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Quantcast Advertise

4.3
(13)

Quantcast is a digital advertising company specialized in audience measurement and real-time advertising.

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Quantcast Advertise Reviews

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Showing 13 Quantcast reviews
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Quantcast review by User in Entertainment
User in Entertainment
Validated Reviewer
Verified Current User
Review Source

"Quantcast is a Strong Programmatic Display & Retargeting Partner for Direct Response Campaigns"

What do you like best?

We love working with Quantcast on direct response programmatic display and retargeting campaigns. Our firm uses Quantcast almost exclusively for these types of campaigns in the direct response space and we have consistently seen amazing results. Overall, we also love collaborating with our client success managers who have incredible insight on our campaigns as well as those campaigns that we can learn from. They are also incredibly quick at campaign turnaround.

What do you dislike?

We love everything about Quantcast except for the current customer success issues. Due to changes in the company, we have been shuffled around between customer success managers frequently. We're also experiencing communication problems, where there's confusion between two similar client campaigns that they're managing and so details get confused between campaigns. Adding staff members in customer success would alleviate these headaches and ensure client confidence.

Recommendations to others considering the product

I strongly recommend for anyone who runs direct response campaigns to use Quantcast. We have trialed many different partners int he space and have not experienced the same strong results as we have with Quantcast. My only disclaimer on this review is that we're currently experiencing difficulty with our customer success team due to reorganization. If you can get a strong customer success team, then Quantcast will change your direct response programmatic campaigns for the best.

What business problems are you solving with the product? What benefits have you realized?

We're solving the need to run direct response programmatic display and retargeting campaigns at scale. We utilize Quantcast to be our foremost partner to run campaigns that drive sales of tickets for many entertainment partners from small to large budgets. Quantcast helps us by creating strong results and deliver on event he smallest budgets.

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Quantcast review by Agency
Agency
Validated Reviewer
Review Source

"One of the best advertisers out there"

What do you like best?

Used a lot of display advertising platforms and QuantCast is always the best. In terms of performance on a cost per acquisition goal and customer support. They really optimize to the click-through conversion rather than relying on view-based conversions that could be double counting if you do not have the right technology in place.

What do you dislike?

Only a couple time had a few issues where wish they responded quicker to an issue to inquiry, but nothing else.

Recommendations to others considering the product

Compare their success to others and push them and your others to drive revenue based on click-throughs rather than view-based conversions. If you can meet your reps in person and do a client tour of their office.

What business problems are you solving with the product? What benefits have you realized?

Using across numerous clients to reach a cost per acquisition goal on a click through and a view through basis. Help increase brand awareness, reach business goals and test creative.

What Display Advertising solution do you use?

Thanks for letting us know!
Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Quantcast Review "

What do you like best?

All the digital ad campaigns that we've used Quantcast, the performance has been consistently good.

What do you dislike?

When you receieve an IO from Quantcast, it often came be confusing on what exact strategy or placements you are using which can make reporting for the client difficult.

Recommendations to others considering the product

I was interested in Quantcast based on the past performing campaigns that used it. They are a slightly different targeting model than a standard retargeting vendor that has shown good results for us. The one drawback I would say that you don't typically know what strategy is being used as optimizations are done on the back end.

What business problems are you solving with the product? What benefits have you realized?

We are using Quantcast for mainly education based clients.

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Quantcast Performance Evaluation"

What do you like best?

When it comes to direct response/conversion driving, Quantcast is one of the best that there is! From Identifying the right user and new kinds of users, to driving a ticket sale for numerous clients past and present, Quantcast has always been in the consideration set when planning for digital media campaigns.

What do you dislike?

Needs more effectiveness when it comes to brand awareness campaigns. Some times the results of click through rate in terms of a Cost per Aquisition are similar to what is seen in a brand awareness campaign where key performance indicator is click through rate, which in most cases is not the best thing.

Recommendations to others considering the product

For DR camapigns, definitely test Facebook Exchange Right Hand Rail campaigns. Have seen a lot of success with it from driving a third of the conversions to being a top performer in ticket sales.

What business problems are you solving with the product? What benefits have you realized?

Finding the right audience that visit a page through a full funnel approach. Being able to conquest those with similar traits of those who have converted has been the best way of targeting in most cases. Ever since Lookalike Modeling has been introduced at my previous agency, it was used all across the board of clients that we had which came in a wide range of industries. With the Insights platform, you're able to identify the audience that you expect to target, and sometimes find new ones to try and see if it has the same effect.

Quantcast review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Positive Experience, Great Account Management"

What do you like best?

I really like the interest my account managers take in our product and our overall needs. Very attentive, great communication and positive attitudes.

What do you dislike?

I wish the dashboard allowed more control on the client side and provided more reporting ad hoc rather than having to reach out to my account managers.

Recommendations to others considering the product

I think you have to look at this product as brand awareness rather than conversions. The VTC vs CTC can be starkly different.

What business problems are you solving with the product? What benefits have you realized?

We see the Quantcast product as means to lift other channels - display advertising for short term lending products does not always translate well due to the sensitivity of loans and the fact they usually stem from a need, not a want. Quantcast does provide wonderful insight into our demographic that benefits other channels for our company.

Quantcast review by Terri B.
Terri B.
Validated Reviewer
Review Source

"We have used them as an agency for 4 years, they are responsive, easy to work with and meet goal"

What do you like best?

My rep team and their repressiveness, and suggestion/optimization to better our campaigns.

What do you dislike?

Their ability to scale, whenever we give them more budget the our KPIs will suffer.

Recommendations to others considering the product

Really easy to work with, they understand the digital ad business, our main point of contact come from a digital agency. They understand Adometry which is very helpful in tagging and set-up

What business problems are you solving with the product? What benefits have you realized?

Meeting our clients KPI and find customers most likely to convert. Find the right audience

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Used Quantcast off and on for 4 years."

What do you like best?

The quantcast team was very easy to work with and would always help with ad-hoc reports. The platform also performed very strongly in DR campaigns.

What do you dislike?

Never got very detailed information about how Quantcast's algorithm worked.

Recommendations to others considering the product

Was very easy to setup and work with. Would definitely recommend using for DR purposes.

What business problems are you solving with the product? What benefits have you realized?

Large telecommunications provider trying to improve digital DR.

Quantcast review by Jesse C.
Jesse C.
Validated Reviewer
Verified Current User
Review Source

"Great Display Network"

What do you like best?

The dashboard with the data all provided in one place.

What do you dislike?

I'm not a big fan of the $10k quarterly minimum but when you work with smaller budgets that's bound to happen.

What business problems are you solving with the product? What benefits have you realized?

Display advertising and trying to reach an audience outside of our current website visitors.

Quantcast review by User in Financial Services
User in Financial Services
Validated Reviewer
Review Source

"Great Vendor!"

What do you like best?

Best customer service! Also, since they are the #3 data provider, it gives them a huge advantage for marketers!

What do you dislike?

I don't love their interface as much as some others.

Recommendations to others considering the product

Make sure you have the budget.

What business problems are you solving with the product? What benefits have you realized?

We are able to advertise at a really great priced cpa! Seriously no one can beat them.

Quantcast review by Agency in Entertainment
Agency in Entertainment
Validated Reviewer
Review Source

"Extremely robust and high-quality targeting abilities make Quantcast a winner"

What do you like best?

Quantcast’s Complete Targeting network blends prospecting and retargeting, leveraging live data to create a custom audience based on look-alike consumers to increase overall brand awareness, engagement, and conversion.

What do you dislike?

It takes time to build a custom audience. We have often circumvented this by placing the tracking pixel ahead of the actual campaign launch.

Recommendations to others considering the product

Great product, and the team is a pleasure to work with.

What business problems are you solving with the product? What benefits have you realized?

Highly targeted digital impressions

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Senior Media Planner"

What do you like best?

Great customer service. Unique data targeting. Performance was good in comparison to other vendors on the plan. Fun account managers who took the team out to fun events.

What do you dislike?

Issues with set up/reporting but was resolved quickly.

What business problems are you solving with the product? What benefits have you realized?

Unique targeting and finding out who we are reaching through our campaigns.

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great Technology"

What do you like best?

The research and technology capabilities are very current and user friendly.

What do you dislike?

I just don't think of them often to use for my clients.

Recommendations to others considering the product

Look at all the benefits, but it is a good product.

What business problems are you solving with the product? What benefits have you realized?

That this is something my clients need and should want.

Quantcast review by Agency
Agency
Validated Reviewer
Review Source

"Use for cross channel advertising campaigns"

What do you like best?

Customer service and ease of cross channel platform integration

What do you dislike?

Not much to dislike very user friendly platform

What business problems are you solving with the product? What benefits have you realized?

Brand awareness and sales driver

Kate from G2 Crowd

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* We monitor all Quantcast Advertise reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.