What do you like best?
I've been using Radarly for 6 months now and I've to say it's a really great tool. It has a very friendly user interface and impressive coverage of data (we have 17 entities to track all over the country).
The graphs and reports produced are sophisticated and provide the user the flexibility to analyze huge volumes of mentions with minimum effort. My first need was to get insights on our main stores to give feedback/improvements from a customer point of view to the Business Unit directors. Online reputation monitoring is key for us to get better on what we do.
It's easy to use, especially for me who are not from a direct marketing department.
The support team is very helpful and most issues or questions are resolved almost the same day.
What do you dislike?
You can do pretty much anything you'd imagine with this system, but sometimes you need support for complex queries if you're not a social listening expert like me.
Recommendations to others considering the product
This is an extremely powerful tool so you have to be prepared to put the time in so you can use it effectively and learn your way around it. While it's easy to use there is still a learning curve involved. You need to be prepared for this and if you can allow for the time you'll definitely be able to use this to great effect.
What business problems are you solving with the product? What benefits have you realized?
We've been using Radarly for:
- Brand image
- Sentiment analysis
- Analyse our competitors' strategies
- Trends on the industry we should have a look to
All of this to make better business decisions like improve our customer relationship, open new offices, target different markets, improve our products and launch new ones (most important for us)