What do you like best?
I like the intuitive interface--the smiley faces really catch visitors' eyes and encourage them to fill out the survey. And there's no need to explain the scale--everyone knows what a smiley face means. We have an unmanned kiosk that has gotten a higher response rate for surveys than our previous, face-to-face interview method had gotten.
What do you dislike?
There are a few things I might want, as upgrades to the system:
We ask for zip codes as part of our questionnaire, and I would love if the zip codes could be validated and then displayed on a map. It's difficult and time consuming for me to map out all of the zip codes we receive.
I'd also love it if we could add a little footnote or additional information for some questions. A visitor might wonder "why do you want to know this about me?" (for questions like zip code or income level)--and I want to be able to explain why it's important. Putting that explanation into the question itself makes the survey more wordy than it needs to be, and only some people really care about the explanation. I'd like to be able to add a footnote or hover over for those people to read.
Recommendations to others considering the product
Give it a try! With the free trial, you have nothing to lose. I was reluctant because I had tried SO MANY others and I was getting burned out. Every time I thought I had found something that would work for us, I found some fatal flaw in it--limited usability or unreasonably low caps on the number of responses. When I got an email about QuickTap, I almost deleted it, but now I'm glad I didn't.
What business problems are you solving with the product? What benefits have you realized?
We are a museum, and we need to know whether our visitors are learning the things we want them to learn in the exhibits. We also really care about their satisfaction, so we want to know if they've had a good experience in the exhibits. And of course, we want to know which marketing methods are most cost effective and useful, so we ask where they heard about us. Our funding depends on our reaching visitors from across the state, especially in under-served areas, so we need to be able to show our funders where those visitors are coming from.