator in Sports
Review Source
Validated Review
Verified Current User
What do you like best?

I like the ability to make our own templates for briefs and different marketing channels.

What do you dislike?

I don't like that we cannot update the templates in real time. There are also pretty basic font/type style options missing that seem to be a very standard part of most tools.

Recommendations to others considering the product

It is a great tool for campaign management but if your wish is to use it for that, it requires a lot of customization. Percolate is working to make it easier to update/change things in real time but unfortunately, it is still a ways away from doing so

What business problems are you solving with the product? What benefits have you realized?

Campaign management and transparency among not only marketing channel owners but the entire company. There are less emails to comb through and it is easy to look back at campaigns for reporting.

0 of 0 found this helpful.
Helpful?
Percolate review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Review Source

Ambitious, but buggy

Reviewed On
Validated Review
Verified Current User
What do you like best?

Having all your workflows in one place is ideal, and allows for a seamless approval process from drafting to submission to approvals. It's great to visually see your content calendar laid out ahead of time, and the media asset manager is a great way to share visual assets across markets.

What do you dislike?

They're consistently rolling out updates, which is helpful, but the software will often glitch, turning a process that should take 30 seconds into a 5 minute ordeal. Their paid media integration is not easy, and is not a good fit for teams that both generate social content and add a media spend behind it; it's easier to work directly through the ad platforms for Facebook, Instagram and Twitter

What business problems are you solving with the product? What benefits have you realized?

It was implemented to try to help with a global brand strategy across multiple markets; a lack of proficiency in the software in certain teams makes that functionality irrelevant.

0 of 0 found this helpful.
Helpful?
Kate avatar
Kate from G2 Crowd

Learning about Percolate?

I can help.
* We monitor all Percolate reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.