What do you like best?
I like the service provided that helped me construct a better survey in terms of forking and flow, it's nice to have human experts help out. Additionally, I liked the tools to select audiences and how robust the targeting was. I needed a pretty specific audience and I was able to get a full cohort of responses in a fast time. I was a little skeptical at first about the data quality, given that it did complete within a day, so I looked in the responses for qualitative inputs and they were all quite real and seemed to accurately come from our desired survey recipients. I also wrote to them to ask about the confidence levels that I could publish with my results, and the person who got back to me was very knowledgeable and complete with answers. The pricing was very reasonable given how specific the audience was and the fast turnaround to get answers.
What do you dislike?
It would be nice if I had the confidence level right there in my results, and maybe some other validation of Pollfish's data methods from a 3rd party. I'm confident in our data outcome, but I am not sure I could hold up under scrutiny if a journalist or data scientist asked me to defend my results. Also, there were some bugs that kept occurring when I was reordering the questions, but tech support helped me fix it.
What business problems are you solving with the product? What benefits have you realized?
I was doing a market validation study, and trying to understand our buyers better. We have utilized the information in our marketing materials and our communication strategy.