What I like best about Raven Tools is its ability to put everything in one location. For daily, weekly and monthly reporting, I typically have to check and login into several accounts or websites to pull information, which takes significant time when it's added up over the course of a year.
So the focus on efficiency is what I like most. Once you've made several campaigns, it's easy to switch gears and go back and forth between campaigns when doing research. I work with a website that has many related subjects that although similar, each require different campaigns, so I often need to look at several projects at once to record things.
Of the marketing tools, I get the most use of the SEO features, which include a site auditor (in beta at the time of this review), backlink explorer (Majestic SEO), a link manager and several other features. I like being able to use the site auditor and backlink explorer to find potential opportunities, and save them directly to the link manager or website directory that's provided. The link manager makes it very easy to organize potential links and media/marketing opportunities, and to update them with notes on the project's progress.
Overall, I get a lot of use out of Raven Tools and after using other tools like Moz, Majestic SEO and other SEO programs, I think that Raven's organization and efficiency make it a great software.
The only thing I dislike about Raven is the sometimes slow and clunky interface. Everything is very boxy and sometimes lags behind when reports or other things are loading. That said, I switch between campaigns pretty often and this seems to slow things down, but if you stay in the same campaign then this problem probably isn't as bad. Also, this is more of a personal preference than any real reflection of the software itself - everything runs fine, just gets a little slow at times.
Raven is a great tool for SEO, but it's even better for marketers that need to cover social media, content and PPC as well. In my experience, I haven't used the social or content tools much because of tools we already have in place, but I have browsed them and they seem beneficial. That said, the Raven users that will get the most use of the software are those that have needs in all areas of marketing, not just SEO.
The main problem Raven solves is that it makes managing and researching marketing campaigns much more efficient. It's easy to get lost in all the data, opportunities, content, etc. that's required of a campaign, so Raven does a great job of combining a lot of tools to make organization smoother. It's definitely cut down the amount of time I spend on reporting, research and marketing analysis.