Right On Interactive

(31)
4.5 out of 5 stars

Right On Interactive marketing automation aggregates data, automates campaigns, scores profile and engagement, and graphically shows customer lifecycle.

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Right On review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Organic
Reviewed On

We have a highly positive experience using ROI and with their client success team

What do you like best?

One of the strongest capabilities of the ROI solution is its ability to model sophisticated multi-step drip campaigns. Using the drag and drop campaign builder makes creating them easy. Combined with its segmentation builder, ROI lets us get highly targeted campaigns online quickly.

What do you dislike?

The one thing I dislike is a personal productivity nitpick. The sort/filter on list pages does not persist when you leave/return to the list.

Recommendations to others considering the product

We get a lot of value from ROI. Our inbound marketing needs are pretty straightforward, and the system lets us get where we need to be, quickly and easily. My recommendation to others, particularly those with sophisticated database marketing requirements, is to take a close look at ROI. The system is capable of pulling in and processing multiple data sources to create highly targeted audience segments based on RFM and other analyses.

What business problems are you solving with the product? What benefits have you realized?

We are solving the problems one faces without a campaign management and marketing automation solution in place. Our ability to target audiences with relevant and timely content is increasing our conversion rate, and moving leads more effectively through each stage of the customer lifecycle.

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Right On review by <span>Brett N.</span>
Brett N.
Validated Reviewer
Verified Current User
Organic
Reviewed On

ROI - The Adaptable Platform

What do you like best?

The top three points where ROI stands apart -

*Really do listen to your feedback for product development

*You are assigned an account manager who helps with both the short term needs and long term strategy as well as very quick, helpful assistance through a ticketing system if they are not available.

*Ever changing product - A different product from what it was a month ago, year ago, etc. They do keep an eye on what's out there, as well as listen to user feedback, and are constantly making changes and additions to improve the product.

Overall, I think ROI is a great product which would meet the needs of most marketers.

What do you dislike?

Not currently as feature packed as some MAPs but quickly evolving.

The web based solution can be a bit slow to respond at times. It only becomes a nuisance if you're in there a lot.

Recommendations to others considering the product

They are very good for the price. When considering alternatives, take into account the full cost of the support you will require. With some of their competitors, the support difference alone could be a 30k+ premium just to parallel ROI support.

What business problems are you solving with the product? What benefits have you realized?

This was our first MAP so we weren't sure what to expect. ROI has helped us leaps and bounds over where we were. We can now view and score prospect activity to send to sales, gain insights into what's working and not (emails), and create drip campaigns to keep our company top of mind for the prospect.

What Marketing Automation solution do you use?

Thanks for letting us know!
Right On review by <span>Morgan F.</span>
Morgan F.
Validated Reviewer
Verified Current User
Organic
Reviewed On

ROI on ROI

What do you like best?

The ongoing supportive relationship form the ROI team. From simple clarificaiton or refresher questions to complex situations I've always received very helpful direction and insight. While we have brought insight of our CRM data, the team has been great at taking that data to the next level with specific and tangible (and fun!) tools and tactics.

What do you dislike?

Occasional glitches with segmenting, exporting, template layout, and saving have caused delays and frustration with usability of the tool. Though it does takes two to tango, our biggest obstacle to overcome has been the long process of integrating with our CRM.

Recommendations to others considering the product

Obviously the more work you complete up front to align your CRM with ROI the better, but truly putting in the time to prepare both systems for a closed circle of communication is vital. With that completed, you can jump right into using the full capabilities of ROI!

What business problems are you solving with the product? What benefits have you realized?

Prior to working with ROI, we had only dreamed of having such informative and tangible data regarding our leads. ROI also helped tie together our digital marketing efforts that had been disparate prior to.

Right On review by <span>Brian W.</span>
Brian W.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Fantastic Customer Life Cycle Marketing Software

What do you like best?

Right On Interactive (ROI) is an amazing platform with immense customization options. It's ability to adapt to any business environment has made it a go to solution for our business as well as a frequent recommendation and deployment for our clients. The team at ROI also does a fantastic job of helping guarantee success in deployment and ongoing utilization.

What do you dislike?

One of ROI's biggest strengths can also be it's biggest challenge. The customization and integration options in the tool make it very versatile, but for business wanting something to take off the shelf and deploy it may be difficult to fully maximize the effectiveness of the system.

Recommendations to others considering the product

If you are looking for a solution that has a team that will truly back you up and make your dreams come true, then ROI is the product for you. Be sure to make a list of integrations you would like and expect to review your business challenges and be engaged by a team of super smart and fun folks.

What business problems are you solving with the product? What benefits have you realized?

We are using it at Raidious to manage marketing and communications with our subscribers, prospects, clients, and advocates. We have been able to leverage new insights into our customers and prospects and organize our marketing and sales efforts in a focussed and effective manner.

Right On review by <span>Amy K.</span>
Amy K.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great product and even better people!

What do you like best?

The potential for this product is endless. There are so many different options ranging from a simple one and done campaign to an intricate drip campaign that covers every scenario you could ever dream of. The new campaign builder makes this even easier with its visual presentation.

If all of this wasn't enough, the staff at ROI makes using this product even easier. Their dedication to their customers is evident from day one. They answer questions quickly and simply. They are flexible and accommodating to fit into your schedule.

What do you dislike?

This system is extremely customizable, which means there is a certain amount of training that needs to happen to maximize the results. That being said, the staff at ROI works incredibly hard to make sure you have every bit of information you need to make the most of this software. And they do an amazing job.

Recommendations to others considering the product

Go through the training and be amazed at everything ROI can do for your business.

What business problems are you solving with the product? What benefits have you realized?

Not only have we been able to send out emails to clients and potential clients we have also been able to track what has come from those emails using the reports available.

Right On review by <span>Mark S.</span>
Mark S.
Validated Reviewer
Organic
Reviewed On

Incredibly pleased with our purchase six months into working with ROI's Lifecycle Marketing platform

What do you like best?

We are approaching the six month mark of being on board with this software company and wanted to review our experience thus far.

The sales team was very systematic and professional. Our salesperson, Lori Grass was thorough in assessing our needs and made sure she understood our goals and challenges before giving us a customized proposal. She hit the perfect balance of moving us along in the sales cycle while patiently addressing our questions and concerns.

We spent a month carefully comparing ROI to several other providers of marketing automation software and chose ROI based on two main factors: flexibility and service.

The other providers had standardized products with little ability or willingness to be flexible to address our particular needs. We would be required to fit into their system with little customization possible.

When we read the reviews of the different products on G2crowd.com, the comments consistently touted ROI’s strong focus on providing fast, attentive customer service. We have found this to be true in our six months with them. Most small/medium issues are addressed the same day and we receive communication if an issue will take more than 24 hours to be resolved.

Once we signed the contract, we were passed to the onboarding team who immediately scheduled with us. I’m sure many have experienced the frustration of being put on a lengthy hold once the ink was dry. This was not the case here. We were scheduled to pass the information needed to setup our account the following week.

We got a good example of the personalized service offered when our unique configuration warranted the attention of Amol Dalvi, the CTO of the company. I am doubtful that any of the other marketing automation companies we reviewed would have devoted the time of their chief technology officer to our unique needs.

Once we became familiar with the basic functions of the software, we were referred to the customer success team to help us plan how to get the most out of our purchase. Several team members worked with us regarding our two distinct client bases to understand how to implement a Life Cycle marketing program, attracting and retaining customers while moving them along a continuum of engagement.

We pledged to utilize all of the functionality of the software and are well on our way to making good on that promise. The customer success team has been extremely responsive to our perhaps greater than average number of requests for guidance and clarification.

What do you dislike?

One note of caution: Although the sales team in no way misled us into thinking that “marketing automation” is literally “automated,” requiring little or no effort, we can see how the term could mislead a marketing department to believe that this is a “turn the switch and go” product. In order to fully utilize the functionality of this comprehensive software package, the purchasing company needs to be fully committed to spend the time and dedicate staff to understand and implement the software.

Recommendations to others considering the product

Do your due diligence and research the other marketing automation platforms that are out there. We believe that the ability and willingness to customize their product around the client's needs coupled with their excellent customer service will lead you to make the same decision we made, ROI!

What business problems are you solving with the product? What benefits have you realized?

One application that we chose to implement required some detailed and complex programming, as we wanted to contact a representative of the prospect, instead of the prospect him/herself. Technical Project Manager, Suzanne Zaleski spent the better part of a week parsing code to accomplish this request. With it, we have implemented a campaign that allows us to recruit previously lost business with a series of emails 90/60/30 days from the prospect’s annual renewal date as well as a series of two phone calls – all pre-programmed and automated.

In summary, although we have only scratched the surface with what is possible with this software, we have made steady progress with the readily available assistance of almost every department at ROI.

We are incredibly pleased with our purchase and plan to continue to dig deeper into its functionality to enjoy all of the benefits of marketing automation and Lifecycle marketing.

Kate avatar
Kate from G2 Crowd

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