What do you like best?
The implementation was simple, straightforward and the Qubit product team were on hand 24/7 for advice and best practice recommendations.
Having the power to make an informed decision on new site features and understanding our customer behaviour has revolutionised how we do business at James Villa holidays.
What do you dislike?
As powerful as the dashboard and Qubit platform is, a facility whereby we can archive and sort our tests from the landing page would be really beneficial - particularly when the volume of tests begins to stack up.
Recommendations to others considering the product
Data is power and understanding your customers onsite behaviour and what leads them to conversion is the greatest tool in an ever expanding e-commerce toolbox. The Qubit platform is a black and decker powertool of opportunity for e-commerce business owners and anyone with a transaction/goal based website.
What business problems are you solving with the product? What benefits have you realized?
With the Qubit platform and advice from the product team we have been able to segment our customers into key demographics, tailoring distinct messages to each cohort and increasing conversion across the board.
Restricted behind a code freeze on the website we were able to maximise the Qubit platform by applying important legal messages for travellers to the website after legislation change by the government - making us first responders in comparison with our competitors.
By split-testing various permutations we were able to define which copy worked better across a range of call-to-actions, increasing conversions and understanding our customers psychology at the same time.