What do you like best?
The best thing about this program is the survey library. In the included library there are a variety of survey templates that can help you to get started creating surveys in little to no time. That means that even if you aren't too familiar with survey creation you can be up and running with a fully functional way to gather information in less than an hour. Not to mention, with Qualtrics research core, you can create an account for free.
What do you dislike?
The reports feature could be a little easier to follow, when exporting a variety of data it can be kind of time-consuming when trying to generate custom reports. On the other hand, it's really easy to export individual responses in a variety of formats...(.csv, docx, etc.).
Recommendations to others considering the product
While there are a variety of programs that you can use to get the same or similar results, some of the best advantages of the Qualtrics Research Core program is that it's definitely cost effective and both easy to learn and use. The program has a smooth interface, great options for exporting data, and a large database of templates....for a small business it's a perfect solution.
What business problems are you solving with the product? What benefits have you realized?
A great benefit of the Qualtrics program, of course is that it is cost-effective. For small businesses, this could be a simple solution which can help you to gather fully-online information on clients and customers, ;or, even if you need to gather employee information as well.