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Quantcast Measure

3.8
(34)

Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations.

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Quantcast Measure Reviews

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Quantcast review by User in Media Production
User in Media Production
Validated Reviewer
Verified Current User
Review Source

"Quantcast is good third party valiadation"

What do you like best?

Quantcast is good, simple to use, and allows us to send screenshots of audience profiles to prospective advertisers. It also allows prospective customers to take a look at the metrics themselves since the service represents a free, trustworthy, third-party. The audience shopping interests are valuable insights.

What do you dislike?

The data from the free version is limited, and it sometimes doesn't align with what we see on the back-end from Google analytics and ComScore.

Recommendations to others considering the product

I'd recommend poking around the free trial version, then you'll get a good idea of whether you like it. Generally, it is a good third-party validation service that can aid your selling efforts.

What business problems are you solving with the product? What benefits have you realized?

We've been able to have more ammunition as we approach prospective ad buyers, since we are able to better paint a realistic and third-party validated picture of our unique audience.

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Quantcast review by Minh T.
Minh T.
Validated Reviewer
Verified Current User
Review Source

"Quantcast Measure"

What do you like best?

Great part of quantcast measure is the huge amount of insights it gives you of your website. You get to see the age, gender, the demographic profile data you typically pay people alot of $ to get.

What do you dislike?

This isnt exactly dislike but the assumptions behind the data. They take a statistical profile based on what it believes is a person that comes to your site. However these are guesses at best as even if there was a way to tie a name to a device, it doesn't guarantee it is that person using it.

Recommendations to others considering the product

Please be aware of the aggregate data is based on assumptions made on educated best guesses on what a person might be doing or what data iss available to make a guess on what a person is.

What business problems are you solving with the product? What benefits have you realized?

This is your customer base. These are the people coming to your site, broken by where and what devices. Its a huge benefit and insight for any marketer.

What Digital Analytics solution do you use?

Thanks for letting us know!
Quantcast review by Yali F.
Yali F.
Validated Reviewer
Verified Current User
Review Source

"Nominally useful"

What do you like best?

Complements google analytics, and has a much simpler interface. They promise to eventually provide further audience profile details, but it's been several months and I don't see anything yet.

What do you dislike?

Doesn't really tell me anything I don't already know. I've been waiting months to become 'quantified' and get additional audience details, but there's still nothing.

What business problems are you solving with the product? What benefits have you realized?

I'm trying to profile my visitors. I haven't realized any benefits from Quantcast. Maybe once they add the additional audience analytics the product will have more value, but right now it is of very limited appeal. I don't think I will be using it much longer.

Quantcast review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"An alternative for web and mobile metrics"

What do you like best?

I like the fact that this is a free alternative to other solutions like the one provided for Google. It has a different approach while showing you the data on their web interface.

What do you dislike?

It's not that easy to use. The previous web interface was horrible, the one they have now is way better but still they have a lot of work to do. Is not that easy to understand the data, nor to setup a new property.

Recommendations to others considering the product

If you want to use an alternative for tools like Google Analytics, well, yes, this is an option.

You should have into account that the data wont be reflected right away, you will have to let at least one day pass, so it mean no real time data.

If you are a web developer they have a decent javascript library, and you should be able to find stuff related to it on github.

What business problems are you solving with the product? What benefits have you realized?

In order to track web traffic and web based mobile apps usage, this is a good option.

Quantcast review by Jimmy M.
Jimmy M.
Validated Reviewer
Verified Current User
Review Source

"Great if the website is "quantified," not useful if not"

What do you like best?

You can get really interesting insights regarding traffic from Quantcast if the website is "quantified"

What do you dislike?

I wish you could slice and dice the data a bit more to get deeper insights. Also, if the website isn't "quantified" there isn't much useful info to get.

Recommendations to others considering the product

It's a good starting point if you want to identify traffic to websites and figure out who a site's audience is, but it won't provide all the info you need.

What business problems are you solving with the product? What benefits have you realized?

Identify where traffic is coming from to various websites, determine who target audiences are

Quantcast review by Schaeffer A.
Schaeffer A.
Validated Reviewer
Review Source

"Nice to have data, nothing groundbreaking"

What do you like best?

I like the interface and how it displays the affinities of my site traffic in relation to the average.

What do you dislike?

The reliability of the affinity is questionable. The data categories don't "wow", either.

Recommendations to others considering the product

It's a free service, so you might as well toss the code on your site and see if anything is useful.

What business problems are you solving with the product? What benefits have you realized?

Understanding who are customers and site visitors are, and what they like.

Quantcast review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Great for your site demographics"

What do you like best?

I love the dashboard that shows demographics, shopping interests, and other interests, for free!

What do you dislike?

I don't love you can't see if your audience has changed year over year.

Recommendations to others considering the product

Get it! You will be so glad you did! Having this has helped us tremendously.

What business problems are you solving with the product? What benefits have you realized?

We are able to make smart choices on creatives and how to target our audience properly. We don't know what we would do without this tool Seriously, it's great!

Quantcast review by viviana carolina l.
viviana carolina l.
Validated Reviewer
Review Source

"excellent advertising platform"

What do you like best?

a simple tool, it collects a quantity of data that can be used to carry out our advertising campaigns.

What do you dislike?

Sometimes it does not show the data of a marketing area, it is a minimum detail to correct

What business problems are you solving with the product? What benefits have you realized?

It gives you very good benefits in high performance direct response campaigns from a wide variety of clients.

Quantcast review by John D.
John D.
Validated Reviewer
Verified Current User
Review Source

"A great way to learn about your visitors"

What do you like best?

I like the easy access to demographics for your visitors, as well as being able to see how your site compares with competitors

What do you dislike?

Nothing specific comes to mind - maybe if there were more sites readily available you could look up, but really, that relies on those sites using Quantcast too.

Recommendations to others considering the product

The free version is adequate for the most casual user, as well as anyone looking for some more serious data as well.

What business problems are you solving with the product? What benefits have you realized?

Learning about our audience.

Quantcast review by User
User
Validated Reviewer
Review Source

"Recommend Quantcast Measure"

What do you like best?

Quantcast Measure is very easy to use and the insights obstained from using have been key in providing qualifications to our sales proposals

What do you dislike?

Some of the insights could be presented in an easier to get to or even easier to read way. Not as much control as I would like

Recommendations to others considering the product

This tool can help you learn major insights about your business and help you land your sales pitches.

What business problems are you solving with the product? What benefits have you realized?

I used quantcast to obtain insights about the websites I worked for in order to put relevant demographic information into sales proposals

Quantcast review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Simple, Clean Great Insight"

What do you like best?

Quantcast Measure is an easy way to find out about your traffic through a verified 3rd party. They do all the heavy lifting to make sure your traffic estimates are accurate.

What do you dislike?

I wish they broke down certain data sections a little bit more such as sources and mediums, and top referrers to the site, instead of just similar websites that your audience visits.

What business problems are you solving with the product? What benefits have you realized?

We primarily used it as 3rd party traffic tracker to verify our Google Analytics data to our partners. The product worked great and allowed us to catch a fix many issues we experienced with Google Analytics.

Quantcast review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"An Excellent Way to Obtain Demographic and Firmographic Information"

What do you like best?

The wealth of information available by measuring and analyzing the data passed through the browser and cookies during website visits.

What do you dislike?

Some of the reporting does take a little bit of practice to generate and understand.

Recommendations to others considering the product

Take advantage of the free reporting and statistics available to gain a more accurate sense of who is visiting your website, and to see the value add in making an investment in Quantcast.

What business problems are you solving with the product? What benefits have you realized?

Getting more detailed demographic, geographic, and firmographic information on website visitors enables us to develop appropriate personas and to also optimize content if our target market isn't visiting.

Quantcast review by Bruce S.
Bruce S.
Validated Reviewer
Review Source

"Quantcast: Ok for very general information, but not downloadable"

What do you like best?

ehh, not sure. It's mostly only useful for getting a sense of how much traffic a site gets, little, middle or lots, and some rough idea of the types of users.

What do you dislike?

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them.

Unless you get the very expensive level of access you are limited in what sites you can see usage data on. And you get a page that displays the info about a site in a very nice graphic, you can only download a pdf file of the report. So if you want to work up the data and analyze it across several sites you have to hand enter the data into a .xls. You have to pay much more to get access to downloadable data.

You don't have access to much longitudinal data which means it's tough to analyze changes over 18 month, 2 yr and 3 yr time frames.

Recommendations to others considering the product

The least expensive level of access doesn't give you much more value than free alternatives from Compete & Alexa.

What business problems are you solving with the product? What benefits have you realized?

I've tried to use Quantcast for the following things:

1. Determine the potential ad revenue a publisher might make.

2. Determine the value of the audience of a site to an advertiser before buying display ads.

Quantcast review by Jacob W.
Jacob W.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Leveraged for demographic reporting, prospecting display, and retargeting"

What do you like best?

They have good demographic information about the audience that actually visits your site and different areas of your site. This can be useful when you trying to figure out performance variances among different display partners you may be running. It can also with targeting and tactical media plans.

Quantcast also has a quasi attribution feature, which can be very useful when a full scale enterprise level attribution solution is not an option for your business. Just be careful about the insights you glean, they should be used as directional not as a source of truth.

What do you dislike?

As a prospecting partner, they are not that great. Their targeting does not work well on prospecting alone. They don't really tell you that, but when they leverage a combination of prospecting and retargeting they get significantly more efficient.

Recommendations to others considering the product

There are definitely better prospecting and retargeting partners in the market today. However, they do have a couple of tools that can be useful to your business in the short term. Also, as a full funnel partner, they can be fairly efficient.

What business problems are you solving with the product? What benefits have you realized?

More influential demographic information about the onsite audience. This really helps make more informed decisions about media, targeting and budgets.

Quantcast review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Good for high level demographic analytics"

What do you like best?

This tool is easy to use for beginners in analytics. Provides a nice high view of both user level and site level metrics. Also has competitive comparison of performance, which helps in benchmarking kpis. This allows targeted advertising and promotion offerings via search, display and online video campaigns, to potential customers - a win-win for both retailers and consumers.

What do you dislike?

Not a typical javascript based tracking tool, so difficult to trust measurement data when compared to other similar tools like Compete and Alexa. Has room for improvement when it comes to integration with other analytics solutions like Adobe SiteCatalyst. Needs dashboard ability that provides more control to end user client, to minimize dependence on account managers. More transparency in click-through and view-through type display attribution metrics should help.

Recommendations to others considering the product

Use this tool for multi-channel display targeting, profiling and analytics. Don't get stuck on 100% accuracy of demographic data, as that will be a constant challenge.

What business problems are you solving with the product? What benefits have you realized?

Leveraging analytics from this tool to determine profile of customers by store trade areas. Goal is to target potential customers by their zip codes and shopping habbits. Using these insights to geo target physical store inventory and online site content, and give a personalized browsing experience. This helped in increasing omni-channel visitation and conversions with lower investment and head count.

Quantcast review by Valerie M. R.
Valerie M. R.
Validated Reviewer
Verified Current User
Review Source

"Have utilized for over 7 years"

What do you like best?

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly audiences stats.

What do you dislike?

Your data will not always align with Google Analytics and this can drive a researcher mad, so be prepared to explain and inform how and why the numbers don't always match nicely.

What business problems are you solving with the product? What benefits have you realized?

Insights, fact-checking, outreach reporting, research, User interaction, visitor demographics and historical time line of behavior are all handy tools to help drive customer-focused innovation and engagement.

Quantcast review by Agency
Agency
Validated Reviewer
Verified Current User
Review Source

"Great way to prospect!"

What do you like best?

The customer service is remarkable, saw a fantastic ROI on our last campaign flight

What do you dislike?

Not a lot of control over where our ad goes, no way to blacklist

What business problems are you solving with the product? What benefits have you realized?

We're trying to prospect new clients for an upcoming Broadway show

Quantcast review by Zachary T.
Zachary T.
Validated Reviewer
Review Source

"Useful but not sure what the USP is"

What do you like best?

Interesting and helpful date. Easy to setup.

What do you dislike?

Seems like other platforms offer this data and more. Does not seem like reporting is very robust. So not has helpful as I hoped it would be.

Recommendations to others considering the product

Learn how to use it. Once I learn it, I should see more benefit myself.

What business problems are you solving with the product? What benefits have you realized?

Trying to better understand our web visitors/audience so we can market to them better.

Quantcast review by Kendall R.
Kendall R.
Validated Reviewer
Review Source

"QuantCast Measure doesn't exactly fit user friendly"

What do you like best?

I like the sleek look of the dashboard and the colors are appealing on the eye.

What do you dislike?

It's not easy to use, a lot of fishing and back pedaling through pages of reporting.

What business problems are you solving with the product? What benefits have you realized?

We are using this to measure interactions and impressions.

Quantcast review by Usman M.
Usman M.
Validated Reviewer
Verified Current User
Review Source

"Historical Demographics Using Quantcast"

What do you like best?

Simple tracking code that can gather a variety of information about the users that visit your website.

What do you dislike?

I do not like how it is not easy to generate reports on the dashboard. Maybe that is just me but personally it seemed pretty hard to find the reports from way back, it seemed like they werent even there.

I couldn't find where to view old data.

What business problems are you solving with the product? What benefits have you realized?

We are providing an easy and convenient way for people to sell, trade, or buy electronics online. We have realized who are target customers are by narrowing down by age and other demographics given by Quantcast.

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Good analytics to show to clients"

What do you like best?

Simple interface and useful insights for clients

What do you dislike?

Unsure how accurate data is and often clients do now have enough web traffic to show deeper insights at 1k views per month.

What business problems are you solving with the product? What benefits have you realized?

Adjusting marketing and web content to match user profile

Quantcast review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Awesome!"

What do you like best?

I love Quantcast and have always really enjoyed working with them. There tool is easy and provides more data then most marketers know what to do with.

What do you dislike?

I don't like having to click around so much.

What business problems are you solving with the product? What benefits have you realized?

We solve for knowing where our audience is coming from, what they are interested in and who they really are.

Quantcast review by Administrator in Design
Administrator in Design
Validated Reviewer
Review Source

"TV-style audience metrics from your website visitors"

What do you like best?

Quantcast has done a really creative thing by allowing you to draw demographic insights like type of car purchased, shows watched, etc. from people who visit your website.

What do you dislike?

It takes a lot of data to get accurate modeling.

Recommendations to others considering the product

I would recommend running ads with Quantcast as well, because you get Quantcast Measure for free.

What business problems are you solving with the product? What benefits have you realized?

We used Quantcast measure to get insights that weren't available from other providers.

Quantcast review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"A solid tool, especially when used in conjunction with others"

What do you like best?

Quantcast is a great, simple way to get quick publisher insights on your own website for publisher, as well as advertiser and / or competitor information on other websites.

What do you dislike?

A few things:

- compared to Compete and Alexa, it seems that the number of websites indexed by Quantcast is quite low.

- information doesn't always align with other tools (e.g. Google Analytics)

- information is helpful, but not always deep

Recommendations to others considering the product

Quantcast is a great tool, but is by no means a standalone solution for all of your needs.

What business problems are you solving with the product? What benefits have you realized?

I've used Quantcast as a publisher, and as a marketing / PR professional identifying potential marketing, advertising PR and other editorial opportunities. For me, QC is another free tool at my disposal.

Quantcast review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Valuable Research Tool"

What do you like best?

The best thing I liked was that using Quantcast I was able to hone in on our target demographic. The graphs and charts were great and I used them in several presentations. I aggregated what I learnt about our target demographic from Quantcast with our other research subscriptions and pieced together a marketing story.

What do you dislike?

There is nothing that comes to mind that I disliked. Quantcast was part of the arsenal of marketing, research and analytic tools that I had access to at my company.

Recommendations to others considering the product

n/a

What business problems are you solving with the product? What benefits have you realized?

Identifying areas of ad spend inefficiency and marketing opportunities. Quantcast was an integral tool in my arsenal of research tools. I used Quantcast to learn more about our target demographic

Quantcast review by Agency in Entertainment
Agency in Entertainment
Validated Reviewer
Review Source

"Agency using Quantcast Measure as vendor"

What do you like best?

Quantcast Measure's platform is easy to use, and is great for high-level, overarching data analytics. They are able to target in a unique way, and they have a massive database of demographic information.

What do you dislike?

It can be difficult to get in-depth analytics, and the data is not downloadable other than PDF format. It would be great if you could download data via CSV or Excel file to manipulate.

Recommendations to others considering the product

Really consider what level of subscription you are buying into, as there are major differences between each tier.

What business problems are you solving with the product? What benefits have you realized?

Measurement, data analytics, high-level targeting

Quantcast review by Cole F.
Cole F.
Validated Reviewer
Review Source

"Useful"

What do you like best?

Quantcast provides helpful information on site user behavior, geo-specific visits, profiles, etc. Also breaks data down into easy to read /share graphical representation.

What do you dislike?

It's a good tool for approximate data, and for how your site ranks among your competition. That said, it's not as reliable and accurate as paid services.

Recommendations to others considering the product

Good for overview use. Try the free version to dip your toes in the water first.

What business problems are you solving with the product? What benefits have you realized?

If you're looking to generate content more appropriately geared to your audience, then this is a good tool.

Quantcast review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Manager, Online Analytics"

What do you like best?

Extremely easy implementation for small sites and it is free! This tool can be used for basic hit level data aggregation which is a simplistic method of measurement.

What do you dislike?

Not a very advanced analytics are pulled from the tool so for larger sites it is not the preferred tool.

Recommendations to others considering the product

If you are looking for a free tool that is easy to implement, try out Quancast.

What business problems are you solving with the product? What benefits have you realized?

For very small bog sites I have used Quancast alongside other analytics tools to measure hit level data around site usage.

Quantcast review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great for "Quantified" websites"

What do you like best?

- More accurate than other vendors (Compete, Comscore) but only for "Quantified" websites, i.e. sites that have their tracking instrumented

- Great support, very knowledgeable staff

- Custom professional services solutions

- Modern UI / UX

- Freemium but you're selling your data

What do you dislike?

Many sites aren't "Quantified", you can see this from their top list: https://www.quantcast.com/top-sites/US?userView=Public, many well-known sites are either no there or are "Hidden". No transparent enterprise pricing.

What business problems are you solving with the product? What benefits have you realized?

Competitive intelligence, better audience segmentation, cross platform data

Quantcast review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"A perfect introductory tool for PR measurment"

What do you like best?

I confess that my interactions with Quantcast was limited to the before pay-wall services, but it was perfect for preliminary Public Relations measurement. It displays relevant information quickly and succinctly.

What do you dislike?

Quantcast had unfortunate limitations with respect to what sites it was able to pull data for. Too often (approximately 30% of the time), the engine was unable to find the website I required metrics for.

Recommendations to others considering the product

As long as its limitations are understood, this is a fine tool.

What business problems are you solving with the product? What benefits have you realized?

I was charged with assessing impressions and views for individual news outlet websites. I was able to provide relevant information to my team based off what Quantact returned to me.

Quantcast review by Phil W.
Phil W.
Validated Reviewer
Review Source

"Very Helpful Service"

What do you like best?

I have recommended Quantcast in the past to other businesses. I really appreciate the data and the insights they provide about our business.

What do you dislike?

I'm not a big fan of them attributing conversions on view-throughs. I think they could use some improvement on ad servers and in developing higher CTRs.

Recommendations to others considering the product

Great for analytics and lookalike campaigns.

What business problems are you solving with the product? What benefits have you realized?

They are great with analytics and lookalike campaigns.

Quantcast review by Agency in Information Technology and Services
Agency in Information Technology and Services
Validated Reviewer
Review Source

"Good Product "

What do you like best?

It's quick and easy to use. Provides a good overall picture of user demographics and traffic sources.

What do you dislike?

You can tell that the data is not always accurate.

Recommendations to others considering the product

Great product. You can tell that the data is not always accurate, but the analytics provide a good starting point for discussion. I've mostly used it for Business Development pitches and it helps with getting an idea of the client and their audience.

What business problems are you solving with the product? What benefits have you realized?

I've used it for Business Development pitches. It helps when familiarizing yourself and your team with the prospective client.

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"The best ad network I've used thus far"

What do you like best?

The results! The highest volume of conversions at the most cost effective price

What do you dislike?

My own fault but I don't use the dashboard and analytics enough, I need my rep to get on my case about that as I'm sure there's more insights to gain and business for them to win!

What business problems are you solving with the product? What benefits have you realized?

Getting jobseekers and applicants to our jobs. Through Quantcast we've realized where our target audiences live online.

Quantcast review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great customer service"

What do you like best?

Using this service for general web retargeting and am very impressed.

What do you dislike?

The way data is presented in agency feedback.

What business problems are you solving with the product? What benefits have you realized?

Top funnel customer acquisition, driving sales to site.

Quantcast review by User in Newspapers
User in Newspapers
Validated Reviewer
Review Source

"Good analytics tool for advertisers and publishers "

What do you like best?

Easy to use interface and ability to understand users' demographics and interests

What do you dislike?

Give you a general view of traffic and audience but lack details

What business problems are you solving with the product? What benefits have you realized?

audience interests and other top sites they viewed are useful to get users' persona; ability to research on competitors

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