Sailthru Experience Center

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3.5 out of 5 stars

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Showing 31 Sailthru Exp. Center reviews
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Sailthru Exp. Center review by <span>Omar M.</span>
Omar M.
Validated Reviewer
Verified Current User
Review Source

"Sailthru...it's pretty good"

What do you like best?

The snapshot report is pretty good. I can look at lists and see at glance where they are and any assigned attributes to them. The audience builder is a big game changer since I'm able to drill down and segment certain lists. Though we don't use it here, the personalization features are great to have for newsletters.

What do you dislike?

Support has improved a lot in the last nine months. It used to take a while to get responses back and now you get them fairly quickly. There is a pretty high learning curve using Sailthru but there are return on investment are worth it. This isn't mailchimp or babby's first email sender. This is for business' that need to do a/b testing, gauge engagement, segment and geo target users. Not something you'd use to pump up your etsy store. So there's that.

Recommendations to others considering the product

This is definitely worth it if you are looking at the data side of things and need reporting. Engagement, open rates and geo location. The online help and support has greatly improved.

What business problems are you solving with the product? What benefits have you realized?

Geotargeting users and segementing users for email lists. We can now know where are users are and what the real engagement of our users actually is.

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Sailthru Exp. Center review by <span>Mark A.</span>
Mark A.
Validated Reviewer
Verified Current User
Review Source

"Great for merchant companies"

What do you like best?

Sailthru has a ton of incredible features. The personalization engine, personlized send times, somewhat useful user interface, and a helpdesk that is readily available. The setup process was great. We were assigned a project manager and eventually a Customer Success Manager. The project manager was tremendously helpful in getting our platform off the ground. It was easy to get our newsletters out quickly and efficiently.

What do you dislike?

Our CSM wasn't the best. When we finally decided to end that level of service, our whole platform was audited and found to be set up in a very odd way. Our biggest problem is that we are a publisher and send newsletters primarily. The entire system was set up for merchant services and not publishers. Our entire experience was trying to fit a square peg in a round hole.

Recommendations to others considering the product

Be sure you are aware of the merchant heavy purpose SailThru serves. If you do anything other than that, you may find yourself frustrated.

What business problems are you solving with the product? What benefits have you realized?

We send out daily and weekly newsletters and occasional re engagement campaigns all in the name of driving traffic to our sites. We haven't realized many, but one key benefit is the metrics that are reported. Most data is easy to find and easy to understand.

What Marketing Automation solution do you use?

Thanks for letting us know!
Sailthru Exp. Center review by <span>Alan M.</span>
Alan M.
Validated Reviewer
Verified Current User
Review Source

"Great platform if you have time and resources"

What do you like best?

This has automated all of our newsletters and very few people have to access the platform to put content into emails; it's all done via the various CMS platforms we use.

Sending highly targeted emails to specific user segments is straightforward and can learned very quickly. The underlying data that is appended to each user profile is excellent and very in depth (you need to have good meta data to start with however)

Integration into other platforms is relatively simple which is a definite plus

We have found support to be very responsive and there has been a massive shift in account management in the past 9 months.

What do you dislike?

This is not an entry level product; in order to get the most from Sailthru you need a talented development team. The automation platform is not intuitive and is currently limited however the latest version we believe will go a long way to solving this.

There are definite improvements to be made in a number of areas such as reporting, the UI in general etc. but they seem to be working hard to solve them and the road map is good.

Lack of wysiwig will be a killer for most people but we were fortunate to have the ability to build our own and integrate it

The documentation needs work; it is difficult to find specifics on how certain features work and much of it is out of date. The video library for users is however a nice feature.

Recommendations to others considering the product

You need to commit time and resource to make this work; if you don;t have experienced developers who have extensive knowledge working with API's then this isn't for you.

Your initial set up is crucial; we have over twenty brands in our instance and now have a single customer view across those properties which is very powerful but you will also need to plug in a RaaS product to make this work and there are drawbacks around reporting.

I would recommend Sailthru; it is a big commitment but worth the effort you put in.

What business problems are you solving with the product? What benefits have you realized?

Automated marketing for newsletters both for content and ecommerce - most importantly we have been able to build a digital SCV using Sailthru although this was only achieved by combining it with our RaaS product.

Our online editors love it because there it has cut out workflow and they see tangible results; our general ROI has significantly improved

Sailthru Exp. Center review by <span>George D.</span>
George D.
Validated Reviewer
Review Source

"Great Partner, Not Just a Vendor"

What do you like best?

Sailthru has been a strategic partner of ours for almost three years now. While they are a vendor of email marketing services for the organization, they have proved themselves to be more than a vendor and have become a partner. During the early days of our relationship, there were definitely bumps in the road. They stood by our business and made sure that we knew that they could help us accomplish our goals and ensure that they were doing everything in their power to resolve whatever issues we were facing.

In the last year, Sailthru has put resources in moving their platform and services further but have not lost track of why clients have signed with them in the first place. They are not distracted by bright objects and understand that email marketing is the core of what their business is.

What do you dislike?

There aren't a lot of big things I'm not a fan of within the organization.

Recommendations to others considering the product

If you are a publisher, this is a tool that you'll need to seriously look at for your newsletter campaigns. The ability to drive engagement in your campaigns, through personalization, is much easier done through the Sailthru platform. The important thing to understand is that to make any platform work for you, it is important to have your own assets in place to support the campaigns.

What business problems are you solving with the product? What benefits have you realized?

Sailthru is a solid email marketing provider that has a lot of great tools for publishers. Personalization is something that is important to drive engagement within email and Sailthru has allowed us to move this forward in our own business.

Sailthru Exp. Center review by User
User
Validated Reviewer
Verified Current User
Review Source

"Ideal for retailers, not other businesses"

What do you like best?

I like sailthru's campaign creation experience, as well as the audience builder (that they recently updated and made immense improvements to) and the new lifecycle optimizer product. The support responds quickly and is usually helpful. I find that they are constantly rolling out new updates across the board and are trying to catch up with some other more advanced ESPs.

What do you dislike?

Sailthru sometimes makes tasks that you think would be easy *extremely* difficult to execute. For example, tracking opt-outs/overall churn with any sort of certainty is nearly impossible using just Sailthru. In addition, Sailthru has zero concept of how a user interacts with different emails -- they are either just universally an "engaged" or "disengaged" user on their scale -- for a publisher like us, that's not very helpful as many of our users are on multiple lists of ours.

Recommendations to others considering the product

I think Sailthru is definitely on the up and up and is likely a great tool for retail companies (wouldn't know for sure though) but as a publisher, I frankly wish we had used a different tool from the beginning. I think you should have a complete in-depth understanding of all the bells and whistles you could ever want from your ESP and evaluate if Sailthru can meet those needs before making your decision.

What business problems are you solving with the product? What benefits have you realized?

Through its Zephyr coding, Sailthru has helped us develop more personalized/targeted marketing campaigns. Its lifecycle optimizer has also simplified our re-engagements series and allowed us to more easily develop drip campaigns for specific products.

Sailthru Exp. Center review by <span>Jennifer P.</span>
Jennifer P.
Validated Reviewer
Verified Current User
Review Source

"Functional but could be improved"

What do you like best?

Sending emails is quick and easy. The change made to allow the html and display to show side by side was huge. The system is pretty straight forward, which is great for training new users.

What do you dislike?

Not completely intuitive. Nothing that damages the usefulness of the product, but just a few quirky things that are a little annoying. For example, when you create a list, you are then sent back to the mail list screen and search for the list you just made to add emails. Why? If I just created the list, I was probably intending to use it. Their customer service definitely falls into the "needs improvement" category. It's about 50/50 between getting a person and leaving a message. And about the same for getting a prompt call back. The quality of person also varies widely. I've gotten amazing people on the phone before. However, more often I get someone who barely has a grasp over the software they are trying to troubleshoot, and that's incredibly frustrating.

What business problems are you solving with the product? What benefits have you realized?

We are sending marketing, personalized, and transactional emails for our business. Emails help us interact and impact user behavior, which is great.

Sailthru Exp. Center review by User
User
Validated Reviewer
Verified Current User
Review Source

"Sailthru is a great ESP, but could use some improvements"

What do you like best?

I like the step-by-step design for setting up an email. Everything is very easy to follow.

I like the various options for A/B testing and the detailed reports provided by Sailthru. And Smart lists are amazing!

What do you dislike?

I cannot go back and change a campaign type from a regular campaign to an A/B test or vice versa. If I need to add an A/B test, I have to set up an entirely new campaign.

The click maps are also not always accurate and there is no easy way to isolate clicks that are spam.

What business problems are you solving with the product? What benefits have you realized?

Our business is defined by sending out daily newsletters. Without Sailthru, this would not be possible!

Additionally, Sailthru is easy to integrate with our other platforms.

Sailthru Exp. Center review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Good Basic Data and User Inquiry"

What do you like best?

Sailthru is good at some of the basics. It provides a decent breakdown of the daily numbers, orders, income, etc. But that's about it. There isn't a lot of customization. It is nice to look up specific users to see email campaigns, settings, and more, but beyond that, it's not something I entirely use on a daily basis.

What do you dislike?

I wish there were more ways to integrate an internal systems with order identifiers to specifically lookup and/or resend certain emails. It doesn't have those capabilities, which may be chalked up to the internal system instead of sailthru.

What business problems are you solving with the product? What benefits have you realized?

The main benefit I personally use is user email settings. It's great to alter or update those settings to best fit the customers needs. It doesn't help with emails retroactively, but at the least, it addresses any issues for the future.

Sailthru Exp. Center review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Review Source

"What a great tool! "

What do you like best?

I love all of the webinar options. They're a really great learning tool to fit into your schedule. I also really enjoy the SailThru team. They're there for support just about 24/7. They really care about your business and are such a huge help at keeping it successful.

What do you dislike?

There are certain things we want to do with email, but do not yet have the capabilities.

Recommendations to others considering the product

Have an idea of what it is you will be needing SailThru for. that way you can be sure they have all of the right tools and training for you.

What business problems are you solving with the product? What benefits have you realized?

There are way too many to mention them all! We have been on the forefront of mailing issues due to Hotmail changing their rules which helped to keep us from not reaching top customers.

Sailthru Exp. Center review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"Clear Email Marketing Platform With Great Potential Growth On Capabilities"

What do you like best?

Predictability on customer engagement was very helpful for what we were trying to accomplish.

What do you dislike?

Reporting is really lacking in Sailthru platform. That can definitely be improved upon.

Recommendations to others considering the product

If your company is not at the enterprise level, I highly recommend using Sailthru. Although, for an ecommerce platform standpoint, they are still growing in functionalities for triggered sends on that front. I'd wait until Q3 if you wanted to switch to Sailthru with those capabilities (such as cart triggered emails).

What business problems are you solving with the product? What benefits have you realized?

For the line of business in my company, it was difficult to segment data based upon interests. Having the ability to send to customers based on their engagement with us was very helpful as a platform. Their ability to track tags based upon what their interests are on our website was also super helpful in identifying customers who may be interested in our promotional offers that were schedule at that moment in time. Real-time tracking on campaigns is great, but can be improved. Reporting interface was awful.

Sailthru Exp. Center review by User in Cosmetics
User in Cosmetics
Validated Reviewer
Review Source

"Sailthru is the worst"

What do you like best?

The customer service team was fine — they tried to help.

What do you dislike?

Unfortunately, although the customer service team is responsive and tries to help, they do not have a broader picture of what is going on with your account. So any question that requires any more than just a quick explanation of how to do something, will confuse customer service too much as your question gets bounced from one agent to another every time you give them more information.

Their onboarding process was flawed. They missed huge mistakes with the setup of our account that meant for years we were not capturing customer information in Sailthru!

Everyone else who works there (other than customer support) is impossible to deal with. It really makes you wonder if there is anyone in charge there. Even the person who was supposed to be renewing our contract (and who was trying to get more money out of us) would usually completely forget to respond to our emails.

At the end it became laughable. We would tell them we were having trouble setting up a certain functionality, and we would struggle with trying to fix it for months — and right after sending another follow up email to them for help on it, we would get a mass marketing email telling everyone how great that exact functionality was! All their marketing emails would crack us up because sure, that functionality exists, but was any client actually able to use it? Probably not.

Recommendations to others considering the product

If you have great developers that can figure everything out on their own (with no support) it might work for you. Otherwise, do not use Sailthru.

What business problems are you solving with the product? What benefits have you realized?

Now that we've left Sailthru we have solved a lot of problems...

Sailthru Exp. Center review by Administrator in Publishing
Administrator in Publishing
Validated Reviewer
Verified Current User
Review Source

"Sailthru for sending newsletters"

What do you like best?

It's gotten the job done so far, which I want to emphasize because this part should not be overlooked.

The documentation is pretty good too and some of their included functions (social share, opt-in/out) is helpful when they work (social share through Twitter on mobile is not working right now and a ticket I filed in late November is still active)

It handles most things well, but there could be a lot of refinement on this product.

What do you dislike?

The UI and terminology is very confusing. I have to train folks on how to use Sailthru and the logic surrounding campaigns templates and lists leaves much room for improvement. I still can't explain it and instead we force the people using it at our company to follow a step by step process that we've found to work albeit doesn't feel like the way Sailthru wanted it to work.

Recommendations to others considering the product

It'll get the job done, but I find the interface to be confusing. The terminology is not very clear and the workflow is a bit convoluted.

What business problems are you solving with the product? What benefits have you realized?

Sending emails to a list of subscribers to a newsletter every morning at a set time, which can be scheduled -- and most importantly, works.

Sailthru Exp. Center review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Somewhat niche email marketing and content personalization tool"

What do you like best?

My own job deals primarily with email design/development, so the ability to hand-code data displays and conditionals in their Zephyr scripting language is pretty amazing. Support is very attentive and usually both effective and timely.

What do you dislike?

The lack of a WYSIWIG email editing interface is going to be crippling for the majority of business users. The way they distinguish email "campaigns" from "templates" has a certain internal consistency, but it isn't really intuitive and doesn't fit the way our business manages its recurring emails. The personalization engine itself is functional, but quirky. You can assign "team" labels to projects, but they have nothing to do with permissions; and you can assign permissions levels to users, but they're not nearly fine-grained enough to be useful.

Recommendations to others considering the product

This is not an entry-level, dip-your-toes-in kind of product. You need a designer with serious HTML chops. You need a database developer to manage the API. You need a manager with a head for analytics and strategy. You also need an external CRM system, because this isn't one (although it can be coerced to play with yours). If you have all those things in place, though, Sailthru can do a lot for you.

What business problems are you solving with the product? What benefits have you realized?

We're trying to customize both email and website content for our user base. Sailthru has definitely enabled us to step up our game.

Sailthru Exp. Center review by Agency
Agency
Validated Reviewer
Review Source

"Is best for merchant / deliverability wise"

What do you like best?

I like their deliverability services. Before we move to sailthru we run into delivery problems...and sailthru helps us solve the issue. With features - Send Time Optimization and Lifecycle Optimiser are the best.

What do you dislike?

Campaign Scheduling...too many steps to take to schedule 1 segment...and sometimes have to wait for 2 or 3 seconds before you can proceed on next step.

Recommendations to others considering the product

This is best for merchants and publishing companies

What business problems are you solving with the product? What benefits have you realized?

Best time of the day to send via snapshot report EAT and SAT.

We can also use optimized send based on the ideal time the user may engage to emails.

Sailthru Exp. Center review by <span>Giselle G.</span>
Giselle G.
Validated Reviewer
Review Source

"Team That Cares About Your Success"

What do you like best?

The team at SailThru truly cares about the success of your business and your email marketing. They are quick to share innovative ideas and explain new tools to help you optimize your email campaigns. They've gone above and beyond for our team - I've had a call with heads of the business to go over how to make sure we're getting the most visibility in the wild wild west of the email inbox.

What do you dislike?

There's nothing I've really disliked with the platform thus far!

Recommendations to others considering the product

Learn more about the opportunities that you can gain through using SailThru. You'll be stunned by just how many things you'll be able to do with the tool and it will help you make up your mind about going with them.

What business problems are you solving with the product? What benefits have you realized?

They take extra care with their customers and their tool is robust. The email marketing possibilities you've dreamed of come with SailThru's platform. They've found the way to target and slice and dice your data within a beautiful interface.

Sailthru Exp. Center review by <span>Tobias W.</span>
Tobias W.
Validated Reviewer
Verified Current User
Review Source

"Good extensive feature set; problems with bugginess and support"

What do you like best?

The feature set is very good - split-testing transactional emails without needing to involve developers; very intuitive email nudge systems; personalized send times; etc.

What do you dislike?

We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that we weren't able to send campaigns for 2-3 days.

The sales / account management staff was hard for us to work with and frankly, very disappointing - it takes at times weeks for them to get back to you, and they seem to brush off what in our eyes are serious problems with their tools, causing significant business damage at times.

What business problems are you solving with the product? What benefits have you realized?

Our biggest business problem was being able to split-test transactional emails, and this tool solves this. Second to that, creating email nudge paths depending on user behavior, demographics etc. that is very intuitive to do with this product, yet also buggy in our experience (we had almost constantly a handful of paths not work correctly - out of 30-40).

Sailthru Exp. Center review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Good product with strong customer support"

What do you like best?

The platform is primarily used by our ecommerce team, it's also user by the developers and product managers who can easily create templates using their visual code feature.

What do you dislike?

The dashboard is a little messy, UI can be improved by focusing on main goals (such as campaigns and templating)

What business problems are you solving with the product? What benefits have you realized?

Newsletter campaigns, events and mailing.

Sailthru Exp. Center review by <span>Jason L.</span>
Jason L.
Validated Reviewer
Review Source

"Sailthru is very easy to use"

What do you like best?

I like how it allows you to set up campaigns fairly easily and publish your work.

What do you dislike?

Sometimes it is indeed slow in preview mode for no known reason.

What business problems are you solving with the product? What benefits have you realized?

Sailthru has helped us to optimize our use of newsletters and multiple versions of it.

Sailthru Exp. Center review by User
User
Validated Reviewer
Verified Current User
Review Source

"Functional, but difficult to use"

What do you like best?

Good customer service--my CSM is always available if I need her.

What do you dislike?

Difficult to use--I do not have experience with html, so I cannot set up emails without external help.

What business problems are you solving with the product? What benefits have you realized?

Sending marketing emails

Sailthru Exp. Center review by <span>Ryan L.</span>
Ryan L.
Validated Reviewer
Verified Current User
Review Source

"Robust ESP for eCommerce merchants of all sizes"

What do you like best?

I like Sailthru's API and documentation so technical employees can help setup a variety of campaigns from simple to complex. The system allows you to really interconnect data from one platform to another.

What do you dislike?

Sailthru could work on their user interface for administration. The data analytics is all there but it could really help non-technical users to create campaigns and segmentations quicker.

Recommendations to others considering the product

If you're looking for an ESP that allows for customization, their API is great to work with.

What business problems are you solving with the product? What benefits have you realized?

As a user, we are looking for the best ways to increase customer retention. With Sailthru, we've been able to build campaigns that most ESPs would require much more customization to accomplish. We have seen improved conversion rates by using their triggers and abandoned cart features.

Sailthru Exp. Center review by <span>Corinne C.</span>
Corinne C.
Validated Reviewer
Review Source

"Easy to use and endless growth opportunities"

What do you like best?

Sailthru allows a company to really dive in and customize endless email campaigns to your database. Creating unique and personalized campaigns is their #1 priority.

What do you dislike?

I currently do not have anything i dislike about using sailthru

What business problems are you solving with the product? What benefits have you realized?

we are now able to target our users on a more directly level as opposed to blanketed emails. This has help increase our conversion rates and sticky-ness factor with our customers.

Sailthru Exp. Center review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Email Marketing Client of SailThru"

What do you like best?

Ease of use, easily able to integrate with internal DB. Excellent team.

What do you dislike?

Very slow third party integration, ie, Mobile, Creative testing agencies and GA reporting. At times slow response or not enough knowledge regarding reporting or query building.

Recommendations to others considering the product

Make sure they are able to integrate with all of your third parties. Ask for full transparency on omni channel tracking and mobile direction

What business problems are you solving with the product? What benefits have you realized?

Moving mass emails to more targeted campaigns, reducing frequency, becoming more targeted. Optimizing onboarding based on signup attribution, mobile and omnichannel messaging.

Sailthru Exp. Center review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"SailThru Academy is Amazing!"

What do you like best?

I had a really great time at SailThru Academy & learned so much

What do you dislike?

Having used other email clients, I have no problems with SailThru. I like the interface and ease of communication with their employees when I need help.

What business problems are you solving with the product? What benefits have you realized?

Communicating with customers in a way that keeps them connected to our product.

Sailthru Exp. Center review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Functional, but there are better options out there"

What do you like best?

Customer service is usually pretty responsive.

What do you dislike?

The standalone product is extremely average, the real value comes from customizing the set up and integrations. Sometimes I feel like they create fancy features just to help market themselves, but they have no idea how to actually implement something if a client pursues it.

What business problems are you solving with the product? What benefits have you realized?

Email marketing & database marketing list management

Sailthru Exp. Center review by <span>Simon B. K.</span>
Simon B. K.
Validated Reviewer
Review Source

"Relatively easy to use"

What do you like best?

It is very easy to re-use campaigns once you have them all set up.

What do you dislike?

It's not that intuitive for a non techies. It takes a while to find where things are. Also, I know it's mainly setup for repeat templates, but last time I went in to use it, if you make a change to the code and then want to see the preview, it's a bit annoying to switch back and forth - would be good if those two screens could be integrated in some way

What business problems are you solving with the product? What benefits have you realized?

Trying to email out updates about a nonprofit progress to participants and donors.

Sailthru Exp. Center review by <span>John G.</span>
John G.
Validated Reviewer
Review Source

"Excellent"

What do you like best?

Good templating language and great email support

What do you dislike?

Would be better if it used something like slim to render the pages

Recommendations to others considering the product

Would highly recommend sailthru, the api, support and features make it stand out from the rest.

What business problems are you solving with the product? What benefits have you realized?

client marketing

Sailthru Exp. Center review by User in Consumer Goods
User in Consumer Goods
Validated Reviewer
Review Source

"Unreliable and quickly outgrew"

What do you like best?

Interface was easy to navigate

Many features were included with contract and ready to use

What do you dislike?

Ran into issues with capacity, speed, and reliability

What business problems are you solving with the product? What benefits have you realized?

Email automation

Sailthru Exp. Center review by <span>Emily J.</span>
Emily J.
Validated Reviewer
Review Source

"I really like Sailthru"

What do you like best?

The vatriety of reports that i can pull

What do you dislike?

The fact that my company is not using it to the fullest

What business problems are you solving with the product? What benefits have you realized?

We can see when people unsubscrivbe

Sailthru Exp. Center review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Easy to use."

What do you like best?

Ease of use and flexibility of the platform.

What do you dislike?

Can't add seed lists. Changes to templates don't automaticaly update to campaign.

What business problems are you solving with the product? What benefits have you realized?

Automation of email deployment.

Sailthru Exp. Center review by Industry Analyst / Tech Writer in Marketing and Advertising
Industry Analyst / Tech Writer in Marketing and Advertising
Validated Reviewer
Review Source

"Sailthru at Ecommerce marketing internship"

What do you like best?

Compiled all emails in one platform. Let me see results of a/b email testing based on click through rates and conversions.

What do you dislike?

Difficult to export data to excel. Difficult to visualize data on Sailthru platform

What business problems are you solving with the product? What benefits have you realized?

Ecommerce subscription box to targeted populations. Get more leads and purchases using Sailthru.

Sailthru Exp. Center review by User in Online Media
User in Online Media
Validated Reviewer
Review Source

"Sailthru review"

What do you like best?

I like how intuitive it is. I rarely have trouble figuring out how to use it.

What do you dislike?

Sometimes it runs slowly, and the lists take a while to load.

What business problems are you solving with the product? What benefits have you realized?

It's easy to make different lists for all of my different contacts for our company.

Kate from G2 Crowd

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