What do you like best?
Pubmatic has a very clean interface and the reporting is very flexible. It's one of the more modern-feeling interfaces that is really a joy to use. You can pre-select reporting dates, define a certain date, or define a flexible date range.
The Pubmatic staff is excellent to work with - they are very attentive and do what they say they are going to do. We have an account manager and a backup email list so that the whole team is aware of our issues.
What do you dislike?
We did not set up our demand segments, so I do not know too much about how those were setup in the interface. We are somewhat at the mercy of their expertise for this area in their interface.
Recommendations to others considering the product
If you are using the Mocean ad server (pre-Pubmatic acquisition), find out when and how the migration to the Pubmatic interface will take place. If you are just using the Pubmatic SSP, this doesn't matter.
What business problems are you solving with the product? What benefits have you realized?
We are trying to effectively sell remnant inventory at a high fill rate and a high CPM. So far we have a decent mobile CPM, but fill rate could use some improvement. We are working with them on that.
We were on the Mocean platform so that is the publisher ad management tool we are using.