ReTargeter

1.3
(2)

Comprehensive display advertising and retargeting solutions.

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ReTargeter Reviews

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ReTargeter review by William G.
William G.
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"ReTargeter Not What I Was Hoping For"

What do you like best?

Retargeter is a somewhat flexible solution, but really lacks a lot of the wow factors that AdRoll provides.

What do you dislike?

Retargeting is a new space with new competitors popping up all the time. That said, not every solution in the space is equal. Some are much farther along than others. In my experience, Retargeter was behind other competitors in reporting and even foundational campaign management functionality. Their customer support was also a problem while I was a member.

Recommendations to others considering the product

Check out AdRoll instead.

What business problems are you solving with the product? What benefits have you realized?

We used Retargeter to test retargeting as a channel, but with their monthly subscription you feel like you are the short end of the stick. Other solutions in the market like AdRoll let you pay as you go (pay for performance) which in my mind is a must both for testing the channel as well it's long-term viability.

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ReTargeter review by Consultant
Consultant
Validated Reviewer
Review Source

"Great brand, lacking technical capability."

What do you like best?

Retargeter provides an excellent level of service, even for advertisers with small budgets. I was impressed with this.

What do you dislike?

Their services are all outsourced to other providers, like AppNexus and AdExtent. Very few of their technical capabilities are a result of in house efforts.

Recommendations to others considering the product

For very basic retargeting, they're fine, but there are several other options worth considering. For anything more technical, you'll need a heavier hitter.

What business problems are you solving with the product? What benefits have you realized?

Building and developing audiences, trying to reach them through display ads.

What Display Advertising solution do you use?

Thanks for letting us know!
Kate from G2 Crowd

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