It's not that easy to use. The previous web interface was horrible, the one they have now is way better but still they have a lot of work to do. Is not that easy to understand the data, nor to setup a new property.
If you want to use an alternative for tools like Google Analytics, well, yes, this is an option.
You should have into account that the data wont be reflected right away, you will have to let at least one day pass, so it mean no real time data.