What do you like best?
I use Raven Tools primarily for keyword research and reporting. I like that Research Central pulls data from Google Adwords keyword tool and includes search volume ratios and competition values. It's easy to save relevant phrases in Keyword Manager and then categorize and sort using tags. It can also be exported for additional documentation and review.
The reporting engine is easy to set up and customize and provides simple, user friendly results. This has been invaluable for automated reporting to our clients with combining metrics from website analytics, social, email, paid advertising and more.
This tool is fantastic for understanding and monitoring a website, social, competitive landscape and wide variety of online marketing needs.
What do you dislike?
Not much. This has been a great tool for conducting audits, research and ongoing reporting.
Recommendations to others considering the product
This is a great agency tool for managing multiple reporting and online tools, plus research, planning and reporting back to clients.
What business problems are you solving with the product? What benefits have you realized?
Efficient, customized and automated website marketing reporting.
Solid competitor and keyword research tools.
Integrates all the main services into one tool where you can review everything: Google Analytics, Search Console, Social Feeds, Email and Paid marketing.