Very easy to add, remove, and/or move questions for ordering and page layout. Can import questions from another survey, and/or an external file.
The emailing system can be a little weird to set up initially, especially when trying to create mailing lists. However, once the lists are set up, it's easy to set up reminders and thank you emails.
This is a great investment for universities. It's all web-based, and a single paid university account can let all of your faculty, staff, and students have access to a partially-branded system without any hassles.
I've used qualtrics surveys for a variety of things: including event registration, education/program evaluation, and customer/client feedback. The variety of question types available makes it very flexible in terms of what things it can be used for. There are a number of built-in response types (yes, no; agree-disagree, etc) that automatically populate for the number of desired answers. For instance, a table of questions can be set up with an Agree-Disagree scale of 3, 5, 7, etc answers and it will automatically display and code the responses for all of the questions in the table. There are a variety of answer types that can be selected as well, include text boxes, text areas, and essay fields, which each allow for a different number of characters to be inputted.
Scoring is easy to set up. It can be set manually, such as for multiple choice questions in which only 1 answer should be given a point, or automatically numbered (1 - 4 for example for a 4 answer multiple choice questions) so that export of the results is easy and clear. The export process is relatively easy and offers a variety of file types. I've only used an excel, csv format, but others are available. The system can also automatically generate specific reports in regards to the questions and answers selected, which makes it easy to get a clear summary of responses.
The system also includes a test option, in which the system will automatically generate a number of responses (user set) in order to test output, question logic, etc. Individual responses can be deleted, and thus not included in the reports, so these are easily removed once survey development is done.
As the company/university has a pro account, it also helps lend an air of official-ness to the emails and surveys that were lacking with other platforms.