Perfect Audience

(16)
3.8 out of 5 stars

Perfect Audience helps businesses of all sizes bring back lost customers and get more sales through retargeting.

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Showing 16 Perfect Audience reviews
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Perfect Audience review by <span>Jeff C.</span>
Jeff C.
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"Perfect Audience Offers Agency Clients No Support"

What do you like best?

The dashboard interface is easy to use. Segmenting audiences, generating pixel codes on the fly.

What do you dislike?

Non-existent customer support. One client's website was not approved and customer support would not answer inquires as to why (or respond when a re-audit was requested). Another client's ads were not approved; again, no explanation as to why, no response to repeated email inquiries or support requests.

Another client had a problem between the data Perfect Audience was reporting, i.e., the number of visitors to a unique URL, and a substantial discrepancy between AdWords. Customer support initially responded defending their count, until the client provided server logs and Adwords data to demonstrate the reported traffic was 300% more than the entire site's monthly traffic. Then customer support stopped responding.

Recommendations to others considering the product

Setup retargeting for your business or client on multiple platforms simultaneously. Compare data between vendors and your own internal analytics. Ask customer service for support before making a substantial commitment.

What business problems are you solving with the product? What benefits have you realized?

Perfect Audience did not assist us with solving any problems on behalf of our clients. We moved them all to competitive platforms.

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Perfect Audience review by Administrator
Administrator
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"Powerful retargeting platform - needs improvement"

What do you like best?

It gives you the ability to retarget audiences simply with relevant content to help convert. By planning your campaigns and setting up the audiences in advance you can target people who hit specific product pages on your website. We use it to give people a little nudge from time to time to remind them we are still here.

What do you dislike?

The application feels a little dated from a visual perspective. I'm sure there have been user interface improvements but I can't recall any for the 3 years we've been using PA.

I don't like that you have a to create audiences before it starts building them - for example, if I create a page called 'Features', I need to create an audience in PA that tracks visitors that go to the features page. What that means is you can very easily miss retargeting people because the audience didn't create itself and it doesn't catch visitors retrospectively. This needs to change and does not make sense when the tracking pixel is on every single page.

Recommendations to others considering the product

There is no public roadmap, so I can't answer this. I believe others are being more innovative in a shrinking space.

What business problems are you solving with the product? What benefits have you realized?

The ability to stay in people's minds if they did not purchase or sign up to our product immediately.

What Display Advertising solution do you use?

Thanks for letting us know!
Perfect Audience review by User in Computer Software
User in Computer Software
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Verified Current User
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"Good for simple retargeting, but limited compared to working directly on platforms"

What do you like best?

Makes setting up and running retargeting campaigns very simple, so it is easy for somebody not too familiar with the advertising space.

What do you dislike?

The options are very limited compared to working directly on an advertising platform. For this reason, if you are familiar with advertising, I would absolutely run campaigns directly rather than through Perfect Audience.

Recommendations to others considering the product

Use this if you want to stand up retargeting easily and quickly and have little knowledge of the space; otherwise, set campaigns up directly in your respective platforms for better targeting and customization.

What business problems are you solving with the product? What benefits have you realized?

We ran retargeting campaigns for site visitors.

Perfect Audience review by <span>Ashlee T.</span>
Ashlee T.
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Verified Current User
Review Source

"Easy tool with effective results. "

What do you like best?

The Perfect Audience interface is easy to use in many areas from creating ads, setting up campaigns and viewing your results. I love the Regex option for creating retargeting lists from our sites with different domains. The dashboard is clean and easy to view results and campaigns are easy to edit if tweaks need to be made throughout. Retargeting is such a powerful tool for moving customers through the sales funnel and Perfect Audience makes it easy.

What do you dislike?

The view through conversion metric is very hard to justify. How do I really know that just because someone loaded one of my ads several weeks ago and then decided to make a purchase that it came as a result of that particular ad. They could have interacted with numerous ads (direct or retargeting) or pieces of content in that time span. This metric seems muddy and also makes counting conversions in a certain time period difficult. However, tracking my Perfect Audience ads with Google Analytic URL tagging makes this easier

Recommendations to others considering the product

Perfect Audience is a great tool and I would recommend using it for Retargeting purposes.

What business problems are you solving with the product? What benefits have you realized?

Retargeting offers lowers CPA numbers than other methods of direct paid advertising for us (Twitter Ads, Facebook Ads, etc.). We are able to nurture people through our sales funnel using retargeting ads and ultimately see increased conversions which means higher sales numbers.

Perfect Audience review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"retargeting software done well"

What do you like best?

ability to see every campaign you have running and the specific metrics that coincide with it

What do you dislike?

can be a little bit pricey if you have multiple campaigns running. Not the cheapest of retargeting platforms.

Recommendations to others considering the product

great support system with the employees of PA. always willing to help you make the most of their platform.

What business problems are you solving with the product? What benefits have you realized?

re-engaging with people who have interacted with our emails, posts, website, etc.

Perfect Audience review by <span>Sorin A.</span>
Sorin A.
Validated Reviewer
Verified Current User
Review Source

"Remarketing at its finest"

What do you like best?

Remarketing is hard to understand at first. Perfect Audience nails it with simplicity and great support.

Everything is explained, questions are answered, nothing ever seems broken or out of place.

What do you dislike?

Sometimes the interface isn't really helping understand where I should go for something like invoices.

Also, since we're an agency, all the invoices are made in our name, even though the clients themselves pay for it.

Recommendations to others considering the product

Ask questions for support. I always found the answer when I asked the team and got great recommendations.

What business problems are you solving with the product? What benefits have you realized?

We're bringing users back to our website. Furthermore, we're informing users of some benefits they might've missed on our website.

Kate from G2 Crowd

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