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Pulsar

4.4
(17)

Social listening has evolved. Take your social data insights to a whole new level. Try Pulsarā€™s audience intelligence platform today.

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Pulsar review by John F.
John F.
Validated Reviewer
Verified Current User
Review Source

"Robust, multi-platform social listening in a minimalist design"

What do you like best?

We've used Pulsar's social listening and profile monitoring suite to serve corporate research projects for two years. Our intelligence team uses Pulsar TRAC to measure conversation surrounding our own and our competitor's IPs, and the talent management team uses the CORE product to track post performance across our roster of on-air personalities.

Data are presented in minimalist, modern graphs and treemaps that scale well, offer customization in the displayed results and can be exported for use in our own presentations. The way the products have evolved over time reflects a development priority on understanding audiences through connected networks of influencers, and standard capabilities like top keywords and bio terms are available.

From a usability standpoint, Pulsar's products are lightweight and responsive, and reliably remember your browser. This makes them easier to open for a quick glance at data than competing services which can be slow to load or to log you in.

Pulsar's people are smart and resourceful, from account to tech teams to their own staff of researchers. As a US customer, they're often available for support very early in the morning and on weekends.

The social listening product (TRAC) covers data from Facebook public pages, Twitter, Instagram, YouTube, Tumblr, and news/blogs/forums. The monitoring product (CORE) can pull in public-facing data from Facebook, Twitter, Instagram and YouTube. When we signed in December 2016, there was no limit on users or seats at any pricing level.

What do you dislike?

Be aware that Pulsar is not a publishing platform, and cannot measure private data (e.g., video views on Facebook or impressions on any platform), even on pages you own.

The syntax for building query strings is proprietary and can require some clunky workarounds that are less intuitive than boolean-style queries.

What business problems are you solving with the product? What benefits have you realized?

Pulsar is a purpose-made social listening platform that compares favorably to the combination publishing and search solutions from all-in-one competitors. We prefer it to more prominent saas options because of the breadth of social channels captured, rich filter options to drill down to specific slices of a conversation, and the flexibility of its visuals.

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Pulsar review by Carlos R.
Carlos R.
Validated Reviewer
Verified Current User
Review Source

"A modern social listening tool that is always improving"

What do you like best?

We have been Pulsar customer since 2016 and the best part is that is always improving. We have use Trac, Core and the recent one Trends. All of them are easy to use and gives a lot of data. The best thing is that we can have plenty of users, so everyone can have access to the data.

The one we use the most is Core, that helps us analyze our own channels and competition. With owned channels, the plus is we can link our accounts. This permits us a clean are more throughout analysis of every channel (FB, INS; TW and YT). With the competition we can get public data so that helps to have it organized everything in one cluster.

With Trac is the same as Core, the thing you like the most is the easy way of using it and itĀ“s visually clean.

What do you dislike?

There is a few things one can dislike about Pulsar, most of the issues arenĀ“t really their fault. With all the privacy actions that are being made by social platforms they have limited certain data. Besides that we havenĀ“t had a real issue that made me dislike the tool.

Recommendations to others considering the product

Easy to use and with a good price.

What business problems are you solving with the product? What benefits have you realized?

Analyzing owned channels and reporting clients how is their channels behaving in social. The benefits are that is easier to show clients the data represented.

What Social Media Monitoring solution do you use?

Thanks for letting us know!
Pulsar review by Matthew P.
Matthew P.
Validated Reviewer
Verified Current User
Review Source

"Social listening at its finest."

What do you like best?

I have been using Pulsar to give me a better understanding of my company, Two Ugly Mugs social performance across FB, IG, Twitter, and YouTube.

This has allowed me to create my own competitor landscape and learn where there are areas that I can improve on.

It has also given me the opportunity to learn more about my customers and listen to their feedback.

My account manager has been very patient with me, as this is the first social listening tool that I have used and he has shown me some very cool ways of how I can segment my data.

Also, the visuals are badass.

What do you dislike?

I do not like how you can not go back historically on CORE.

Also, it would be great if they incorporated LinkedIn data to the platforms.

What business problems are you solving with the product? What benefits have you realized?

Adding social data to my pitches with new grocers has helped me establish my brand across the salsa and CPG landscape.

Pulsar review by Jaime C.
Jaime C.
Validated Reviewer
Review Source

"Social listening never was esier than nowaday"

What do you like best?

The best part working with Pulsar is have the power to manage enough data to track and measure, this is helpful to understand certain insights and then put it on practice with all the campaings and brands that we work with.

What do you dislike?

when we want to create a new cluster of brands on Pulsar Core we need to wait at least one week or one month until create a good historical searches.

What business problems are you solving with the product? What benefits have you realized?

We solved problems with differents kind of categories, for example, the last year one of our brands related with beverage had a problem on Mexico, it was a good oppotunity to make the different searches and reviewing a possible crisis.

Also is a good tool when a new brand start to competing in the same category in the country and maybe could become a risk and lose market share, thats way we use Pulsar to monitoring all the actions and make a good report in social listening to prevent all kind the crisis

Pulsar review by Enzo Paolo B.
Enzo Paolo B.
Validated Reviewer
Verified Current User
Review Source

"Social Brand Analysis to the core"

What do you like best?

The accesible pricing, the friendliness of the visual graphs and metric summaries.

The Pulsar team is also readily available to solve any questions and even offer a workshop to teams.

What do you dislike?

Might need to work a bit more on clarification of metric calculations. i.e. impressions, reach, ER

Recommendations to others considering the product

Start tracking a couple of brands and channels in Pulsar, Core you'll immediately see the advantages vs other ways of successfully Tracking owned social media channels as well as competitors.

What business problems are you solving with the product? What benefits have you realized?

We were trailblazers for Pulsar in Central America, and are glad to have successfully believed in their solution for our needs. Easy access for agency's social team and account team to always on data as well as benchmarks.

Pulsar review by Michael W.
Michael W.
Validated Reviewer
Verified Current User
Review Source

"A core part of our social media programmes"

What do you like best?

Pulsar are the social media listening experts. The platform has become a core part of our clients' social media programmes, allowing us to tweak content and maintain online performance. Having tried every major social media platform on the market, Pulsar has the best capabilities and frequently introduces or refines its technology - in turn this allows Lansons teams to offer a more advanced service.

What do you dislike?

The only niggle we face is reporting. Some of our clients prefer charts to be in their branding. So whilst Pulsar reports look great online, it can be tricky keeping things clearly understandable in a PowerPoint presentation. However, the Pulsar team always listen to feedback and eventually changes are made to the tool - so watch this space.

What business problems are you solving with the product? What benefits have you realized?

We're a multi-specialist communications agency, so we work across a variety of business issues. From managing digital marketing campaigns to providing online crisis management support. We find Pulsar flexibly suits all these situations, making it a universal social media listening tool that we would be poorer without. One of my favourite pieces of functionality is social media network mapping - especially that graphs can be exported to Gephi.

Pulsar review by Philip E.
Philip E.
Validated Reviewer
Verified Current User
Review Source

"An all in one solution to social media measurement. "

What do you like best?

Pulsar is one of the only social measurement platforms I've used where you can log in and get all the information you need, it's the complete package. From the very basics of having all your channels metrics in one dashboard to being able to explore and better understand how your content's performing by analysing sentiment, your network and it's influencers the platform has everything you could ever need.

One of my favourite features within the tool is how easy it to filter activity, when there's a lot of noise around your brand and you have multiple campaigns running it's sometimes hard to sift through the activity on other tools to find the key insights. However with Pulsar the filtering system make it so simple to find the information you are looking for.

The team are also always on hand to help, if I ever have any questions about the platform they are always quick to respond and happy to help.

What do you dislike?

The view of reporting when logged into the tool is great, however one downfall is how that reporting loses it's effectiveness when downloaded from the tool. When you use Pulsar you get fantastic visual graphs which show everything really clearly, however when sharing the downloadable graphs externally they can lose their impact being a static image. I appreciate that there are limitations regarding formatting but it would be great to see greater detail in the downloadable reporting.

What business problems are you solving with the product? What benefits have you realized?

Through using Pulsar we've been able to easily identify our earned activity and attribute our social performance to other existing business metrics allowing us to prove the value of our social media activity.

Pulsar review by Catherine C.
Catherine C.
Validated Reviewer
Verified Current User
Review Source

"Great tool for providing social listening insights"

What do you like best?

Having worked with a number of social listening tools in the past - I find that Pulsar is easy to use and the layout of the dashboard means that you can very easily find useful and relevant information.

The tool has great segmenting ability too. Generally the quality of data is very good.

What do you dislike?

Having to have my backfill requests approved - but then again that's to stop me or my team going over my data limit and being charged so it's good too.

Recommendations to others considering the product

A great tool for quickly and easily pulling insights that make all the difference in that big pitch, or in presenting that key marketing strategy.

What business problems are you solving with the product? What benefits have you realized?

Audience insights and opinions on particular topics relevant to our clients. We are using Pulsar mainly in the planning phase of our campaigns. We find out what people think about a particular topic and then incorporate the results into creative brainstorms to come up with data led campaigns we're sure will resonate.

Pulsar review by Caspar A.
Caspar A.
Validated Reviewer
Verified Current User
Review Source

"Easy to set up"

What do you like best?

Setting up searches is very easy - the step by step process means you can't go wrong. It has access to all historical data on the platforms we use, so we know what it pulls is in comprehensive and will let us arrive at a definitive answer.

What do you dislike?

Differentiating between each product is awkward, I have no idea which name relates to which product and the icons don't really help. I'd love there to be text in that navigation bar at the top.

Historical searches don't happen immediately, which is understandable, but there's no real indication of when they will start to show data. A note such as 'The next historical search will launch at 10am BST' or similar would be useful.

Recommendations to others considering the product

There are some features it doesn't include. We remain users of other software which gives us great page-level analysis of client social media profiles so we can easily compare things like levels of reach and engagement on an ongoing basis, whereas Pulsar is much better at analyising the actual content of what is posted.

What business problems are you solving with the product? What benefits have you realized?

We use each product in different ways, depending on the client need.

We monitor the content posted on client pages, and analyse keywords to identify topics we should post about in the future. It may not be obvious to the community manager that there is a common question until we see a large set of data together.

For some clients we monitor competitor pages and run comparisons which really helps us see where they are doing well and where we can help them improve.

Similarly, for new business pitches it helps us identify where clients are struggling on social media and where we should suggest they concentrate their efforts. Having the data to back up our suggestions has definitely help us win new business.

Pulsar review by Pamela C.
Pamela C.
Validated Reviewer
Review Source

"Robust data access but with a few UX difficulties"

What do you like best?

Pulsar has access to Twitters full archive search and historical data is always a 100% sample which is different to Brandwatch which provides queried data. The platform is built to be quick and easy to use for people who aren't necessarily data scientists and I think it hits the nail on the head here.

What do you dislike?

The UX experience isn't top notch, some things are a bit fiddly and as someone who is very comfortable with building boolean queries I found the limitations on search building a bit frustrating.

What business problems are you solving with the product? What benefits have you realized?

I used Pulsar to drive data driven strategies and research into a brands sentiment and consumer perception. I also used Pulsar to track owned brands and competitors sentiment, growth and engagement.

Pulsar review by Zina G.
Zina G.
Validated Reviewer
Review Source

"Great for quick insights!"

What do you like best?

Pulsar interface is really easy to navigate. With the in depth training given at point of sign up, the tool is really easy to get to grips with compared to other tools I've worked with.

With the ability to pull quick analysis on UGC and competitor activity, it makes a great resource for last minute insights for client meetings or ongoing monitoring.

What do you dislike?

I would love to see more insight into Instagram - popular filters, locations etc.

I would also like to see a way to click through from the influencer mapping, to click directly to the profiles. Having to copy and paste the handles to see the content posted is a time consuming task.

What business problems are you solving with the product? What benefits have you realized?

Analysing sentiment of a community is important for our clients. Having a quick stat to hand and also the deeper dive of emotions makes life easier!

Also the image recognition makes it easier to analyse trends in beauty, seeing how the community use products etc.

Pulsar review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Leading the Charge for Social Listening"

What do you like best?

Pulsar provides great depth and excellent companion graphical illustrations that help bring our analysis to life while imbuing our clients with a better sense of understanding of the Pulsar and its capabilities to shed light on impact to their business.

There are distinct advantages of being able to slice and dice the pipeline of data via geography and platforms that we have found to be immensely useful in adding value to our existing reporting depth. It also does not hurt that we have gained a lot of confidence in the natural language processing capabilities sentiment attribution as well as image processing capabilities.

The support team has been nothing short of excellent albeit time differences in meeting our requests and asks. What is greatly encouraging is the constant ambition of the development team to keep growing features and incorporating feedback into future developments. The support team and account designee has always been accommodating and encouraging in making themselves available.

What do you dislike?

Would definitely appreciate a more accurate geographical attribution of data pull being as we might be listening to diverse Asian markets but from a purpose of platform and depth of data, there are no issues that we have yet to encounter. A more precise prediction by markets definitely helps us in our budget allocation and forecasting for pitches.

Recommendations to others considering the product

To keep up to speed with innovations and constantly have a say in the direction of platform development. What is really encouraging is that the support teams really do listen to feedback and escalate real issues to the development team.

What business problems are you solving with the product? What benefits have you realized?

We deploy Pulsar primarily as the digital intelligence platform of our choice for our clients and have found that the returns on our investment to be more than satisfactory. There is a great appreciation for the diversity and depth of data across digital universes of our clients plus the ease of setting up quick landscape studies. The platform offers great combinations of slicing data and extraction across geography and natural language processing with image attribution as key advantages of the platform above its peers.

The flexibility of the team and platform has added more depth of analysis than we had before and in presenting our case for championing Pulsar and our capabilities in our market and our region, Pulsar's team has been very supportive and ever willing to provide materials and learnings from time to time.

Pulsar review by Henry C.
Henry C.
Validated Reviewer
Review Source

"Easy to use social media monitoring service"

What do you like best?

Clean and clear design for topic analysis. Excellent customer service with on-hand account manager and regular tutorials/webinars to update and teach users of available services

What do you dislike?

We use the service mostly for social media monitoring. The alerts system could therefore be easier to set up and use. Having the ability to copy keywords already set up from topic analysis rather than inputting again, Also ensuring alerts are sent through as they happy (as with Google alerts) rather than hourly or after a certain % increase in mentions.

What business problems are you solving with the product? What benefits have you realized?

Pulsar allows us to update our clients of mentions or useful social media conversations early so they can make a decision on whether or not to engage

Pulsar review by Rory H.
Rory H.
Validated Reviewer
Review Source

"Great tool for social media monitoring & reporting"

What do you like best?

Pulsar provides us with data which would not otherwise be accessible from the analytics platforms on the major social networks such as Facebook & Twitter.

We like to export the raw data and create our own graphs - the more data, the better - and Pulsar provides us with everything we need to gain insights into our client's social media strategy.

What do you dislike?

We would like to ability to gather historical CORE data, and historical data for Facebook in TRAC, however we're aware this is in development.

What business problems are you solving with the product? What benefits have you realized?

We've ensured that we can report regularly on social media for all of our clients, and provide them with the detailed insights that they need.

Pulsar review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"More detailed than other monitoring software"

What do you like best?

This software provides more ways to filter your search as well as generating great visual accompaniments.

What do you dislike?

Not easy to run multiple searches at once/ do search comparisons.

Recommendations to others considering the product

Definitely give this software a try if you're looking for a more advanced alternative to existing social monitoring. However, if you really only need the basics this pricepoint might not be worth it to you since Facebook and Twitter offer that level of analytics on their own platform. I would really recommend this more for monitoring versus trying to measure your own account's social engagement.

What business problems are you solving with the product? What benefits have you realized?

I have primarily used this for social monitoring and have found it to be more in-depth than other services I have subscribed to.

Pulsar review by Alex J.
Alex J.
Validated Reviewer
Review Source

"Great social listening tool"

What do you like best?

The graphics make the data incredibly easy to understand. Everything is clickable and its quick to find useful insights.

What do you dislike?

You can't run image analysis and emotional analysis in the same search

What business problems are you solving with the product? What benefits have you realized?

Currently analysing owned conversations around brands. Particularly useful at identifying influencer networks.

Will be moving onto earned conversations soon and I imagine it will be just as handy.

Pulsar review by Sofia F.
Sofia F.
Validated Reviewer
Review Source

"Great platform to understand the conversations in Healthcare"

What do you like best?

How easy it is to use, the amazing data outputs and the service the team give you. They reply fast and have provided me with their time to enter data when I didn't have the resources

What do you dislike?

Not really encountered a problem with it.

What business problems are you solving with the product? What benefits have you realized?

Looking to understand conversations between patients and/or doctors in specific therapy areas

Kate from G2 Crowd

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