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Rollworks

4.1
(5 reviews)

It’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.

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Rollworks Reviews

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Showing 5 Rollworks reviews
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Rollworks review by User in Computer Software
User in Computer Software
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"A great complement to other digital marketing channels"

What do you like best?

Rollworks seems to have a good selection of placements across multiple networks, which makes it easy to appear like you're everywhere to prospects who've previously visited your site and haven't converted.

What do you dislike?

It's an advanced feature, but I wish it was easier to automate the process of pushing granular conversion data into my marketing automation so I have more detail around what's driving view-through conversions. Right now, it's a manual process to load this report data and ensure that our Rollworks campaigns are getting partial credit for driving engagement.

Recommendations to others considering the product

Make sure to check in regularly with the team at Rollworks and ensure that you have a good feedback loop going with what works and what isn't to ensure that they can help you to optimize your campaigns.

What business problems are you solving with the product? What benefits have you realized?

We wanted to ensure that we were present on as many different channels as we possibly could. Rollworks gave us another channel that we could us to both prospect and retarget the right audience.

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Rollworks review by User
User
Validated Reviewer
Verified Current User
Review Source

"Lots of improvement"

What do you like best?

Ads are served up to the right people and we have recently gotten comments that people are seeing our ads. This helps us drive more people to our website and events.

What do you dislike?

There are some bugs. Copying and editing ads or campaigns often pop up with errors saying it cannot be completed at the time, which can slow down the process of the campaign. Also, contact matching can take a long time, but that appears to be true of Choozle as well

What business problems are you solving with the product? What benefits have you realized?

We are using it for branding and driving people to events. We recently got a comment from someone we invited to an event that they already been seeing lots of ads for the event before signing up.

What Marketing Account Management solution do you use?

Thanks for letting us know!
Rollworks review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"RollWorks Display Review"

What do you like best?

The RollWorks interface learns in real time and optimizes based off of user data. This allows us to learn from the data rather than making assumptions about our audience.

What do you dislike?

I have not encountered any down side as this point.

Recommendations to others considering the product

Great service and very easy to use.

What business problems are you solving with the product? What benefits have you realized?

We are retargeting people who have looked at our website and reminding them to use us as their solution.

Rollworks review by User in Venture Capital & Private Equity
User in Venture Capital & Private Equity
Validated Reviewer
Review Source

"RollWorks: B2B Display"

What do you like best?

The account management at RollWorks is very strong. Our account rep has worked closely with us to implement all live campaigns. The platform optimizes based on an algorithm which makes a lot of this service very hands-off. The reporting is great as well.

What do you dislike?

We have found the value of view through conversions but it wasn't communicated clearly in the sales process that our definition of conversion and conversion value was different.

Recommendations to others considering the product

It's an expensive media commitment for the year but is an incredibly strong product.

What business problems are you solving with the product? What benefits have you realized?

We are surrounding our target audiences and pushing them to our website to decrease time to conversion.

Rollworks review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"A great starter Remarketing Product"

What do you like best?

I love how easy Ad Roll products are to set up and to use for marketers at every level of experiences. This is a great product for all small ecommerce stores!

What do you dislike?

Because the product is a basic remarketing tool, some functionality is out of date and isn't quite up to date with other companies. So you can quickly outgrow the product.

Recommendations to others considering the product

If you are looking for an easy tool to start or get Remarketing rolling, Rollworks is great!

What business problems are you solving with the product? What benefits have you realized?

We used this product to follow with customers who had left any of the sites we managed.

Kate from G2 Crowd

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