PFL

(13)
4.2 out of 5 stars

Tactile marketing automation

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Showing 13 PFL reviews
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PFL review by <span>Laura T.</span>
Laura T.
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Verified Current User
Invitation from G2 Crowd
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Organized and reliable

What do you like best?

I have had positive experiences with PFL - rarely have I ever come up with issues. I feel like they ship relatively fast, and are packaged very nicely and enticingly!

What do you dislike?

I wish that senders, vs. the demand gen or marketing team, had the chance to change or send a box. You typically have to run through a few hoops to do so.

Recommendations to others considering the product

I feel it's organized, user friendly, and implements well with your current tools! A suggestion I would have is to implement with Outreach or Connect and Sell as a form of communication.

What business problems are you solving with the product? What benefits have you realized?

It's a great method of outreach. When someone is on the fence - sending something via snail mail, and tying it into your Account Based Marketing really proves to be a useful and meaningful tactic.

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PFL review by <span>Derek B.</span>
Derek B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Excellent Direct Mail Fulfillment - World Class Customer Support

What do you like best?

PFL has been way more than just a solution for our direct mail needs, they have been a partner in helping us plan and execute our multi channel ABM strategy! The team at PFL will not only throw down what they are doing in order to help fix a bug, but they have been a key member of every direct mail strategy and campaign we have executed. I need to give a specific shout out to our CSM, Garett Meznarich, who goes above and beyond everyday to make us successful!

What do you dislike?

It would be great to be able to see specific things like inventory within a customer portal, along with more in depth reporting and ROI. PFL has made the commitment to start working on this and have provided the initial solutions for both of these issues.

What business problems are you solving with the product? What benefits have you realized?

Using PFLs TMA software/service, we are now able to execute direct mail campaigns out of Marketo on target accounts and contacts in part with our multi channel ABM campaigns. To compliment that, we use their SwagIQ software/service to allow our Sales, Support and Executive team to have full autonomy and send direct mailers out of Salesforce with three clicks! It allows them to follow up to an action or trigger in a timely and personalized way.

What Account-Based Execution solution do you use?

Thanks for letting us know!
PFL review by <span>Jessica C.</span>
Jessica C.
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Verified Current User
Invitation from G2 Crowd
Reviewed On

Software AND Service

What do you like best?

PFL is a great combination of tech and consultative service. They have the tech to easily integrate into yoru marketing automation and CRM as well as a team of consultants to help you design the perfect direct mailer for all your needs. I've used them about two companies now and they always have good ideas on what will get peoples attention for your direct mail campaigns.

What do you dislike?

I do wish they had a flow step to validate the address when we send it over, but there are other technology vendors that can help with that.

What business problems are you solving with the product? What benefits have you realized?

We send a lot of direct mail and it is always a pain to export the list to send to the printer, then load back in a CSV of those that were delivered and try and get an accurate representation of who received the package and who did not.

PFL automates and streamlines all that flow as well as acting as our experts in direct mail. They always have great ideas for new packages and can source materials from anywhere.

PFL review by <span>Jason R.</span>
Jason R.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Effortless Experience

What do you like best?

PFL makes following up with leads and customers extremely easy and has saved us a bunch of time and removed areas of potential errors by automating our fulfillment process. They are also easy to work with and are quick to reply to questions.

What do you dislike?

In order to have order tracking, they have to create 5 fields for each webhook which takes up alot of space as we add more webhooks. It is worth it though to be able to have tracking of orders.

Recommendations to others considering the product

If you need to automate sending of tactile items, you need PFL. They have cured many headaches we faced in the past. The best thing I can say about them is that they walk the walk. Many vendors pitch great solutions only to fall flat once implemented but PFL is not that way. They are quick to help and are a real asset in planning new executions.

What business problems are you solving with the product? What benefits have you realized?

We want to automate sending of samples, literature and other direct mail pieces by triggered events in Marketo. This has saved us a lot of time and manual effort and customers are getting their products faster and with tracking.

PFL review by <span>Nikki N.</span>
Nikki N.
Validated Reviewer
Organic
Reviewed On

PFL is Flippin' Awesome

What do you like best?

We use PFL to incorporate direct mail into our multi-channel #FlipMyFunnel event promotions. Our goal is to get the attention of our audience and drive attendance to our events. The direct mail pieces PFL has helped us create, like a giant funnel, definitely demand attention and have been contributing to the increase in our response rates. The PFL team has been amazing to work with. A lot of what we do pushes traditional marketing boundaries, so the ease of use of the solution and the receptive and responsive support team makes PFL #1 for us.

What do you dislike?

There's not much to dislike here. PFL truly care about their customers and it shows in everything they do.

Recommendations to others considering the product

Make sure you have the proper level of Salesforce that allows API integration. We had some initial delays in getting started because of this. However, PFL still helped us execute our sends on the back end to ensure our business goals were met while we got this worked out.

What business problems are you solving with the product? What benefits have you realized?

We were trying to break through the noise of digital channels and PFL's direct mail services help us do that.

PFL review by <span>Alicia M.</span>
Alicia M.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Direct Mail is Back!

What do you like best?

PFL works with you to create programs that grab the attention of your prospects.

What do you dislike?

Honestly, there isn't really anything I dislike about PFL. I've been working with them for over a year now and I can't think of one thing I dislike.

Recommendations to others considering the product

If you have ever tried running a physical mail program on your own, you know how time consuming it can be. If you are considering PFL, come to them with your business goals and they will work with you to strategize the best program to reach your goal.

What business problems are you solving with the product? What benefits have you realized?

PFL helps get the attention of high value clients at large companies and also move pipeline through the funnel. By automating your direct mail sends in with digital sends, we were able to accelerate our deal cycle and generate significant pipeline in the enterprise space.

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Kate from G2 Crowd

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