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Rubicon Project, For Sellers

3.0
(14)

Seller Cloud optimizes revenue for each of your ad impressions, safely.

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Rubicon Project, For Sellers Reviews

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Showing 14 Rubicon reviews
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Rubicon review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"Low fill rate is an issue despite its global presence"

What do you like best?

A positive note is that they have a global presence, so I am using them from Argentina to Sweden. Customer service is ok, you can speak to someone and organise a meeting to discuss things. I usually contact them directly if I want to block a specific creative or advertiser, they are quick to respond when it come to block inappropriate ads. They also offer a browser extension to flag bad ads (Vantage).

The platform has all the features you can expect from an established SSP in terms of publisher controls.

Nice dashboard and good analytics.

You can use them for RTB and header bidding (open source technology) too.

What do you dislike?

Low fill rate that has not increased in the last year, few actions from account managers to tackle issues that have been flagged.

In the last year something has changed with Rubicon as fill rate has dropped and notification from malware have also increased. For some reasons demand is not great with the result that fill rate has going down while other competitors are not affected.

Recommendations to others considering the product

Try to combine Rubicon with other platforms which are suitable for your needs.

Try to push CPM up by having direct network to compete with RTB within Rubicon itself for example if your ad server is DFP which does dynamic allocation of different types of priority and networks.

Try to engage with your Rubicon account manager at least once a month to review fill rate and flag what is not working.

What business problems are you solving with the product? What benefits have you realized?

Selling remnant international inventory (display and video web) across all properties and countries. Rubicon is included in our waterfall and is main partner in local alliances and partnerships.

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Rubicon review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Rubicon Project Experience"

What do you like best?

Rubicon provides a user friendly interface allowing for seamless execution of daily business objectives.

What do you dislike?

Loading times are occasionally unsatisfactory.

What business problems are you solving with the product? What benefits have you realized?

Increasing efficiency through digital advertising automation. It is easy to both generate and download reports in order to review with clients.

What Publisher Ad Server solution do you use?

Thanks for letting us know!
Rubicon review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Review Source

"A year of experience with Rubicon SSP"

What do you like best?

Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel.

Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on live page - very helpful when working with more then one ad-exchange and dealing with ad issue.

Also Seller Storefront and Deals app are the best solutions I've came across so far.

What do you dislike?

Luck of ad review center is quite annoying, also inventory management is far to complicated and is hard to navigate or edit without help of account manager support. Also they are missing of online help center/manuals - which means when you stuck on something and can't get hold of account manager, you are basically.... stuck.

Recommendations to others considering the product

It is important to set up inventory very thoughtfully and use easy naming conversions at the beginning as this will affect feature work with the platform. Also request access to help-center from your account manager at the beginning. They do have one that is for Rubicon but they don't share it easily as it is rather internal. I found out that they have got this after 8 months, accidentally on the training. I think hep center is very important at the beginning as the platform isn't very easy to navigate.

What business problems are you solving with the product? What benefits have you realized?

Since we added Rubicon as another ad exchange, revenue increased significantly. Also direct deals with use of Deals tab and Stellar Front are much easier to set up and find a new buyers.

Rubicon review by Farnaz N.
Farnaz N.
Validated Reviewer
Review Source

"Complicated and hard to use."

What do you like best?

I like the idea behind it and the concept of selling ads immediately.

What do you dislike?

Too many steps, hard to understand and navigate.

What business problems are you solving with the product? What benefits have you realized?

Kept stalling more than usual. Slowed down progress. But more people knew of the program so it was easy to familiarize.

Rubicon review by Kristin R.
Kristin R.
Validated Reviewer
Review Source

"Much like every other product "

What do you like best?

Wide range of inventory, good data, and decent premium options

What do you dislike?

There's not much of a differentiation here as far as platform based buying

What business problems are you solving with the product? What benefits have you realized?

Efficient and safe ad buys - is a good platform with good service

Rubicon review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Rubicon "

What do you like best?

the UI is laid out very bare bones, so it's fairly easy to follow along. ability to piggyback pixels, ad quality, choose sensitive attributes, piggyback pixels, run mobile

What do you dislike?

Compared to other SSPs, I've found that Rubicon inventory is really expensive and so very difficult to optimize campaigns on! the reporting is very limited and not very useful at all, also account changes are approved on the backend which slows processes down

Recommendations to others considering the product

It's always good to have a variety of inventory sources at your disposal. i don't particularly think that Rubicon is the best for everything, but you will find that it is helpful for some KPIs.

What business problems are you solving with the product? What benefits have you realized?

We are trying to reach specific audiences, run our business at the best margin possible, and hit varying KPI goals (like CTR, viewability, CPA, RoAS, etc). We have realized that different platforms and exchanges are good for different goals.

Rubicon review by Chantal S.
Chantal S.
Validated Reviewer
Review Source

"Rubicon for the Win"

What do you like best?

Love the attributes of this program because they work for my business was perfectly!

What do you dislike?

Nothing honestly! I love the products and recommend to all

What business problems are you solving with the product? What benefits have you realized?

Sales tracking, goals, marketing techniques

Rubicon review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Easy to use, but some lack of transparency, good inventory"

What do you like best?

Rubicon Project is easy to use, and does its job selling unused inventory. I have had limited access to it, but with my limited experience, it was enjoyable and got the job done. Access to inventory beyond digital capabilities (print, ooh, etc.)

What do you dislike?

Not entirely sure how or where Rubicon built its network.

What business problems are you solving with the product? What benefits have you realized?

Selling unused inventory

Rubicon review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Great Technology - User Friendly - Maximizes Yield"

What do you like best?

Rubicon's demand platform allows publishers to reach a huge amount of potential demand sources while unifying demand to maximize yield.

What do you dislike?

Sometimes reporting is a bit hard to grasp, but once you're familiar with it, it's very easy.

Recommendations to others considering the product

Definitely the best exchange partner out there. I've worked with all of the major partners in the business and the Rubicon Project is definitely the best.

What business problems are you solving with the product? What benefits have you realized?

We have increased revenue in our programmatic channel 2x since using Rubicon as our unified demand partner.

Rubicon review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Digital Media Professsional leveraging Rubicon SSP via RevvConnect for Private Marketplace Solutions"

What do you like best?

The RevvConnect User Interface is very easy to navigate and quick to build out deals on behalf of my agency and client for PMP Deals. Have used Rubicon SSP in general for last 5 years and have had positive experience with their inventory and sales staff.

What do you dislike?

in past role sales team could be a bit overwhelming in number of follow ups via phone and e-mail.

What business problems are you solving with the product? What benefits have you realized?

Business problem is inventory that is not guaranteed via open exchange therfore utlizie partners like Rubicon to help secure deals for more transparency and quality placement by setting up deal IDs with Floor or Flat CPM rates.

Rubicon review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Average "

What do you like best?

You get a lot of inventory though Rubicon and setup was pretty easy.

What do you dislike?

Nothing of note. Most of these SSPs/DSPs are very similar

What business problems are you solving with the product? What benefits have you realized?

We were trying to monetize remnant inventory. We were able to do so, but wish CPMs had been higher

Rubicon review by Kean G.
Kean G.
Validated Reviewer
Review Source

"Rubicon Project Review"

What do you like best?

The exciting promises they gave initially

Revenue share is negotiable

What do you dislike?

Low CPMs

Low fill rates

Minimum $1000 earnings per month or they keep 100% of earnings

Recommendations to others considering the product

Either hire someone in-house to conduct your ad optimization full time or hire an agency that specializes in ad optimization. Either will perform much better than Rubicon Project. Your bottom line will thank you.

What business problems are you solving with the product? What benefits have you realized?

Ad optimization for large traffic publishers

Rubicon review by Samuel G.
Samuel G.
Validated Reviewer
Review Source

"Rubicon Review"

What do you like best?

The ability to buy and sell advertising space in real time. I loved the auction like aspect of the trades.

What do you dislike?

Nothing! The ease and accessibility of RUBI was spot on!

What business problems are you solving with the product? What benefits have you realized?

We now have the ability to enhance our targeting.

Rubicon review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Rubicon Project"

What do you like best?

The Interface is easy to follow and has a lot of information.

What do you dislike?

Customer Service is severely lacking and not very helpful.

What business problems are you solving with the product? What benefits have you realized?

Remnant inventory and monetization

Kate from G2 Crowd

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