What do you like best?
Simple, easy transition on the site. Customers don't feel like they are playing "20 Questions". Seems to be a good amount of logical data collected. Now with the addition of the rest of the "Deal Maker" section we get even more viable, warm/hot leads than before. Closing ratio is awesome. Seriously.
What do you dislike?
Values. Of course, some customers are not realistic even in the face of facts, however at times the values are overly optimistic or horribly pessimistic.
Recommendations to others considering the product
Be realistic in what you expect to gain, what you expect to receive. All in all, it works and it works very well.
What business problems are you solving with the product? What benefits have you realized?
Trying to capture trade in leads. Closing ratios are higher than expected and certainly much better than previous tools used.