There are many great thing about Rubicon, so I will try to point out the best even there are a lots more:
- Inventory vary from many kind of platforms, form TV, Mobile to OOH
- Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...)
- Real time Buying, which is very important factor in programmatic
And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories!
We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits.
- Enrich DMP data
- The need of accessing wide range inventory
- A solution for real time and automatic advertising
- A partner for premium inventory (local and global)