Rubicon Project, For Sellers

(11)
3.3 out of 5 stars

Seller Cloud optimizes revenue for each of your ad impressions, safely.

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Rubicon review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Review Source

"A year of experience with Rubicon SSP"

What do you like best?

Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel.

Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on live page - very helpful when working with more then one ad-exchange and dealing with ad issue.

Also Seller Storefront and Deals app are the best solutions I've came across so far.

What do you dislike?

Luck of ad review center is quite annoying, also inventory management is far to complicated and is hard to navigate or edit without help of account manager support. Also they are missing of online help center/manuals - which means when you stuck on something and can't get hold of account manager, you are basically.... stuck.

Recommendations to others considering the product

It is important to set up inventory very thoughtfully and use easy naming conversions at the beginning as this will affect feature work with the platform. Also request access to help-center from your account manager at the beginning. They do have one that is for Rubicon but they don't share it easily as it is rather internal. I found out that they have got this after 8 months, accidentally on the training. I think hep center is very important at the beginning as the platform isn't very easy to navigate.

What business problems are you solving with the product? What benefits have you realized?

Since we added Rubicon as another ad exchange, revenue increased significantly. Also direct deals with use of Deals tab and Stellar Front are much easier to set up and find a new buyers.

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Rubicon review by Farnaz N.
Farnaz N.
Validated Reviewer
Review Source

"Complicated and hard to use."

What do you like best?

I like the idea behind it and the concept of selling ads immediately.

What do you dislike?

Too many steps, hard to understand and navigate.

What business problems are you solving with the product? What benefits have you realized?

Kept stalling more than usual. Slowed down progress. But more people knew of the program so it was easy to familiarize.

What Publisher Ad Server solution do you use?

Thanks for letting us know!
Rubicon review by Kristin R.
Kristin R.
Validated Reviewer
Review Source

"Much like every other product "

What do you like best?

Wide range of inventory, good data, and decent premium options

What do you dislike?

There's not much of a differentiation here as far as platform based buying

What business problems are you solving with the product? What benefits have you realized?

Efficient and safe ad buys - is a good platform with good service

Rubicon review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source

"User-friendly SSP with good control on every aspect"

What do you like best?

The fact that we can fill both display and mobile unsold inventory, both on Private Marketplace and Real Time Bidding. Also, the fact that there is transparency and control, for example if you need to identify an offending advert you can use their debugging tool as a Firefox add-on or ask to search through their creative database (Helix). You can also constantly update the list of blocked advertisers but also industry or category. Dashboard, reporting and presentation of data is also good, easy with vast capabilities, nice use of graphs. It is suitable for high volume of traffic which is international. Implementation is not complicated. Interface is straight forward (i.e. hamburger menu). You can also play around with the floor CPMs according to the specific market performance and you can pull your own tags so that you can set up deals at your discreption.

What do you dislike?

Support can be an issue at times when you need a quick action (even if they have a 24 hours support staff) or when you cannot identify an advert that is causing an issue to your pages. We use a lot their VIP support! Few times ads have been mis-categorized for some reasons.

They do not have a creative filter like Google Adx (with Adx you can even upload a screenshot of the ad to find it) and their Firefox plug-in is only useful if you have the offending or bad ad in front of you on the live page. When this happens you can flag the issue directly from the browser plug-in to their team which is nice and easy in terms of communication. However, chances to get the live advert on the page are not high if you run international inventory!

Recommendations to others considering the product

Try to combine Rubicon with other platforms which are suitable for your needs.

Try to push CPM up by having direct network to compete with RTB within Rubicon itself for example if your ad server is DFP which does dynamic allocation of different types of priority and networks.

What business problems are you solving with the product? What benefits have you realized?

Selling international "unsold" inventory in high volumes and keeping a good standard of advertisers and ultimately some publisher control.

At the same time, as a recommendation, it is always better to use more than one SSP.

Rubicon is ideal for a larger international publisher with millions of unique visitors per month. You can also set the direct network (better CPMs) to compete with the RBT itself to push CPM. DFPP algorithm with its dynamic allocation will help to increase eCPMs.

Rubicon review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Rubicon "

What do you like best?

the UI is laid out very bare bones, so it's fairly easy to follow along. ability to piggyback pixels, ad quality, choose sensitive attributes, piggyback pixels, run mobile

What do you dislike?

Compared to other SSPs, I've found that Rubicon inventory is really expensive and so very difficult to optimize campaigns on! the reporting is very limited and not very useful at all, also account changes are approved on the backend which slows processes down

Recommendations to others considering the product

It's always good to have a variety of inventory sources at your disposal. i don't particularly think that Rubicon is the best for everything, but you will find that it is helpful for some KPIs.

What business problems are you solving with the product? What benefits have you realized?

We are trying to reach specific audiences, run our business at the best margin possible, and hit varying KPI goals (like CTR, viewability, CPA, RoAS, etc). We have realized that different platforms and exchanges are good for different goals.

Rubicon review by Chantal S.
Chantal S.
Validated Reviewer
Review Source

"Rubicon for the Win"

What do you like best?

Love the attributes of this program because they work for my business was perfectly!

What do you dislike?

Nothing honestly! I love the products and recommend to all

What business problems are you solving with the product? What benefits have you realized?

Sales tracking, goals, marketing techniques

Rubicon review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Great Technology - User Friendly - Maximizes Yield"

What do you like best?

Rubicon's demand platform allows publishers to reach a huge amount of potential demand sources while unifying demand to maximize yield.

What do you dislike?

Sometimes reporting is a bit hard to grasp, but once you're familiar with it, it's very easy.

Recommendations to others considering the product

Definitely the best exchange partner out there. I've worked with all of the major partners in the business and the Rubicon Project is definitely the best.

What business problems are you solving with the product? What benefits have you realized?

We have increased revenue in our programmatic channel 2x since using Rubicon as our unified demand partner.

Rubicon review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Digital Media Professsional leveraging Rubicon SSP via RevvConnect for Private Marketplace Solutions"

What do you like best?

The RevvConnect User Interface is very easy to navigate and quick to build out deals on behalf of my agency and client for PMP Deals. Have used Rubicon SSP in general for last 5 years and have had positive experience with their inventory and sales staff.

What do you dislike?

in past role sales team could be a bit overwhelming in number of follow ups via phone and e-mail.

What business problems are you solving with the product? What benefits have you realized?

Business problem is inventory that is not guaranteed via open exchange therfore utlizie partners like Rubicon to help secure deals for more transparency and quality placement by setting up deal IDs with Floor or Flat CPM rates.

Rubicon review by Kean G.
Kean G.
Validated Reviewer
Review Source

"Rubicon Project Review"

What do you like best?

The exciting promises they gave initially

Revenue share is negotiable

What do you dislike?

Low CPMs

Low fill rates

Minimum $1000 earnings per month or they keep 100% of earnings

Recommendations to others considering the product

Either hire someone in-house to conduct your ad optimization full time or hire an agency that specializes in ad optimization. Either will perform much better than Rubicon Project. Your bottom line will thank you.

What business problems are you solving with the product? What benefits have you realized?

Ad optimization for large traffic publishers

Rubicon review by Samuel G.
Samuel G.
Validated Reviewer
Review Source

"Rubicon Review"

What do you like best?

The ability to buy and sell advertising space in real time. I loved the auction like aspect of the trades.

What do you dislike?

Nothing! The ease and accessibility of RUBI was spot on!

What business problems are you solving with the product? What benefits have you realized?

We now have the ability to enhance our targeting.

Rubicon review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Rubicon Project"

What do you like best?

The Interface is easy to follow and has a lot of information.

What do you dislike?

Customer Service is severely lacking and not very helpful.

What business problems are you solving with the product? What benefits have you realized?

Remnant inventory and monetization

Kate from G2 Crowd

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