RO Innovation

(9)
3.9 out of 5 stars

A customer reference management platform designed for sales enablement. Simultaneously activates the right content and voice of your customer at the right stage of the buyer's journey, while providing real-time analytics on new revenue driven by customer advocacy.

Work for RO Innovation?
Guru salesenab  2x

Learning about RO Innovation?

We can help you find the solution that fits you best.

RO Innovation Reviews

Ask RO Innovation a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 9 RO Innovation reviews
LinkedIn Connections
RO Innovation review by <span>Todd G.</span>
Todd G.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Can manage all things customer reference/advocacy

What do you like best?

The solution can do it all, but back-end and external-facing. It's a great way to manage a database of references and all relevant information, including contact info, what they're willing to do and historical "usage." It's asset management is also fantastic, especially with it's ability to tag the content so it can be found later very quickly and easily. Your marketing and sales team will likely appreciate the external-facing capabilities, like the dedicated "landing pages" (Spotlight, I think it's called). The integration with SFDC is also very, very helpful.

What do you dislike?

No dislikes, other than the speed of the platform could use a little improvement.

What business problems are you solving with the product? What benefits have you realized?

Reference and asset management.

Sign in to G2 Crowd to see what your connections have to say about RO Innovation
Headshots
RO Innovation review by <span>Sofia A.</span>
Sofia A.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Just OK for Content Management

What do you like best?

The user interface is simple and easy to navigate. The integration in Salesforce.com is also extremely useful. I like that ROInnovation syncs with Chatter so I receive email updates when assets are updated, changed and shared. I also like the "Top Assets" - assets that are most commonly being used by the rest of the sales organization and "Latest Assets" - assets that have been recently updated and/or added to the Vault/ROInnovation. The Spotlight feature (micro-website) is a great tool and our sales team has taken full advantage of this feature for prospecting.

What do you dislike?

The tagging system on the backend/administrative side is extremely complicated making it hard for end users to find content. I have yet to fully understand how the tagging system works and it's extremely difficult to find tailored content for my prospects. Other than spotlights, there is no way to track the assets once they are sent to prospects/downloaded from the internet.

What business problems are you solving with the product? What benefits have you realized?

- Content management

- We also want to make sure that our sales team can find all the sales assets they need throughout their sales cycle process when they need them to be successful

- We would also like to understand what content is being used by the sales org and also what content is resonating with our prospects

What Sales Enablement solution do you use?

Thanks for letting us know!
RO Innovation review by <span>Sterling J.</span>
Sterling J.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Boulder Logic is a 10X solution!

What do you like best?

Boulder Logic gave our company immediate ROI. Instead of relying on spreadsheets and emails and walking around, we can now know find better references that are perfectly matched in seconds - all within Salesforce. Reps now spend less hours searching for references and more time selling using our most powerful sales tool - our happiest customers. And that adds up to more deals in less time. This is why it's a 10X solution. From an administrative standpoint, I love being able to keep track of which references are over/under-used. Our large sales team LOVES the microsite capability! And nominating new references into the database only takes a minute or two. It's so easy and powerful, it blows my mind.

What do you dislike?

I would like to see a feature added that automatically detects whether a new nominated reference is a duplicate record. Currently, it requires the admin or submitter to manually check.

Recommendations to others considering the product

Given the merger between Boulder Logic and RO Innovation, it's unclear whether both platforms will persist independently or if they will mutually benefit as a combined platform at some point in the future. Decide which one is best for you. We chose Boulder Logic.

What business problems are you solving with the product? What benefits have you realized?

Qualtrics is trying to close more deals in less time while scaling at an incredibly fast pace. This demands efficiency, speed and transparency. Boulder Logic delivers on all three.

RO Innovation review by <span>Dan G.</span>
Dan G.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Excellent customer portal

What do you like best?

Very easy to manage and use, customers like the accessibility and the ability to easily share content with their colleagues using "spotlights". Data analytics is excellent, as is customer support.

What do you dislike?

lack of customization capabilities, and search could be better. Otherwise a very good product.

Recommendations to others considering the product

The support is truly stellar - they jump when you call and solve problems fast.

What business problems are you solving with the product? What benefits have you realized?

I need to get timely content out to a diverse customer base. I cannot afford to provide live service to everyone, so a robust self-service portal is essential. This system meets my needs.

RO Innovation review by <span>Amy F.</span>
Amy F.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

If you are serious about your reference program, you need Reference View

What do you like best?

Integrates w/SFDC & enables self service

What do you dislike?

Paying extra for features that should be in product.

What business problems are you solving with the product? What benefits have you realized?

Scaling our reference program and empowering our sales team to do the customer research on their own. Also, our sales org and SDRs can send customized microsites, with all the relevant content to a prospect and track the activity.

RO Innovation review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Good experience!

What do you like best?

- I had a lot of visibility and transparency into references that are available and ones that are not. I could also control how many times a reference is used so that we would not over- use it.

- Building out a reference program - it made it easy for sales to request references via the tool, rather than by email

What do you dislike?

- It takes quite a lot of work to get everyone on the same page and everyone using the tool consistently. I remember having to educate a lot of people on the tool and trying to convince sales to use it.

What business problems are you solving with the product? What benefits have you realized?

- When being used appropriately and efficiently it improved speed and process. Everything was much quicker rather than going back and forth by email.

Kate avatar
Kate from G2 Crowd

Learning about RO Innovation?

I can help.
* We monitor all RO Innovation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.