What do you like best?
I've been extremely happy with the quality of the data appends-- we are enriching a lot of leads and providing our sales and customer service teams with a lot of valuable information.
What do you dislike?
We use two reach force products:
Continuious Data Quality Management
Smartforms-- smartforms implementation is a bit odd and it has some severe limitations in the way it operates within Marketo-- I wonder if there couldn't possibly be a better/easier way.
Smartforms requires you to put a piece of JS into the page template and then add a ton of hidden fields-- the problem is this causes a serious additional lag on your load time. Load time drives so much of what we do when we optimize that I worry.
Recommendations to others considering the product
For us, it was a better solution than any of the others I saw on the market. I've met with the company leadership and I think they are headed in a great direction. Excited to be working with them!
What business problems are you solving with the product? What benefits have you realized?
Data Quality-- we have so many different data sources and we have people transcribing data into excel, etc. This allows us to ensure that the data in our system is valuable and ready for sales.
Also, making dupes has been incredibly useful.