What do you like best?
Branded short links make life easier for both me and my customers, by providing a simple way to focus attention. If I want to show off a particular product, I can use a short link that contains the name of the product, instead of a long, convoluted URL. This makes it easier to share, and to remember. Rebrandly makes it very easy to create branded short links for virtually any web page, and it's a must-have tool for any marketer.
What do you dislike?
I'm very frustrated at the rise in cost to $19.99 a month. Rebrandly started as a free service, though I believe they made some money off the sale of the domains to be used for the short links. As a fairly early adopter, I was "grandfathered" in to a free account. I didn't necessarily expect it to stay free but neither did I expect it to jump to 20 bucks. Recently I decided to add short links to a second website. I wish I'd never done it, because it ended my days as a grandfathered free user . I really love the service, but am beginning to doubt whether it's truly worth $20 a month to me, on top of the many, many other "small" expenses involved in running my e-commerce website. At half the price, I wouldn't be hesitating. But $20 is far too high in my book.
Recommendations to others considering the product
1) Consider the cost, and decide if having a custom short link is going to benefit you enough to warrant $20 a month outlay. It doesn't sound like much, but when added to the heap of other must-have apps and programs a self-supporting website runner is supposed to come up with on a monthly basis, it's definitely another chunk. 2) Choose your short URL well. It's going to represent you, and should be able to cover all aspects of your business, unless you want to have multiple short URLs, which could get expensive.
What business problems are you solving with the product? What benefits have you realized?
I use my custom short link domain to create links for all my social media, making each memorable and intuitive so people don't need to remember a cumbersome URL. If I want to send out a link to an interesting article to my mailing list, I use it as well, keeping my brand in front of them. To highlight a specific product, I will often make a short link incorporating the name of the product. It just keeps things in plain language instead of long URL strings, and I think that's much easier for people. It's certainly easier for me.