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plista review by User in Marketing and Advertising
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"Inventory good - dashboard abyssal - customer service ok"

What do you like best?

Actually the best is the inventory they have - at least for Germany

What do you dislike?

The dashboard. No real customization of campaigns.

Minimum bid is 10 cents even though for smaller campaigns and a daily cap you could actually go lower with the cpc and have still a great campaign.

And the ad creation is really painful (cropping the pictures by hand and upload them in 3 sizes)

Recommendations to others considering the product

It is not as comfortable to use as taboola or outbrain (far from it)

The targeting options are not based on their data but are derived (e.g. someone visiting a website for real estate is put into an specific age group, not because they have account information)

And sadly no insights on publishers

What business problems are you solving with the product? What benefits have you realized?

Generating leads

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