We've used Pulsar's social listening and profile monitoring suite to serve corporate research projects for two years. Our intelligence team uses Pulsar TRAC to measure conversation surrounding our own and our competitor's IPs, and the talent management team uses the CORE product to track post performance across our roster of on-air personalities.
Data are presented in minimalist, modern graphs and treemaps that scale well, offer customization in the displayed results and can be exported for use in our own presentations. The way the products have evolved over time reflects a development priority on understanding audiences through connected networks of influencers, and standard capabilities like top keywords and bio terms are available.
From a usability standpoint, Pulsar's products are lightweight and responsive, and reliably remember your browser. This makes them easier to open for a quick glance at data than competing services which can be slow to load or to log you in.
Pulsar's people are smart and resourceful, from account to tech teams to their own staff of researchers. As a US customer, they're often available for support very early in the morning and on weekends.
The social listening product (TRAC) covers data from Facebook public pages, Twitter, Instagram, YouTube, Tumblr, and news/blogs/forums. The monitoring product (CORE) can pull in public-facing data from Facebook, Twitter, Instagram and YouTube. When we signed in December 2016, there was no limit on users or seats at any pricing level.
Be aware that Pulsar is not a publishing platform, and cannot measure private data (e.g., video views on Facebook or impressions on any platform), even on pages you own.
The syntax for building query strings is proprietary and can require some clunky workarounds that are less intuitive than boolean-style queries.
Pulsar is a purpose-made social listening platform that compares favorably to the combination publishing and search solutions from all-in-one competitors. We prefer it to more prominent saas options because of the breadth of social channels captured, rich filter options to drill down to specific slices of a conversation, and the flexibility of its visuals.