Rival IQ

(28)
4.6 out of 5 stars

Rival IQ provides analytics and competitive insight to digital marketers.

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Rival IQ review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
Invitation from G2 Crowd
Reviewed On

Extremely Valuable Social Tool

What do you like best?

Our team loves the ability to enter competitive handles and track performance across the landscape. The charts available have been very helpful to the clients.

What do you dislike?

There really is nothing that I dislike about this tool.

Recommendations to others considering the product

Take a look at the tiered packages they offer when deciding what your client really needs. They offer a monthly fee instead of a full year, so this could be a way to sell it in to clients as a trial if they currently don't use any tools or are hesitant.

What business problems are you solving with the product? What benefits have you realized?

One of the biggest benefits that we have found is the ability of Rival IQ to use machine learning to identify which posts our competitors are likely boosting with paid dollars. This helps us make a case to clients to continue to utilize paid and also helps inform our overall strategy.

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Rival IQ review by <span>Linda R.</span>
Linda R.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

An easy way to gather intel on competitors

What do you like best?

Their reporting dashboard is easy and their automated reports are a great added feature. Super easy to figure out, very user friendly, excellent customer support.

What do you dislike?

I don't always agree with the random daily emails that come - I would like the option to toggle which alerts I should get (i.e., when someone changes positioning language is more important to me than when someone changes a click through URL).

Recommendations to others considering the product

Consider your competitive set and how you want to organize them.

What business problems are you solving with the product? What benefits have you realized?

We are able to benchmark our social performance against peer institutions, competitors, and aspirational institutions.

What Social Media Analytics solution do you use?

Thanks for letting us know!
Rival IQ review by <span>Aimee L.</span>
Aimee L.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Good Competitor Reporting

What do you like best?

Rival IQ allows you to track your competitors' social media accounts and compare your progress with them.

What do you dislike?

I'd like to be able to see the reach data of our company's social media as well as the data that is used to compare to competitors.

Recommendations to others considering the product

The software is not your typical social media reporting software. It does not have reach data for example, it only has public data so that you can compare to your competitors.

What business problems are you solving with the product? What benefits have you realized?

We are using Rival IQ to track our social media engagement against our competitors. It has helped us create benchmarks for progress based on what our competitors are doing.

Rival IQ review by <span>Drew B.</span>
Drew B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Amazing product for aggregated digital and social analytics, monitoring, and reporting.

What do you like best?

Product functionality, roadmap, and continual updates to the platform. Their platform is incredibly robust and they are constantly rolling out new features, updates, and advanced reporting and analytics.

What do you dislike?

Rival IQ has built in some amazing integrations with social platforms. It's been tremendous to compare multiple accounts in aggregate and against competitors. Their original custom reports section was not very robust, but they have made big improvements lately that have made their custom reporting really great. My only feedback would be for continued work on custom reporting and dashboards, which I believe they are still working on.

What business problems are you solving with the product? What benefits have you realized?

We use Rival IQ for competitive tracking and tracking our portfolio companies. Rival IQ made it easy for us to aggregate social and digital monitoring across multiple channels and companies into simple, easy reporting. Rival IQ is also really beneficial in helping us determine what content is working and not working on our social channels and where we can find the most value in our content.

Rival IQ review by <span>Fernando D.</span>
Fernando D.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Service...but way too expensive

What do you like best?

Landscape comparison is the best feature that RivalIQ has, with that you can see at once how your brand is doing in relevant terms against competition

What do you dislike?

Rival IQ prices are out of the market, and even worst they do not respect previous agreement with loyal users that have been with them for years.

Recommendations to others considering the product

Look for other options before committing to an annual plan, it is way too expensive compared with other options. Other options may not be as complete as RivalIQ's but the price will be beter

What business problems are you solving with the product? What benefits have you realized?

Mostly customer reports about our performance as an agency

Rival IQ review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Great social analytics tool!

What do you like best?

Robust for social analysis (both for your own client/website but for competitors too), but there's some pretty cool stuff in the "web" section. The alerts give you a list of the changes to your property or that your competitors have gone through, including updates to titles/descriptions, social bio updates, breakout social posts (ie highly engaged-with content), and another report even gives you a snapshot every week of a particular website so you can see changes over time.

What do you dislike?

The SEO section is pulling in data from the SEMRush and Moz API's and if you already have access to these tools, it's not as helpful.

Recommendations to others considering the product

Rival IQ seems to do everything well, but doesn't specialize in one particular aspect of social media monitoring or anlaytics. If you're looking for a specific use case, you might want to go elsewhere.

What business problems are you solving with the product? What benefits have you realized?

We needed a social analytics and listening tool that integrated insights for clients and their competitors. Rather than pull data from multiple sources, we can just visit the dashboard of Rival IQ.

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