Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Accurately measure bounce rate.
Track user return rates and related metrics.
Track what proportion of users convert via a certain action.
See how many users proceed down a certain path to conversion.
Obtain live data for who is currently accessing your site.
Report on how any user activity has changed over time.
Report on user activity in the past and set up predictive models for the future.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems.
Analyze inbound marketing traffic to identify which campaigns are working best.
Track revenue and transactions.
Able to deploy promotional or other pop-up messages based on user actions.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Able to test that event and variable setup are reporting data accurately.