Overall product functionality for display advertising.
Overall product functionality for video advertising.
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Overall product functionality for mobile advertising.
Product functionality for real-time advertising.
Ad Unit Bundling
Allows publisher to create sales-friendly packages of ad units.
Insertion Order Management
Tools to manage insertion orders and view which ad units have been sold.
Ad Unit Creation
Publishers can set up, classify, and manage different ad units to display on their site.
Predicts the amount of impressions an ad campaign will receive within a given time.
Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.
Set limits on ads or ad campaigns such as click caps or conversion caps.
Allows publisher to easily upload ad creative into ad units.
Preview the advertising creative before it is published.
Rich Media Capabilities
Supports rich media display and video ads that involve user interaction.
Ad Unit Availability
Allows publisher to select which ad units to be bid on in real time.
Ability to set which impressions to make available to bidders
Ability to set a minimum price at which an ad unit can sell in an ad exchange.
Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.
Ability to see which advertisers are bidding on and buying ad units.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Reporting and Dashboards
Customized reports created by the user to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Provides features to allow scaling for large organizations.
Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.
Publishers can use the ad server in multiple languages and sell ads using multiple currencies.