PRWeb does a great job understanding what its clients are there to do and offering a solution to that need that is clear and accessible. Because costs aren't hidden and scalability is served up with no pressure, PRWeb feels like an approachable news distribution channel. It also appears to offer valuable add-ons and recommendations for improvement for rookies.
The upload process can be quirky. I can keep my wits about me after one timeout or error, but on more than one occasion, I've felt like I've run into one brick wall after another and find myself clambering (alone) for a solution, grasping for straws such as browser compatibility.
Leveraging social media is a bit of a challenge as well, as it assumes the person uploading the release is also the keyholder to all social media assets. For our company, that's not the case, so when I try to connect our Facebook, Twitter, LinkedIn accounts to the release, it tries to verify them on my personal accounts, which I don't want to do. Or if I do want to do that, PRWeb doesn't hold my hand enough in that part of the upload process to let me know. I feel like I end up missing a pretty big opportunity by bypassing that portion of the service, but the last time I tried to figure it out, the system timed out, and I lost all of my prior work (see paragraph 1 in this same section).
I dislike the deluge of competitors that hammer me over the head with their offers, but I don't imagine there's a damn thing PRWeb can do about that now (and likely can consider it a feather in their cap since the release is obviously landing in someone's lap).
I'm not sure if we're solving this challenge, but we are perpetually focusing on garnering regional, national and trade-industry visibility. We enjoy the metrics that let us know how many people and pubs have gotten their grips on our news, but beyond that, it feels a bit nebulous.
We're always working to boost SEO without dumping buckets of cash to Google AdWords and other engines that hold our budgets hostage, and I keep crossing my fingers and holding my breath that carefully crafted press releases with proper messaging on the proper news distribution service will somehow help. Does it? Tough to say.