What do you like best?
The amazing marketing tool that helps grow your email list and social media following at the same time. It taps into human psychology and gets people excited about the giveaway/ contest. My favorite part was the automated emails participants receive when someone else has moved ahead of them. This encourages the participants to keep going back to the contest page and share the contest with others to earn more points.
What do you dislike?
Initial set-up can be intimidating for anyone who has not used such a tool before. But this issue would apply to any marketing software out there. You need to invest a little bit of time to learn how to set everything up right.
Recommendations to others considering the product
This software WORKS! You want to ensure that your giveaway is a perfect fit for your audience. In other words, don't do a giveaway for an Apple laptop as it will attract too many people that may or may not be your target audience. Instead, have a giveaway that's tailored to your audience.
I also encourage you to reach out to your business partners and influencers to help spread the word about the giveaway/ contest. People are happy to spread information about giveaways. You just need to invest the time to reach out and ask for help.
What business problems are you solving with the product? What benefits have you realized?
Generate more sales leads and social media following. The biggest benefit for us was great brand awareness. Our prospects and partners know and trust our brand more as a result of Queue.