What do you like best?
- Subject lines categorized by emotion
- Helps you gain insights on the language that motivates your audience
- Takes the pain out of subject line writing, especially for high-volume
- Lots of subject lines to choose from in each emotional category, from straightforward to trendy
What do you dislike?
- Better for larger lists, so you can split your audience into many test groups and achieve statistically relevant results
- Less creative control over subject lines
- Once you use Persado, you can identify other companies that use Persado; little difference between subject lines among different companies
What business problems are you solving with the product? What benefits have you realized?
We've seen a strong increase in open rates with Persado, and we've been able to learn about our audience.