What do you like best?
This has automated all of our newsletters and very few people have to access the platform to put content into emails; it's all done via the various CMS platforms we use.
Sending highly targeted emails to specific user segments is straightforward and can learned very quickly. The underlying data that is appended to each user profile is excellent and very in depth (you need to have good meta data to start with however)
Integration into other platforms is relatively simple which is a definite plus
We have found support to be very responsive and there has been a massive shift in account management in the past 9 months.
What do you dislike?
This is not an entry level product; in order to get the most from Sailthru you need a talented development team. The automation platform is not intuitive and is currently limited however the latest version we believe will go a long way to solving this.
There are definite improvements to be made in a number of areas such as reporting, the UI in general etc. but they seem to be working hard to solve them and the road map is good.
Lack of wysiwig will be a killer for most people but we were fortunate to have the ability to build our own and integrate it
The documentation needs work; it is difficult to find specifics on how certain features work and much of it is out of date. The video library for users is however a nice feature.
Recommendations to others considering the product
You need to commit time and resource to make this work; if you don;t have experienced developers who have extensive knowledge working with API's then this isn't for you.
Your initial set up is crucial; we have over twenty brands in our instance and now have a single customer view across those properties which is very powerful but you will also need to plug in a RaaS product to make this work and there are drawbacks around reporting.
I would recommend Sailthru; it is a big commitment but worth the effort you put in.
What business problems are you solving with the product? What benefits have you realized?
Automated marketing for newsletters both for content and ecommerce - most importantly we have been able to build a digital SCV using Sailthru although this was only achieved by combining it with our RaaS product.
Our online editors love it because there it has cut out workflow and they see tangible results; our general ROI has significantly improved