Pulsar

(11)
4.1 out of 5 stars

Social listening has evolved. Take your social data insights to a whole new level. Try Pulsar’s audience intelligence platform today.

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Pulsar review by <span>Michael W.</span>
Michael W.
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Verified Current User
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"A core part of our social media programmes"

What do you like best?

Pulsar are the social media listening experts. The platform has become a core part of our clients' social media programmes, allowing us to tweak content and maintain online performance. Having tried every major social media platform on the market, Pulsar has the best capabilities and frequently introduces or refines its technology - in turn this allows Lansons teams to offer a more advanced service.

What do you dislike?

The only niggle we face is reporting. Some of our clients prefer charts to be in their branding. So whilst Pulsar reports look great online, it can be tricky keeping things clearly understandable in a PowerPoint presentation. However, the Pulsar team always listen to feedback and eventually changes are made to the tool - so watch this space.

What business problems are you solving with the product? What benefits have you realized?

We're a multi-specialist communications agency, so we work across a variety of business issues. From managing digital marketing campaigns to providing online crisis management support. We find Pulsar flexibly suits all these situations, making it a universal social media listening tool that we would be poorer without. One of my favourite pieces of functionality is social media network mapping - especially that graphs can be exported to Gephi.

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Pulsar review by <span>Philip E.</span>
Philip E.
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Verified Current User
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"An all in one solution to social media measurement. "

What do you like best?

Pulsar is one of the only social measurement platforms I've used where you can log in and get all the information you need, it's the complete package. From the very basics of having all your channels metrics in one dashboard to being able to explore and better understand how your content's performing by analysing sentiment, your network and it's influencers the platform has everything you could ever need.

One of my favourite features within the tool is how easy it to filter activity, when there's a lot of noise around your brand and you have multiple campaigns running it's sometimes hard to sift through the activity on other tools to find the key insights. However with Pulsar the filtering system make it so simple to find the information you are looking for.

The team are also always on hand to help, if I ever have any questions about the platform they are always quick to respond and happy to help.

What do you dislike?

The view of reporting when logged into the tool is great, however one downfall is how that reporting loses it's effectiveness when downloaded from the tool. When you use Pulsar you get fantastic visual graphs which show everything really clearly, however when sharing the downloadable graphs externally they can lose their impact being a static image. I appreciate that there are limitations regarding formatting but it would be great to see greater detail in the downloadable reporting.

What business problems are you solving with the product? What benefits have you realized?

Through using Pulsar we've been able to easily identify our earned activity and attribute our social performance to other existing business metrics allowing us to prove the value of our social media activity.

What Social Media Monitoring solution do you use?

Thanks for letting us know!
Pulsar review by <span>Catherine C.</span>
Catherine C.
Validated Reviewer
Verified Current User
Review Source

"Great tool for providing social listening insights"

What do you like best?

Having worked with a number of social listening tools in the past - I find that Pulsar is easy to use and the layout of the dashboard means that you can very easily find useful and relevant information.

The tool has great segmenting ability too. Generally the quality of data is very good.

What do you dislike?

Having to have my backfill requests approved - but then again that's to stop me or my team going over my data limit and being charged so it's good too.

Recommendations to others considering the product

A great tool for quickly and easily pulling insights that make all the difference in that big pitch, or in presenting that key marketing strategy.

What business problems are you solving with the product? What benefits have you realized?

Audience insights and opinions on particular topics relevant to our clients. We are using Pulsar mainly in the planning phase of our campaigns. We find out what people think about a particular topic and then incorporate the results into creative brainstorms to come up with data led campaigns we're sure will resonate.

Pulsar review by <span>Caspar A.</span>
Caspar A.
Validated Reviewer
Verified Current User
Review Source

"Easy to set up"

What do you like best?

Setting up searches is very easy - the step by step process means you can't go wrong. It has access to all historical data on the platforms we use, so we know what it pulls is in comprehensive and will let us arrive at a definitive answer.

What do you dislike?

Differentiating between each product is awkward, I have no idea which name relates to which product and the icons don't really help. I'd love there to be text in that navigation bar at the top.

Historical searches don't happen immediately, which is understandable, but there's no real indication of when they will start to show data. A note such as 'The next historical search will launch at 10am BST' or similar would be useful.

Recommendations to others considering the product

There are some features it doesn't include. We remain users of other software which gives us great page-level analysis of client social media profiles so we can easily compare things like levels of reach and engagement on an ongoing basis, whereas Pulsar is much better at analyising the actual content of what is posted.

What business problems are you solving with the product? What benefits have you realized?

We use each product in different ways, depending on the client need.

We monitor the content posted on client pages, and analyse keywords to identify topics we should post about in the future. It may not be obvious to the community manager that there is a common question until we see a large set of data together.

For some clients we monitor competitor pages and run comparisons which really helps us see where they are doing well and where we can help them improve.

Similarly, for new business pitches it helps us identify where clients are struggling on social media and where we should suggest they concentrate their efforts. Having the data to back up our suggestions has definitely help us win new business.

Pulsar review by <span>Zina G.</span>
Zina G.
Validated Reviewer
Review Source

"Great for quick insights!"

What do you like best?

Pulsar interface is really easy to navigate. With the in depth training given at point of sign up, the tool is really easy to get to grips with compared to other tools I've worked with.

With the ability to pull quick analysis on UGC and competitor activity, it makes a great resource for last minute insights for client meetings or ongoing monitoring.

What do you dislike?

I would love to see more insight into Instagram - popular filters, locations etc.

I would also like to see a way to click through from the influencer mapping, to click directly to the profiles. Having to copy and paste the handles to see the content posted is a time consuming task.

What business problems are you solving with the product? What benefits have you realized?

Analysing sentiment of a community is important for our clients. Having a quick stat to hand and also the deeper dive of emotions makes life easier!

Also the image recognition makes it easier to analyse trends in beauty, seeing how the community use products etc.

Pulsar review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Leading the Charge for Social Listening"

What do you like best?

Pulsar provides great depth and excellent companion graphical illustrations that help bring our analysis to life while imbuing our clients with a better sense of understanding of the Pulsar and its capabilities to shed light on impact to their business.

There are distinct advantages of being able to slice and dice the pipeline of data via geography and platforms that we have found to be immensely useful in adding value to our existing reporting depth. It also does not hurt that we have gained a lot of confidence in the natural language processing capabilities sentiment attribution as well as image processing capabilities.

The support team has been nothing short of excellent albeit time differences in meeting our requests and asks. What is greatly encouraging is the constant ambition of the development team to keep growing features and incorporating feedback into future developments. The support team and account designee has always been accommodating and encouraging in making themselves available.

What do you dislike?

Would definitely appreciate a more accurate geographical attribution of data pull being as we might be listening to diverse Asian markets but from a purpose of platform and depth of data, there are no issues that we have yet to encounter. A more precise prediction by markets definitely helps us in our budget allocation and forecasting for pitches.

Recommendations to others considering the product

To keep up to speed with innovations and constantly have a say in the direction of platform development. What is really encouraging is that the support teams really do listen to feedback and escalate real issues to the development team.

What business problems are you solving with the product? What benefits have you realized?

We deploy Pulsar primarily as the digital intelligence platform of our choice for our clients and have found that the returns on our investment to be more than satisfactory. There is a great appreciation for the diversity and depth of data across digital universes of our clients plus the ease of setting up quick landscape studies. The platform offers great combinations of slicing data and extraction across geography and natural language processing with image attribution as key advantages of the platform above its peers.

The flexibility of the team and platform has added more depth of analysis than we had before and in presenting our case for championing Pulsar and our capabilities in our market and our region, Pulsar's team has been very supportive and ever willing to provide materials and learnings from time to time.

Kate from G2 Crowd

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