The design is simple & the analytics are powerful.
As a Social Media Manager for both top-tier brands & startups, I have struggled with finding a tool that provides robust analytics, for the data points that actually matter, at a reasonable cost. Not all of us are working with brands that have endless budgets for enterprise level tools, which still fail to provide the level of data that Plumlytics offers. Plumlytics proves that in order to access meaningful analytics you don't need to spend an arm & leg - FINALLY!
In addition, I must mention that the tech is on-point! Real-time data that doesn't require me to constantly refresh or wait a number of hours... YES! Sign me up! Lastly, the publishing... everyone should be excited about a tool that will offer REAL auto-scheduling. Auto-scheduling based on your brands analytics, tailored for EACH platform! As a Hootsuite user, I never understood why they could never get this right!
I have spent countless hours building 20+ page social media monthly/quarterly/annual reports by manually exporting data & creating my own layouts & graphs. I am a subscriber of Hootsuite & Sprout Social & have been extremely unhappy with their analytics - they are typically outdated (I've noticed this because of my sports) OR I have to pay additional dollars to incorporate data points that actually matter into my report (hear Hootsuite here). Have a tool like Plumlytics, which utilizing widgets for ALL DATA POINTS, which I can pull from to customize my clients' reports makes my life (and the lives of my clients) infinitely better. Now I can spend more time actually utilizing the data in order to optimize our social media efforts.
As for the publishing aspect, being able to properly auto schedule content takes the guessing work out of my daily routine & allows me to focus on brainstorming new, creative ideas for more engaging content.