I've been with a few marketing teams that use Starbucks cards as a 'thank you' to webinar attendees. We've also used Amazon cards to incentivize prospects to attend a demo. It can really move the needle but it's always been pretty manual, difficult to track, and requires you to pay for the giftcards in advance (losing the money if they're never redeemed).
Rybbon changes all that. You can order through their portal, set up your campaign, grab a token for Marketo, and you're done. You can track when a gift is redeemed and schedule a Sales follow up. The ease of use is one thing, but the lack of risk is another huge factor. If your allotted giftcards aren't used, you can return them for a refund or order new gifts in any increment you need. Awesome.
This has made it possible for our team to try a variety of campaigns at no risk. Here's what I really like:
- Amazing integration with Marketo, HubSpot and SurveyMonkey
- Branding & customization of the gifting process from the sender's email address to the gifting page
- 100% refunds in unclaimed gifts
- Curated gift list that recipients can choose from
- Tracking, reporting and management by campaign
Highly recommend to fuel your funnel conversion.
-- UI is simple and intuitive but room for improvement in overall experience
-- Could use more graphic options for customizing the Marketo token
If you're already doing giftcard campaigns as part of your marketing plan, try Rybbon. It integrates with your platform for easy automation, tracking and reporting. You can also get a full refund for any unredeemed gifts so there's really no risk. You can experiment with digital gifting and see if it works for you.
-- We use gifting to incentivize webinar attendance, increase engagement and drive prospects to the next stage in the buyer's journey
-- We've seen increased conversion from lead to opportunity by using (tasteful) gifting to drive demos, webinars and trials
-- Average 27% increase from "webinar registered" to "webinar attended"