What do you like best?
The workflows and the automation - killer excellent benefits for our financial planning (fee-only) practice! I like the integrations and have only reached the tip of the iceberg with MoneyGuidePro integration. We also like that our emails to clients save and feed directly into each client/contact that we have an email address for on file. This way, for compliance, we have the entire email history record on demand and for new advisor on-boarding, each client has their own history to research and save on training time.
What do you dislike?
Getting the data clean and setup is a bit cumbersome. There is no "bulk edit" function. While I recognize for security purposes, updating the password so often is helpful, it can also be a real drag on our processes.
Recommendations to others considering the product
Get your firm using Redtail as your CRM as early as possible. The larger your lists to convert in, the larger the upfront work it will require for "clean data." The compliance factor: getting email addresses into the system as soon as possible for all clients and prospects will help with sharing client email across advisors and for any compliance history available as well.
What business problems are you solving with the product? What benefits have you realized?
Managing our entire client list, prospect list (which we then feed both email lists into Constant Contact), and I'd like to integrate with our inbound leads through AdvisorWebsites sometime soon also. We also solve the "where are we at with such-and-such client" problem, now both of our firm's advisors can login and see where we are with each client all the time, anytime. The automation will help us solve the problem of updating addresses and keeping data cleaner.