Quantcast Advertise

(12)
4.3 out of 5 stars

Quantcast is a digital advertising company specialized in audience measurement and real-time advertising.

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Quantcast review by Agency
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One of the best advertisers out there

What do you like best?

Used a lot of display advertising platforms and QuantCast is always the best. In terms of performance on a cost per acquisition goal and customer support. They really optimize to the click-through conversion rather than relying on view-based conversions that could be double counting if you do not have the right technology in place.

What do you dislike?

Only a couple time had a few issues where wish they responded quicker to an issue to inquiry, but nothing else.

Recommendations to others considering the product

Compare their success to others and push them and your others to drive revenue based on click-throughs rather than view-based conversions. If you can meet your reps in person and do a client tour of their office.

What business problems are you solving with the product? What benefits have you realized?

Using across numerous clients to reach a cost per acquisition goal on a click through and a view through basis. Help increase brand awareness, reach business goals and test creative.

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Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Quantcast Review

What do you like best?

All the digital ad campaigns that we've used Quantcast, the performance has been consistently good.

What do you dislike?

When you receieve an IO from Quantcast, it often came be confusing on what exact strategy or placements you are using which can make reporting for the client difficult.

Recommendations to others considering the product

I was interested in Quantcast based on the past performing campaigns that used it. They are a slightly different targeting model than a standard retargeting vendor that has shown good results for us. The one drawback I would say that you don't typically know what strategy is being used as optimizations are done on the back end.

What business problems are you solving with the product? What benefits have you realized?

We are using Quantcast for mainly education based clients.

What Display Advertising solution do you use?

Thanks for letting us know!
Quantcast review by Agency in Marketing and Advertising
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Quantcast Performance Evaluation

What do you like best?

When it comes to direct response/conversion driving, Quantcast is one of the best that there is! From Identifying the right user and new kinds of users, to driving a ticket sale for numerous clients past and present, Quantcast has always been in the consideration set when planning for digital media campaigns.

What do you dislike?

Needs more effectiveness when it comes to brand awareness campaigns. Some times the results of click through rate in terms of a Cost per Aquisition are similar to what is seen in a brand awareness campaign where key performance indicator is click through rate, which in most cases is not the best thing.

Recommendations to others considering the product

For DR camapigns, definitely test Facebook Exchange Right Hand Rail campaigns. Have seen a lot of success with it from driving a third of the conversions to being a top performer in ticket sales.

What business problems are you solving with the product? What benefits have you realized?

Finding the right audience that visit a page through a full funnel approach. Being able to conquest those with similar traits of those who have converted has been the best way of targeting in most cases. Ever since Lookalike Modeling has been introduced at my previous agency, it was used all across the board of clients that we had which came in a wide range of industries. With the Insights platform, you're able to identify the audience that you expect to target, and sometimes find new ones to try and see if it has the same effect.

Quantcast review by User in Financial Services
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Positive Experience, Great Account Management

What do you like best?

I really like the interest my account managers take in our product and our overall needs. Very attentive, great communication and positive attitudes.

What do you dislike?

I wish the dashboard allowed more control on the client side and provided more reporting ad hoc rather than having to reach out to my account managers.

Recommendations to others considering the product

I think you have to look at this product as brand awareness rather than conversions. The VTC vs CTC can be starkly different.

What business problems are you solving with the product? What benefits have you realized?

We see the Quantcast product as means to lift other channels - display advertising for short term lending products does not always translate well due to the sensitivity of loans and the fact they usually stem from a need, not a want. Quantcast does provide wonderful insight into our demographic that benefits other channels for our company.

Quantcast review by <span>Terri B.</span>
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We have used them as an agency for 4 years, they are responsive, easy to work with and meet goal

What do you like best?

My rep team and their repressiveness, and suggestion/optimization to better our campaigns.

What do you dislike?

Their ability to scale, whenever we give them more budget the our KPIs will suffer.

Recommendations to others considering the product

Really easy to work with, they understand the digital ad business, our main point of contact come from a digital agency. They understand Adometry which is very helpful in tagging and set-up

What business problems are you solving with the product? What benefits have you realized?

Meeting our clients KPI and find customers most likely to convert. Find the right audience

Quantcast review by Agency in Marketing and Advertising
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Used Quantcast off and on for 4 years.

What do you like best?

The quantcast team was very easy to work with and would always help with ad-hoc reports. The platform also performed very strongly in DR campaigns.

What do you dislike?

Never got very detailed information about how Quantcast's algorithm worked.

Recommendations to others considering the product

Was very easy to setup and work with. Would definitely recommend using for DR purposes.

What business problems are you solving with the product? What benefits have you realized?

Large telecommunications provider trying to improve digital DR.

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