Return Path

(26)
4.3 out of 5 stars

Return Path Email Intelligence Solutions for Marketers utilize the world’s most comprehensive set of email intelligence and data to maximize inbox placement rates for your overall program and individual campaigns.

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Showing 26 Return Path reviews
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Return Path review by <span>Christine C.</span>
Christine C.
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Powerful tools offering priceless insight into placement and deliverability

What do you like best?

In the ever-evolving email environment - where engagement, authentication and complex mailbox provider algorithms make or break a senders deliverability and inbox placement - it’s important to work with the best. Aligning with Return Path was an excellent decision for us and has allowed us to remain very competitive in the inbox. They have unique and vital relationships with many mailbox providers, and the insight that affords us is unparalleled. The tools are innovative and they are always working on the next best thing, plus, they are easy to integrate and customize, so we’re able to focus more energy and attention on building compelling creatives, content and growing our great email program.

What do you dislike?

We've been very happy working with Return Path, but some of our IPs are "shared", so we send on behalf of multiple domains and I would love a way to tap into even MORE within the "Inbox Monitor" tool based on this unique multi-domain set-up.

For our shared IPs, they treat us as if we were an ESP, but we're not and it's a very unique situation since we're owned by the users we send on behalf of. I feel there should be Certification options, above safelisting, available for organizations in this situation.

Recommendations to others considering the product

Set-up a webinar today and then see if a trial is available so you can really test it out and see if it makes sense for your business. Make sure you have a clear idea of what you're looking to accomplish with the tools and push the sales team to answer your questions. This product is not for everyone, so questions are key.

What business problems are you solving with the product? What benefits have you realized?

The Return Path portfolio has allowed us to maximize our inbox placement across all IPs, confidently warm up new IPs without a hitch, transition to fully responsive designs, target and resolve temporary deliverability issues with certain providers and so much more! I cannot say enough great things about the tools and the people at Return Path. Our program continues to grow and improve due to this great relationship.

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Return Path review by <span>Scott H.</span>
Scott H.
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Return Path email optimization

What do you like best?

Visibility into email deliverability/inbox placement not provided in-the-box by our email system. Alerts for blacklists and deliverability issues. Pre-deployment tools to test rendering (Litmus).

What do you dislike?

Some implementation hurdles, not everything as simple as we hoped. Not everything disclosed during sales process but some of that is on us for not asking the right questions. Not full visibility into B2B providers but they do support some with their seedlists.

Recommendations to others considering the product

Ask lots of questions during the sales process to be sure this is the right solution for you and your unique business needs. Ask about implementation and the details of what is/is not included, what exactly are all the different service components. There are other vendors out there but we felt that this was the best fit for our needs and challenges.

What business problems are you solving with the product? What benefits have you realized?

Email optimization, inbox placement, catching issues and red flags right away, leading to higher open rates, conversions, and revenue from email programs. This tool is helping us find flaws in our email programs that are bringing down our ability to deliver email to the inbox.

What Email Tracking solution do you use?

Thanks for letting us know!
Return Path review by Administrator in Internet
Administrator in Internet
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Managed Accounts are the way to go

What do you like best?

We are a platinum partner and receive a lot of hands on help from our technical account rep. I've personally interfaced with 4 technical account reps over the last 3.5 years and our first and current are phenomenal assets to our deliverability efforts. They continually go above and beyond in getting us the information we need in a timely manner. We love working with them.

What do you dislike?

The tool has it's limitations. It'd also be nice to get a little more international ISP coverage in some of the geos we focus on.

Recommendations to others considering the product

While I haven't used the self-service model they provide, we have found great successes here with the partnership we've created. It has been worth the monetary investment it requires.

Also, the whitelisting program works. We see increases/decreases in inboxing directly correlated to whether or not we're certified.

What business problems are you solving with the product? What benefits have you realized?

We're monitoring our email deliverability on batch and blast type mailings. We have seen increased inboxing rates due to the technical and strategic direction in conjunction with the whitelisting program they offer.

Return Path review by <span>Jason R.</span>
Jason R.
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Exceptional Email Marketing Intelligence Tools to Help Maximize Deliverability and ROI

What do you like best?

Return Path tools such as Inbox Monitor allow you to gain better insights into how many of your emails are actually making it to the inbox. This unique data is not available from your Email Service Provider, so it is hugely beneficial. You are able to gain a much more holistic picture into the true performance of your email marketing program.

What do you dislike?

I wish that the size of the Return Path Consumer Network was larger than it is, which is currently about 2,500,000. While the Return Path Seed List provides a great proxy for deliverability in Inbox Monitor, having insights into Inbox Placement Rates from your actual subscribers is much more valuable. Smaller campaigns often do not have enough overlap between your customer list and the Return Path Consumer Network, giving you only the seed list data.

Recommendations to others considering the product

Go for it, you will not be disappointed!

What business problems are you solving with the product? What benefits have you realized?

We're trying to increase our deliverability and corresponding ROI. Return Path's tools have been invaluable in helping us to drive the greatest value out of our email marketing program. With the world of email marketing and deliverability being so complex and constantly changing, Return Path's tools will be essential to our continued success.

Return Path review by <span>John H.</span>
John H.
Validated Reviewer
Organic
Reviewed On

sender score review

What do you like best?

we are looking to improve the deliverability of our emails. We have used a few tools but return path is the most user friendly interface by far. We have only used it a few days and seeing results already.

Thanks

john

What do you dislike?

habe not found any problems yet, although tried to reset my password yesterday and nothing has come through.

What business problems are you solving with the product? What benefits have you realized?

We have a weekly leads bulletin that goes out every week and in the first 10 months of launch we have gathered a large database. As the database is growing day by day its hard to keep on top of making sure the database is clean, do our customers and leads still want to hear from us etc. The benefit of the tool so far is we can see immediately where our sending reputation is and what we need to do to improve.

Return Path review by User in Retail
User in Retail
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Useful But Expensive

What do you like best?

I love the inbox monitor component. Being able to add a simple seed list to my marketing emails allowed me to track spam and undeliverable rates over time. This was extremely helpful as I could see shifts up and down based on the audience segment I was mailing. This helped inform my email segmenting strategy.

What do you dislike?

Their certification program is over hyped. I used it for over a year and saw no significant changes between being certified and not certified. I never saw a return on this investment.

Recommendations to others considering the product

Test the certification program before purchasing it. If not allowed to test how successful it is first then just use the inbox monitor.

What business problems are you solving with the product? What benefits have you realized?

The tool was meant to solve issues with email deliverability and help decrease spam rates. The main benefit is the inbox monitor feature which gave a good read on whether we need to adjust our customer segments or not to maximize our email inboxing.

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Kate from G2 Crowd

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