Although we had previously had poor experiences with other SAAS companies and their onboarding, training, customer support, and overall delivered product vs. promises, our experience with Real Magnet has been nothing short of fantastic.
The platform is able to do even more than we expected. Its flexibility and yet simplicity has been a breath of fresh air. It is incredibly well thought out, and we are thrilled with its capabilities.
The message development is extremely user friendly and versatile, and although it does not directly integrate with our AMS, there are avenues to easily create a two-step, 5 minute daily integration process. The social integration is also very beneficial and efficient.
Most importantly, RM's marketing automation system has great templates that can be used for a wide variety of campaigns. Additionally, when we have been developing campaigns that have elements unique to our association, the marketing automation workflow builder adds flexibility and ease of use that has been important to our overall projects.
The implementation team was fantastic through the startup process, working closely with us and actually caring about how we implemented the platform. As we shifted from implementation to everyday use, Real Magnet continued with their exemplary service levels. They are dedicated, knowledgeable, and incredibly kind.
The highlights of RM center around the strength of their platform and its flexibility and their caring corporate culture that transcends the the typical SAAS company.
The social integration is fairly new (at the time of this review), and they are continually working on improving that portion of the platform. Although cross posting is available with enhanced features such as Twitter cards, etc., both the posting and the monitoring could use a little more improvement.
The administration can sometimes be a bit cumbersome, but their tech support team has assisted every time.
We moved to marketing automation to increase our communications with members and future members of our association to develop engaged and informed industry leaders. The shift was immediately evident with both our members and prospects. We are a small office, so efficiency through this shift was paramount to our success.