Great value for money specially for start ups and mid segment company. Compared to Omniture or Webtrend it covers almost features & Affordable Tool.
Real time web engagement is the feature I like the most because there is high chances of conversion when a lead/repeated lead is contacted in real time and ones web behaviour is right in front of a sales agent.
The tool has other features too like CRM, email marketing, Social look up etc.
When all the data is placed in one system and there is continues flow there is much to analyse data and lot more insights. Plumb5 allows to flow data with all features combined.
1. Customized dashboard/report is not possible with all possible filters.
2. Segmentation of data has to be improved specially for emails.
3. Great to see if SMS dashboard works.
- Lead Nurturing and re-engagement
- Data centric 7 structuring
- Understand social behaviour of visitor/potential lead