What do you like best?
The software is quite easy to pick up thanks to its well thought through ergonomics. Anyone can quickly learn how to manage this Social Media Analysis tool, opposed to others I have previously tested. Radarly does it all if the user wishes to. For instance, there are two query creation modes, one through a very intuitive interface and another where you can directly write the queries yourself, for more experienced users.
It is also possible to delete out-of-context and uncalled-for-results posts (pretty much impossible for a good part of the competition) which allows you to get accurate volume and tonality stats.
I particularly appreciate the reliability of the collected data - especially concerning the language matter but also in terms of comprehensiveness - and the possibility of easily qualifying mass social media coverage. There is also the possibility of exporting different quotes at all times in order to deeper analyze them furtherly.
At last, I find the “benchmark mode” very pertinent because it allows you to compare your own social media activities to the ones of your competition’s as well as the “influencers mode”, that facilitates enormously the detection of stakeholders around the reviewed subjects.
All this without mentioning that Radarly evolves constantly, always taking in consideration the client’s needs and queries.
What do you dislike?
Working in the tourism business, I would appreciate if Radarly could catch the opinions given on review sites, such as Trip Advisor, Zoover or Holiday Check for instance, especially because that would also be considered Social Media. But this is still very specific to the industry in which I act in any case.
Also, it’d be interesting to be able to set up the report offered by email, according to different alert levels (volumes variation or specific key words), especially in case of a potential communication or operational crisis scenario.
Recommendations to others considering the product
Giving that Radarly offers quite a numerous personalization possibilities, it’d be good if it would be let known in advance that a considerable amount of time should be spent to set the program up, especially when it comes to customizing the queries. This would allow having afterwards a completely reliable collection of data and then the possibility of making the best out of what this tool has to offer. Also I would advise to never hesitate on letting yourself be helped by Linkfluence’s support team. They know the product like the palm of their hands and are all in once available to guide you efficiently.
What business problems are you solving with the product? What benefits have you realized?
As a Digital Intelligence Manager, I mostly use Radarly for:
- Evaluate fallouts related to my company’s social media activities and particularly around our digital campaigns (brand content, events we organise for example).
- Detect our ambassadors and detractors
- Day-by-day e-reputation monitoring and spotting eventual crises
- Long term personal client’s conversations analyses concerning our brands and products on the social web universe all together.
- Evaluate the “health” of our communities and compare it to the ones of our biggest competition
With Radarly, I only have one social media tool that covers all these needs: it allows me to spare both time & money!