Sailthru Experience Center

(29)
3.4 out of 5 stars

Sailthru Experience Center solution is leading a major shift in how companies communicate.

Work for Sailthru Experience Center?
Iterable 2x

Learning about Sailthru Exp. Center?

We can help you find the solution that fits you best.

Sailthru Experience Center Reviews

Ask Sailthru Exp. Center a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • User Industry
Ratings
Company Size
User Role
User Industry
Showing 29 Sailthru Exp. Center reviews
LinkedIn Connections
Sailthru Exp. Center review by <span>Omar M.</span>
Omar M.
Validated Reviewer
Verified Current User
Invitation from a vendor or affiliate
Reviewed On

Sailthru...it's pretty good

What do you like best?

The snapshot report is pretty good. I can look at lists and see at glance where they are and any assigned attributes to them. The audience builder is a big game changer since I'm able to drill down and segment certain lists. Though we don't use it here, the personalization features are great to have for newsletters.

What do you dislike?

Support has improved a lot in the last nine months. It used to take a while to get responses back and now you get them fairly quickly. There is a pretty high learning curve using Sailthru but there are return on investment are worth it. This isn't mailchimp or babby's first email sender. This is for business' that need to do a/b testing, gauge engagement, segment and geo target users. Not something you'd use to pump up your etsy store. So there's that.

Recommendations to others considering the product

This is definitely worth it if you are looking at the data side of things and need reporting. Engagement, open rates and geo location. The online help and support has greatly improved.

What business problems are you solving with the product? What benefits have you realized?

Geotargeting users and segementing users for email lists. We can now know where are users are and what the real engagement of our users actually is.

Sign in to G2 Crowd to see what your connections have to say about Sailthru Experience Center
Headshots
Sailthru Exp. Center review by <span>Mark A.</span>
Mark A.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Great for merchant companies

What do you like best?

Sailthru has a ton of incredible features. The personalization engine, personlized send times, somewhat useful user interface, and a helpdesk that is readily available. The setup process was great. We were assigned a project manager and eventually a Customer Success Manager. The project manager was tremendously helpful in getting our platform off the ground. It was easy to get our newsletters out quickly and efficiently.

What do you dislike?

Our CSM wasn't the best. When we finally decided to end that level of service, our whole platform was audited and found to be set up in a very odd way. Our biggest problem is that we are a publisher and send newsletters primarily. The entire system was set up for merchant services and not publishers. Our entire experience was trying to fit a square peg in a round hole.

Recommendations to others considering the product

Be sure you are aware of the merchant heavy purpose SailThru serves. If you do anything other than that, you may find yourself frustrated.

What business problems are you solving with the product? What benefits have you realized?

We send out daily and weekly newsletters and occasional re engagement campaigns all in the name of driving traffic to our sites. We haven't realized many, but one key benefit is the metrics that are reported. Most data is easy to find and easy to understand.

What Marketing Automation solution do you use?

Thanks for letting us know!
Sailthru Exp. Center review by <span>Alan M.</span>
Alan M.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great platform if you have time and resources

What do you like best?

This has automated all of our newsletters and very few people have to access the platform to put content into emails; it's all done via the various CMS platforms we use.

Sending highly targeted emails to specific user segments is straightforward and can learned very quickly. The underlying data that is appended to each user profile is excellent and very in depth (you need to have good meta data to start with however)

Integration into other platforms is relatively simple which is a definite plus

We have found support to be very responsive and there has been a massive shift in account management in the past 9 months.

What do you dislike?

This is not an entry level product; in order to get the most from Sailthru you need a talented development team. The automation platform is not intuitive and is currently limited however the latest version we believe will go a long way to solving this.

There are definite improvements to be made in a number of areas such as reporting, the UI in general etc. but they seem to be working hard to solve them and the road map is good.

Lack of wysiwig will be a killer for most people but we were fortunate to have the ability to build our own and integrate it

The documentation needs work; it is difficult to find specifics on how certain features work and much of it is out of date. The video library for users is however a nice feature.

Recommendations to others considering the product

You need to commit time and resource to make this work; if you don;t have experienced developers who have extensive knowledge working with API's then this isn't for you.

Your initial set up is crucial; we have over twenty brands in our instance and now have a single customer view across those properties which is very powerful but you will also need to plug in a RaaS product to make this work and there are drawbacks around reporting.

I would recommend Sailthru; it is a big commitment but worth the effort you put in.

What business problems are you solving with the product? What benefits have you realized?

Automated marketing for newsletters both for content and ecommerce - most importantly we have been able to build a digital SCV using Sailthru although this was only achieved by combining it with our RaaS product.

Our online editors love it because there it has cut out workflow and they see tangible results; our general ROI has significantly improved

Sailthru Exp. Center review by <span>George D.</span>
George D.
Validated Reviewer
Organic
Reviewed On

Great Partner, Not Just a Vendor

What do you like best?

Sailthru has been a strategic partner of ours for almost three years now. While they are a vendor of email marketing services for the organization, they have proved themselves to be more than a vendor and have become a partner. During the early days of our relationship, there were definitely bumps in the road. They stood by our business and made sure that we knew that they could help us accomplish our goals and ensure that they were doing everything in their power to resolve whatever issues we were facing.

In the last year, Sailthru has put resources in moving their platform and services further but have not lost track of why clients have signed with them in the first place. They are not distracted by bright objects and understand that email marketing is the core of what their business is.

What do you dislike?

There aren't a lot of big things I'm not a fan of within the organization.

Recommendations to others considering the product

If you are a publisher, this is a tool that you'll need to seriously look at for your newsletter campaigns. The ability to drive engagement in your campaigns, through personalization, is much easier done through the Sailthru platform. The important thing to understand is that to make any platform work for you, it is important to have your own assets in place to support the campaigns.

What business problems are you solving with the product? What benefits have you realized?

Sailthru is a solid email marketing provider that has a lot of great tools for publishers. Personalization is something that is important to drive engagement within email and Sailthru has allowed us to move this forward in our own business.

Sailthru Exp. Center review by User
User
Validated Reviewer
Verified Current User
Referral to G2 Crowd from another user
Reviewed On

Ideal for retailers, not other businesses

What do you like best?

I like sailthru's campaign creation experience, as well as the audience builder (that they recently updated and made immense improvements to) and the new lifecycle optimizer product. The support responds quickly and is usually helpful. I find that they are constantly rolling out new updates across the board and are trying to catch up with some other more advanced ESPs.

What do you dislike?

Sailthru sometimes makes tasks that you think would be easy *extremely* difficult to execute. For example, tracking opt-outs/overall churn with any sort of certainty is nearly impossible using just Sailthru. In addition, Sailthru has zero concept of how a user interacts with different emails -- they are either just universally an "engaged" or "disengaged" user on their scale -- for a publisher like us, that's not very helpful as many of our users are on multiple lists of ours.

Recommendations to others considering the product

I think Sailthru is definitely on the up and up and is likely a great tool for retail companies (wouldn't know for sure though) but as a publisher, I frankly wish we had used a different tool from the beginning. I think you should have a complete in-depth understanding of all the bells and whistles you could ever want from your ESP and evaluate if Sailthru can meet those needs before making your decision.

What business problems are you solving with the product? What benefits have you realized?

Through its Zephyr coding, Sailthru has helped us develop more personalized/targeted marketing campaigns. Its lifecycle optimizer has also simplified our re-engagements series and allowed us to more easily develop drip campaigns for specific products.

Sailthru Exp. Center review by <span>Jennifer P.</span>
Jennifer P.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Functional but could be improved

What do you like best?

Sending emails is quick and easy. The change made to allow the html and display to show side by side was huge. The system is pretty straight forward, which is great for training new users.

What do you dislike?

Not completely intuitive. Nothing that damages the usefulness of the product, but just a few quirky things that are a little annoying. For example, when you create a list, you are then sent back to the mail list screen and search for the list you just made to add emails. Why? If I just created the list, I was probably intending to use it. Their customer service definitely falls into the "needs improvement" category. It's about 50/50 between getting a person and leaving a message. And about the same for getting a prompt call back. The quality of person also varies widely. I've gotten amazing people on the phone before. However, more often I get someone who barely has a grasp over the software they are trying to troubleshoot, and that's incredibly frustrating.

What business problems are you solving with the product? What benefits have you realized?

We are sending marketing, personalized, and transactional emails for our business. Emails help us interact and impact user behavior, which is great.

Kate avatar
Kate from G2 Crowd

Learning about Sailthru Experience Center?

I can help.
* We monitor all Sailthru Experience Center reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.