Perfect Audience

3.8
(16)

Perfect Audience helps businesses of all sizes bring back lost customers and get more sales through retargeting.

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Showing 16 Perfect Audience reviews
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Perfect Audience review by Jeff C.
Jeff C.
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Verified Current User
Review Source

"Perfect Audience Offers Agency Clients No Support"

What do you like best?

The dashboard interface is easy to use. Segmenting audiences, generating pixel codes on the fly.

What do you dislike?

Non-existent customer support. One client's website was not approved and customer support would not answer inquires as to why (or respond when a re-audit was requested). Another client's ads were not approved; again, no explanation as to why, no response to repeated email inquiries or support requests.

Another client had a problem between the data Perfect Audience was reporting, i.e., the number of visitors to a unique URL, and a substantial discrepancy between AdWords. Customer support initially responded defending their count, until the client provided server logs and Adwords data to demonstrate the reported traffic was 300% more than the entire site's monthly traffic. Then customer support stopped responding.

Recommendations to others considering the product

Setup retargeting for your business or client on multiple platforms simultaneously. Compare data between vendors and your own internal analytics. Ask customer service for support before making a substantial commitment.

What business problems are you solving with the product? What benefits have you realized?

Perfect Audience did not assist us with solving any problems on behalf of our clients. We moved them all to competitive platforms.

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Perfect Audience review by Administrator
Administrator
Validated Reviewer
Review Source

"Powerful retargeting platform - needs improvement"

What do you like best?

It gives you the ability to retarget audiences simply with relevant content to help convert. By planning your campaigns and setting up the audiences in advance you can target people who hit specific product pages on your website. We use it to give people a little nudge from time to time to remind them we are still here.

What do you dislike?

The application feels a little dated from a visual perspective. I'm sure there have been user interface improvements but I can't recall any for the 3 years we've been using PA.

I don't like that you have a to create audiences before it starts building them - for example, if I create a page called 'Features', I need to create an audience in PA that tracks visitors that go to the features page. What that means is you can very easily miss retargeting people because the audience didn't create itself and it doesn't catch visitors retrospectively. This needs to change and does not make sense when the tracking pixel is on every single page.

Recommendations to others considering the product

There is no public roadmap, so I can't answer this. I believe others are being more innovative in a shrinking space.

What business problems are you solving with the product? What benefits have you realized?

The ability to stay in people's minds if they did not purchase or sign up to our product immediately.

What Display Advertising solution do you use?

Thanks for letting us know!
Perfect Audience review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Good for simple retargeting, but limited compared to working directly on platforms"

What do you like best?

Makes setting up and running retargeting campaigns very simple, so it is easy for somebody not too familiar with the advertising space.

What do you dislike?

The options are very limited compared to working directly on an advertising platform. For this reason, if you are familiar with advertising, I would absolutely run campaigns directly rather than through Perfect Audience.

Recommendations to others considering the product

Use this if you want to stand up retargeting easily and quickly and have little knowledge of the space; otherwise, set campaigns up directly in your respective platforms for better targeting and customization.

What business problems are you solving with the product? What benefits have you realized?

We ran retargeting campaigns for site visitors.

Perfect Audience review by Ashlee T.
Ashlee T.
Validated Reviewer
Verified Current User
Review Source

"Easy tool with effective results. "

What do you like best?

The Perfect Audience interface is easy to use in many areas from creating ads, setting up campaigns and viewing your results. I love the Regex option for creating retargeting lists from our sites with different domains. The dashboard is clean and easy to view results and campaigns are easy to edit if tweaks need to be made throughout. Retargeting is such a powerful tool for moving customers through the sales funnel and Perfect Audience makes it easy.

What do you dislike?

The view through conversion metric is very hard to justify. How do I really know that just because someone loaded one of my ads several weeks ago and then decided to make a purchase that it came as a result of that particular ad. They could have interacted with numerous ads (direct or retargeting) or pieces of content in that time span. This metric seems muddy and also makes counting conversions in a certain time period difficult. However, tracking my Perfect Audience ads with Google Analytic URL tagging makes this easier

Recommendations to others considering the product

Perfect Audience is a great tool and I would recommend using it for Retargeting purposes.

What business problems are you solving with the product? What benefits have you realized?

Retargeting offers lowers CPA numbers than other methods of direct paid advertising for us (Twitter Ads, Facebook Ads, etc.). We are able to nurture people through our sales funnel using retargeting ads and ultimately see increased conversions which means higher sales numbers.

Perfect Audience review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"retargeting software done well"

What do you like best?

ability to see every campaign you have running and the specific metrics that coincide with it

What do you dislike?

can be a little bit pricey if you have multiple campaigns running. Not the cheapest of retargeting platforms.

Recommendations to others considering the product

great support system with the employees of PA. always willing to help you make the most of their platform.

What business problems are you solving with the product? What benefits have you realized?

re-engaging with people who have interacted with our emails, posts, website, etc.

Perfect Audience review by Sorin A.
Sorin A.
Validated Reviewer
Verified Current User
Review Source

"Remarketing at its finest"

What do you like best?

Remarketing is hard to understand at first. Perfect Audience nails it with simplicity and great support.

Everything is explained, questions are answered, nothing ever seems broken or out of place.

What do you dislike?

Sometimes the interface isn't really helping understand where I should go for something like invoices.

Also, since we're an agency, all the invoices are made in our name, even though the clients themselves pay for it.

Recommendations to others considering the product

Ask questions for support. I always found the answer when I asked the team and got great recommendations.

What business problems are you solving with the product? What benefits have you realized?

We're bringing users back to our website. Furthermore, we're informing users of some benefits they might've missed on our website.

Perfect Audience review by Michael G.
Michael G.
Validated Reviewer
Verified Current User
Review Source

"Great retargeting tool for eCommerce websites"

What do you like best?

We run a number of eCommerce websites and Perfect Audience is a very powerful yet easy to use tool to drive more buyers to our websites. It is very effective to retarget people who visited your website but did not buy. The 'reminder' regenerates a lot of potentially lost sales.

What do you dislike?

The weekly debit system. I would prefer it monthly like others.

Recommendations to others considering the product

This is a very powerful yet easy to sue tool. I would recommend this for any eCommerce business.

What business problems are you solving with the product? What benefits have you realized?

We are trying to attract people who visited our websites but did not buy.

Perfect Audience review by Rob B.
Rob B.
Validated Reviewer
Review Source

"Good product for web retargetting"

What do you like best?

- Easy to use

- Manage web, mobile and Facebook ad all from one place

- It works. Get ROI from it.

What do you dislike?

Since we've used Perfect Audience, we haven't seen any/many updates to the product.

What business problems are you solving with the product? What benefits have you realized?

- Re-engaging website visitors and converting them into customers

- Generating leads from web visitors

- Monetising social media following

Perfect Audience review by User in Leisure, Travel & Tourism
User in Leisure, Travel & Tourism
Validated Reviewer
Verified Current User
Review Source

"Perfect Audience is the Perfect Remarketing Tool"

What do you like best?

Its a simple and easy to use platform with stellar analytics. It allows its users to engage with consumers who were previously on their website. It also allows you to disclude users who have already converted on your site saving you money.

What do you dislike?

The system could be improved by creating a feature that allows us to market to consumers with similar behavior as our re-marketing lists.

Recommendations to others considering the product

Decide you what you think is a conversion and be specific in your ad writing to get consumers to really click through and convert.

What business problems are you solving with the product? What benefits have you realized?

We are an e-commerce site so we primarily use perfect audience to get traffic to our site & increase the probability of conversions. Perfect audience has helped us increase our conversion rates through remarketing.

Perfect Audience review by Mustafa S.
Mustafa S.
Validated Reviewer
Review Source

"A perfect retargeting tool!"

What do you like best?

i love how this tool bring all my retargeting together into one powerful dashboard. Its easy to setup that just takes minutes. I was able to track and see results immediately. A highly recommended tool for marketers.

What do you dislike?

The dashboard sometimes loads very slow.

Recommendations to others considering the product

Way to go!

What business problems are you solving with the product? What benefits have you realized?

We were using this tool for all our Digital Marketing campaigns and also used this for our clients.

Perfect Audience review by James B.
James B.
Validated Reviewer
Verified Current User
Review Source

"A great retargeting platform"

What do you like best?

I like how easy it is to segment traffic. and then send them different offers to entice them to return to our site.

What do you dislike?

Some of the ad uploading and creation could be quicker.

Recommendations to others considering the product

It's a great and easy to use platform. Pricing is inline with others in the space and was cheaper when used then another competitor we tried.

What business problems are you solving with the product? What benefits have you realized?

They let us easily advertise over and over to previous site visitors.

Perfect Audience review by Consultant in Management Consulting
Consultant in Management Consulting
Validated Reviewer
Review Source

"Support is .."

What do you like best?

Entry into retargeting for my clients in order to see the benefits of using such a service.Great on the front end to use.

What do you dislike?

Slow customer support. It open only Monday - Friday.

Recommendations to others considering the product

I would not recommend. If you run into any issue while using this product, you are on your own.

What business problems are you solving with the product? What benefits have you realized?

Effective retargeting app that would cover across multiple social media. Seems to be a great platform; have a more reliable support system in place would be great.

Perfect Audience review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great software for retargeting"

What do you like best?

the billing is straightforward, unlike others in the same field

What do you dislike?

nothing, yet. I guess when we use it more, it's possible that we discover something that we don't like....

Recommendations to others considering the product

Do the great $100 trial to set up a campaign and go through the process, and see if it fits your needs!

What business problems are you solving with the product? What benefits have you realized?

Retargeting. The set up and billing are straightforward.

Perfect Audience review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great for remarketing"

What do you like best?

It remarkets to audiences and sites that are not int the google network

What do you dislike?

The tool can be confusing to navigate at times, and hard to find data on audiences.

What business problems are you solving with the product? What benefits have you realized?

Remarketing! It remarkets to targeted people and has really benefited some accounts!

Perfect Audience review by Andrew C.
Andrew C.
Validated Reviewer
Review Source

"Re targeting straight to the point."

What do you like best?

I like how simple it is to set up re targeting using perfect audience, hassle free.

What do you dislike?

The backend user interface needs an uplift so that we could visualize our CTCs and other KPIs better.

What business problems are you solving with the product? What benefits have you realized?

I needed a way to target audiences outside of GDN and Perfect Audience provided this functionality.

Perfect Audience review by Andrew K.
Andrew K.
Validated Reviewer
Review Source

"Solid service and solid people "

What do you like best?

The people, the ROI, and the ease of use.

What do you dislike?

Do I have to type something that includes at least 40 characters?

Recommendations to others considering the product

Definitely recommend this to anyone who is looking for a simple self service tool.

What business problems are you solving with the product? What benefits have you realized?

Trying to generate brand awareness and growth.

Kate from G2 Crowd

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