Prezly

(19)
4.4 out of 5 stars

Prezly boosts brand storytelling. Share your stories in a snap with gorgeous multimedia newsrooms and email distribution tools.

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Showing 19 Prezly reviews
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Prezly review by <span>Luc M.</span>
Luc M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Improving media reach, step by step

What do you like best?

The tool is easy to use, with good background and documentation files, plus easy share with colleagues in an international context.

People working in the business are at the start and growth of this platform, and you can feel it.

Instead of sending out releases it allows you to start real Media Relations, and imporive your contact management.

What do you dislike?

Not that much to dislike, however I would like to have some things added, like workflow of drafts of releases with colleagues, and some more ease of use of database possibilities.

But that's what you get when you are sitting at a table in a good restaurant: you want to taste some extra dishes and ask for the dessert card...

Recommendations to others considering the product

Make sure to finetune your database(s) with contacts before getting started with setting up your news room(s)

Clarify in your organisation who will do what and get colleagues involved in the process

Take extra time to update your 'About' boiler plate and corporate branding material

Prepare a database of quality photos of management and key people, logos and other visuals that will be handy when working on a regular basis sending out messages

Create also a list of internal contacts to share messages

Examine linking to the own website and make it into a part of your communication mix

What business problems are you solving with the product? What benefits have you realized?

Better visual and integrated press releases, with mail and online quality display, standardised across agencies in an international group

Better exchange and pickup of messages

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Prezly review by <span>Tamsin H.</span>
Tamsin H.
Validated Reviewer
Organic
Reviewed On

Clear, beautiful newsrooms help me connect with journalists

What do you like best?

The most effective way to present lots of information and assets to time-starved journalists. They can quickly see everything at a glance, the design makes everything look beautiful and crystal clear and of course you have the data side – which is invaluable.

What do you dislike?

I’d like more newsrooms! At the moment I have to overwrite existing ones.

Recommendations to others considering the product

It is the best of its kind on the market.

What business problems are you solving with the product? What benefits have you realized?

For me, it adds value to my campaigns (see above) but it also helps me present a more professional service to my clients. Everything looks slick and polished. Much nicer than ugly word documents and cut and pasted emails. I like the fact you make changes to the newsroom, even after it has been sent out - in case of any woops! moments. Benefits wise, it has helped me secured lots of great coverage! All my clients have been delighted, as have I.

What Press Release Distribution solution do you use?

Thanks for letting us know!
Prezly review by <span>Korneel W.</span>
Korneel W.
Validated Reviewer
Organic
Reviewed On

Awesomeness in effectiveness and user friendliness

What do you like best?

Prezly allows us to communicate in a transversal way on our corporate strategy and brand activities by melting content into stories. We are now able to measure effectiveness of our efforts and better integrate these learnings for future purposes. Moreover, Prezly allows us to better categorize our contacts and keeping our database up to date.

What do you dislike?

Working with Prezly asks for a different approach. You need to think as a redaction, that's how powerful the tool is. It means that, as an organization, you should not only foresee in a budget for the Prezly plan but also for the additional support functions; investments in better and adapted photo material, video creation, a follow-up guidance on social media etc. Of course, it all evolves from a successful result by using the tool... so you should not dislike it... rather embrace it to optimize your outreach efforts.

What business problems are you solving with the product? What benefits have you realized?

We are working web based, so we have now multi access to our PR platform. We are integrating Public Affairs, Digital Marketing, Internal Communication and Public Relations outreach efforts in 1 and the same tool. It allows us to reuse content towards several audiences. This leads to a more coherent way of communicating as a company or a brand. Also, from a personnel perspective, the legacy is always there... no loss of information of contacts when people change functions or leave the company.

Prezly review by <span>Aleksandra K.</span>
Aleksandra K.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Love it from the start

What do you like best?

Not only the press office looks nice, but also email campaign stats look nice!

What do you dislike?

Would be great to have possibility to create email campaign without having a story published. Can't wait to have it.

What business problems are you solving with the product? What benefits have you realized?

We are a global tech company, so our brands needed a nice, modern press office. The other thing was managing a huge contact list, as we cover with our press releases many different topics for various markets. It works, it's intuitive and effective.

Prezly review by User in Law Practice
User in Law Practice
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Contact Management for PR professionals

What do you like best?

Prezly is software specifically made for PR professionals with amazing newsrooms, easy email features tools and simple contact management. We used this software to improve communucation between lawyers on cases where there was multiple lawyers working together as well as to improve communication from lawyer to staff and staff to client.

What do you dislike?

Prezly is not easy to use and required a bit of training to get all staff/users on board. It also is not built to accommodate lawyers and their support staff. but more so direct from producer to requester or client.

Recommendations to others considering the product

try it out! It was a great tool that allowed us to grow in the number of communications we had with client and keep better track of all communications to and from clients.

What business problems are you solving with the product? What benefits have you realized?

simple email features and tools and easy contact management. We also used it as a interim communication tool that allowed us to be professional and provide robust updates about cases.

Prezly review by <span>Andrew W.</span>
Andrew W.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Prezly is a great tool for PR folks!

What do you like best?

It makes compiling contacts and distributing to them simple, organized and easy.

What do you dislike?

It could use a better on the go product. I've found it's really only useful when on desktop.

Recommendations to others considering the product

They have a great support staff and are willing to help out getting setup.

What business problems are you solving with the product? What benefits have you realized?

It allows our company to easily compile contacts and tag them with appropriate labels for email distribution.

Kate avatar
Kate from G2 Crowd

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