The solution can do it all, but back-end and external-facing. It's a great way to manage a database of references and all relevant information, including contact info, what they're willing to do and historical "usage." It's asset management is also fantastic, especially with it's ability to tag the content so it can be found later very quickly and easily. Your marketing and sales team will likely appreciate the external-facing capabilities, like the dedicated "landing pages" (Spotlight, I think it's called). The integration with SFDC is also very, very helpful.