Qwilr is hands down one of the best tools I've ever used in Sales. Why?
1. It saves our team masses of time editing PDFs/Word Docs. We just create some core templates, and clone each one with a single click. Then just tweak copy, costs and the proposal is ready. I'd estimate we are saving 5 hours a week - this is a substantial business saving.
2. Clients absolutely LOVE them. Multiple times I've had clients comment on how clear our proposals are. This breeds confidence in our approach, and means we close more business.
3. Now this is the interesting one. Qwilr has actually helped us increase our prices. We A/B tested new pricing on Qwilr vs new pricing via our old proposal methods, and we found we closed more business at the higher price point with Qwilr. It's hard to assign this 100% to Qwilr as there were other variables involved, but it appears, related to point #2 above, that the clarity and confidence Qwilr brings in the proposal process, means that clients are more willing to accept those costs.
4. Their customer support is super reactive. It's unlikely that you'll need them because the product is so stable, but when I needed help with some formatting issues within a Quote block they replied to emails within a couple of hours each time. That is rare these days.
All in all, I can't imagine not using Qwilr from now on. It just works on so many levels.
I'd like to see more formatting options in certain blocks. For example, quote blocks are quite limited in terms of text placement/alignment. But you can easily work around this so it's not a big problem. It's a drop in the ocean compared to the teeth grinding pain of editing the text in a PDF!
I think the cloning of quotes could be handled a little better in a team scenario. For example, my colleagues sometimes forget that if they click on one of my quotes it clones it rather than previewing it. This makes things messy. I think this could be clearer from a UI point of view. I also think it would work better if the default option was simply to "look at" or "preview" the quote, rather than clone. Cloning is a very purposeful action, so it should really be hidden behind a click. Of course I get that you don't want team mates editing live proposals (and cloning by default protects them to an extent) but it would be simpler if you just had access rights, and options were clearly marked: "Preview/Edit/Clone" - Edit only being available if the original creator had given rights to that team member.
Please see my answers above in "What do you like best". The things I like best are so intrinsically linked to business benefits it doesn't merit a separate section. I guess this is the genius of Qwilr really, and why it's going to be so successful